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2. Also known as Internet
Marketing. E-Marketing is the
sum of all activities a
business conducts through
the internet with the purpose
of finding, attracting, winning
and retaining customers

4. Clear online facts about the
products you are purchasing .
The buyer knows immