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Sitecore Experience Edge

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Sitecore Experience Edge

  1. 1. Sitecore Experience Edge Introducing highly scalable content delivery for Sitecore Content Hub and Sitecore XM © 2021 Sitecore Corporation A/S. All Rights Reserved. Pieter Brinkman Director Product Marketing Feb 2021
  2. 2. © 2021 Sitecore Corporation A/S. Options that meet your needs Manage the platform yourself Manage the platform together Platform managed by Sitecore Experience Content Commerce
  3. 3. © 2021 Sitecore Corporation A/S. Options that meet your needs Experience Content Commerce Manage the platform yourself Manage the platform together Platform managed by Sitecore
  4. 4. © 2021 Sitecore Corporation A/S. The evolution of the internet The evolution of the internet has caused growth of both visitors and channels. Visitors that expect seamless and fast experiences on every channel. This demand has introduced complexity in both scaling and serving content. Complexity that leads to businesses being unable to quickly adopt to industry trends and changes. Source: www.researchgate.net
  5. 5. © 2021 Sitecore Corporation A/S. The evolution of the internet Sitecore Experience Edge Sitecore Experience Edge is removing this additional complexity with a scalable SaaS delivery solution. Removing the burdens from IT departments. Sitecore Experience Edge provides freedom of choice in development options. Supporting every channel, with a flexible, high-available and fast performing content API based on industry standards. Enabling organizations to quickly implement solutions and experiences on multiple channels. Content Management Sitecore Experience Edge Native Mobile Virtual Assistant IoT Device (static) Website
  6. 6. © 2021 Sitecore Corporation A/S. Two types of Sitecore Experience Edge Sitecore Experience Edge for CH extends the reach of content managed within Sitecore Content Hub for direct use in any digital channels, while also providing our customers with maximum optionality to achieve their digital strategy. Sitecore Experience Edge for XM will allow static publishing of Headless solutions with sites build using the headless SDKs including runtime content delivery for headless sites. While maintain web CMS features – thus offering additional options for delivery of scalable, high-performing experiences. Experience Management Add icon Content Hub Add icon
  7. 7. © 2021 Sitecore Corporation A/S. Faster time to market Sitecore Experience Edge solves market problems Infrastructure to support modern digital marketing becomes to complex and expensive Flexibility to meet variable scalability requirements without the need to change client infrastracture completely High performance delivery of content to meet expected load times anywhere in the world Use content across any digital and print channels including SMS, social media and emerging channels Integrate with any platform that needs content by utilizing the latest industry standards
  8. 8. © 2021 Sitecore Corporation A/S. Sitecore Experience Edge use-cases Sitecore Experience Edge Sitecore Experience Edge for XM Sitecore Experience Edge for Content Hub Expose content from within your Sitecore solution on a global scale End to end solution for your content strategy, from creation to delivery of content and assets Content Hub Experience Management A headless website with pages, layout, item based modeling while maintaining key web CMS features, including WYSIWYG layout and content editing. Customer executing content strategy using Content Hub Product MRM, DAM and CMP. Then need to expose content created to multi-channel experiences. Delivery Authoring Requirement Current customer on Content Hub New customer looking for Content Strategy Headless solution with WISIWYG editing experience High performing end-point for using content directly from Content Hub on any channel A solution to deliver headless experiences to any channel, powered with omni- channel reusable content. Created with marketing friendly tools for strategic planning and collaboration tools.
  9. 9. © 2021 Sitecore Corporation A/S. Sitecore’s Experience Edge  For Jamstack and Headless architectures  High performing  High scalable delivery of content Sitecore Experience Edge Sitecore Experience Edge for XM Sitecore Experience Edge for Content Hub Expose content from within your Sitecore solution on a global scale, while maintaining key CMS features Native Mobile Virtual Assistant IoT Device AR/VR (Static) Websites End to end solution for your content strategy, from creation to delivery of content and assets Channels Content Endpoint  Faster speed for end users  Increased reliability  GraphQL content API Products Content Hub Experience Management PWA
  10. 10. © 2021 Sitecore Corporation A/S. Sitecore Experience Edge for Sitecore Content Hub™
  11. 11. © 2021 Sitecore Corporation A/S. Experience Edge Content as a Service Manage content for any channel GraphQL API to consume content for presentation in any channel
  12. 12. © 2021 Sitecore Corporation A/S. Sitecore Experience Edge for Content Hub Sitecore Experience Edge for Sitecore Content Hub™ will enable brands to publish content to a highly scalable delivery platform, exposing high- performing content APIs to deliver headless experiences on demand to any channel. It will also enable marketers to manage, collaborate and create content while developers simultaneously build the presentation. Sitecore Experience Edge Mobile App IoT Device (Static) Website Content Hub  High performing  Highly scalable delivery of content  GraphQL content API  Faster speed for end users  Increased reliability  Enables options for Jamstack architectures  Content modelling and creation  Digital Assets Management  Planning & Collaboration  Distribution
  13. 13. © 2021 Sitecore Corporation A/S. • Provide a centralized content strategy that maximize the strategic value of content • Integrated marketing friendly solution for unified content planning, production, collaboration, and management. • One single source of truth for all content and assets. • Develop content strategy to maximize reach, efficiency and overall value of your content across your full organization. Serving SMB to large enterprise. Marketing Best in class Marketing friendly tools Best for both worlds
  14. 14. © 2021 Sitecore Corporation A/S. • Reduces the burden of content deployment, infrastructure setup, and scaling • Remove complexity • Increased reliability • High performing • Highly scalable delivery of content • Industry standard GraphQL content API • Freedom of choice of coding language, supporting the Jamstack • Opening Sitecore for every developer Developers and IT Build solutions without constrains utilizing industry standard Content API Best for both worlds
  15. 15. © 2021 Sitecore Corporation A/S. Sitecore Experience Edge for Sitecore Experience Manager®
  16. 16. © 2021 Sitecore Corporation A/S. Sitecore Experience Edge for Sitecore Experience Manager® (XM) allows customers on XM to publish content to a global distributed delivery platform to empowering highly scalable headless solution, while not compromising on Web Content Management functionality. It will enable marketers to control presentation and experience composition for headless solutions, while removing the burden of content deployment, infrastructure setup, and scaling. Sitecore Experience Edge for XM
  17. 17. © 2021 Sitecore Corporation A/S. • Business users control presentation through Horizon and Experience Editor • Experience composition with WYSIWYG editing and drag-and-drop simplicity • Multisite, multilingual content management with a marketer-friendly interface Marketing Headless delivery while not compromising on Web Content Management functionality. Best for both worlds
  18. 18. © 2021 Sitecore Corporation A/S. • Reduces the burden of content deployment, infrastructure setup, and scaling • Maximize output by utilizing your existing Sitecore knowledge building with our Headless SDKs (JSS and ASP.NET core) • Highly performing and scalable delivery of content and layout data Developers and IT Increase flexibility and choice for front end implementation while maintaining CMS functionality Best for both worlds
  19. 19. © 2021 Sitecore Corporation A/S. Why Sitecore Experience Edge for Sitecore Experience Manager® (XM)
  20. 20. © 2021 Sitecore Corporation A/S. Sitecore Experience Platform (XP0) Website Content Management Content Delivery
  21. 21. © 2021 Sitecore Corporation A/S. Scaled Experience Platform Mobile App IoT Device AR/VR Website Content Management Content Delivery Virtual Assistant Content Delivery Content Delivery Load Balancer
  22. 22. © 2021 Sitecore Corporation A/S. Introducing headless Mobile App IoT Device AR/VR Website Content Management JavaScript runtime Content Delivery Headless Services Virtual Assistant JSS Client Application Layout Service (item data + layout)
  23. 23. © 2021 Sitecore Corporation A/S. Introducing headless Mobile App IoT Device AR/VR Website Content Management JavaScript runtime Content Delivery Headless Services Virtual Assistant JSS Client Application Layout Service (item data + layout) Content Delivery Headless Services Content Delivery Headless Services Load Balancer
  24. 24. © 2021 Sitecore Corporation A/S. Introducing Sitecore Experience Edge Mobile App Virtual Assistant IoT Device AR/VR Website Content Management Content Delivery CDN Headless Services Sitecore Experience Edge Headless Application Fully managed SaaS solution High available and scalable content API for item and layout data
  25. 25. © 2021 Sitecore Corporation A/S. Introducing Sitecore Experience Edge Mobile App Virtual Assistant IoT Device AR/VR Website Content Management Content Delivery VERCEL Headless Services Sitecore Experience Edge Headless Application Fully managed SaaS solution High available and scalable content API for item and layout data CDN Contract
  26. 26. Choosing the right Sitecore Experience Edge option
  27. 27. © 2021 Sitecore Corporation A/S. Generic use-cases Sitecore Experience Edge Sitecore Experience Edge for XM Sitecore Experience Edge for Content Hub Expose content from within your Sitecore solution on a global scale End to end solution for your content strategy, from creation to delivery of content and assets Content Hub Experience Management Sitecore Experience Platform OnPrem Managed Cloud IaaS hosted A headless website with pages, layout, item based modeling while maintaining key web CMS features, including wysiwyg layout and content editing. DXP features are not a requirement. A solution to deliver headless experiences to any channel, powered with omni-channel reusable content. Created with marketing friendly tools for strategic planning and collaboration tools. Customer wants; Delivery Solution Requirement A world-class highly personalized DXP to support web experiences including personalization, automation and testing. Flexibility in hosting options to cover specific needs and ownership

Editor's Notes

  • our customers and the industry expects that we take more ownership and responsibility of our platform, the movement to cloud. And we’re on a journey to take make this happen with our end goal providing Software as a Serverive SaaS.

    While cloud is the future, we have built multi deployment and management optionality for our platform.
    Either you managed it
    We co managed it with managed cloud
    Or we managed it for you with our SaaS solutions
    And we’ll keep supporting and investing in these options. No one will be left behind.

    Experience edge with Content hub provides us with our first end-to-end tangible SaaS solutions. That directly solves market problems that our customers are having right now.



  • Experience Edge is only the beginning we will continue to extend our SaaS platform for experience and commerce.

    Ultimately, we want our customer to focus on solving problems that drive the highest business value them, providing them with options that meet your needs in delivering unforgettable experiences.
  • The evolution of the internet has been going on for 30 years. Supported by both growth in visitors and channels, including demand on global scale and support of peakdays.

    Now our customers have more visitors and channels as ever before and those visitors expect seamless and fest experiences on every channel so this demand of high performing and seamed experience introduced complex ability in both scaling and serving the content

    The evolution of the Internet didn't only introduce problems it also provided new technologies of new deployment opportunities and options.
  • Sitecore experience edges is based on new technologies and deployment options to remove the additional complexity with a scalable SaaS delivery solution, removing the burdens of scaling and reliability from IT. Sitecore experienced edge will provide freedom of development options supporting all the channels with a flexible high availability fast performing cold text API based on industry standards.

    Fast time to market is top of mind of organizations. Organizations need to quickly implement solutions and experience across multiple channels… Not only because of the race with their competitors to launch new products. But also provide agility to adopt changes in the industry and the world. For example the pandamic accelerate digital adoption of consumers with several years, companies needed to adopt fast to new demand and new possibilities. Fast time to market makes big impact on their business.


  • Organizations need to quickly implement solutions and experience across multiple channels… They race with their competitors to launch new products,… Fast time to market makes big impact on their business
    Infrastructure required to run modern digital marketing at scale is becoming very complex, leading to high support and ongoing costs… We need to remove complexity
    Need to solve scalability problems without having any experts in our team. The system should scale up and down to support variable load…Handle unexpected spikes… Remove the burdens and responsibility of this from our customers
    People expect fast loading Sitecore, Google ranks your sites on loading team. Slow site have direct negative impact on businisses
    Users need content, data and capabilities integrated across all channels… Need to deliver outbound streamlined communications to customers across multiple digital and print channels, including email, print, SMS, social media, and other emerging channels.
    Integrate with any platform that needs content by utilizing the latest industry standards

  • Sitecore experience edge for Sitecore content hub provides a high performing and scalable delivery layer on top of all the marketing friendly products in Content Hub.
    On this slide you see an example with on the left hand side CMP on the right hand side the headless application that consumes created in Contenthub tthrough edge.
  • The psycho experience edge for content hub will enable brands to publish content to a highly scalable delivery platform exposing high performed called APIs to deliver those headless experience on demand to any channel

    It will also enable marketers to manage, collaborate and create content while developers simultaneously build the presentation.

    To position Sitecore experience edge for content hub you should focus on the value add that content hub has Content modeling and creation digital asset management planning and collaboration and distribution. Experience edge provide a delivery layer of this content through all the channels. the delivery layer that's high performance and scalable which will enable options for gem stack architecture based on industry standard graphQL content the API .



    Advanced content lifecycle management with headless delivery, powered through a multitenant SaaS architecture. As consumer demand for content and the touchpoints they interact with continually increase, having an efficient process for managing, publishing, and delivering content is more critical than ever. Organizations must extend the reach of content while advancing the flexibility of front-end content delivery frameworks. Building on the capabilities of Sitecore Content Hub — including easy-to-use tools for aligning on content planning, creation, collaboration, and strategy with a modular content repository — Sitecore Experience Edge enhances these with a headless content infrastructure, enabling seamless, flexible, and intuitive content delivery across all channels. Sitecore Experience Edge provides mechanisms to publish content to a highly scalable content delivery platform, which exposes high-performing GraphQL APIs to serve headless content on-demand, powering an efficient content management and delivery process.
  • The combination of content hub and edge provide the best of both world both marketing and developers

    if we look at marketing got this help provide best in class marketing friendly tools that allow marketing to provide a centralized content strategy that maximized strategic value of content
    an integrated marketing friendly solution for unified content planning production collaboration and management .
    it's that single source of truth for all the content and assets in an organization
    with content hub you can develop your content strategy to maximize the rich efficiency and the overall value of your content let's across the full organizations anywhere from a small business to a large enterprise.
  • Now for a developer and IT

    edge for content hub provides the options to build solutions without constraints so there's no prescriptive on how you build the apps you can consume this industry standard graph QL content API .

    having this size call the API will reduce the IT of the burdens of content deployment infrastructure setup and scaling. it will remove complex ability and it will fight you with increased reliability.

    4 developer there will be freedom of choice of any coding languages supporting popular the design patterns like the Jamstack.

    This will open Sitecore for every developer independent on what programming language they use or they prefer



    Equal billing, marketing and IT pay b, oth and benefit both. JAMSTACK
  • Sitecore experience ads for experienced manager allows customers an experienced management to publish content to a global distributed delivery platform to empower highly scalable headless solutions while not compromising on web content management functionality

    It will enable marketers to control presentation and experience composition for headless solutions, while removing the burden of content deployment, infrastructure setup, and scaling.
  • 4 edge for exam there's benefits for both marketing and developers marketing will get headless delivery while not compromising on the web content management functionality they got used to in the past years .

    meaning that they will maintain functionality to control presentation using horizon editor and the experience editor
    with that they can do experience composition in a what you see is what you get anything interface providing drag and drop simplicity

    it will support multi site multi lingual content management with a marketing friendly interface
  • for developers in it it will increase the flexibility and choice for front end implementations while maintaining that content management functionality that will empower the business user

    meaning for IT to reduce again that burden of content deployment infrastructure setup and scaling

    well maximising the output utilizing your existing Sitecore knowledge that you might have in your agency or in your company because you could still build these solutions with current headless SDKs like JSS and our ASP.NET core

    Sitecore experience edge for XM will be because they share the same edge highly performing and scalable delivery solution of content and layout information
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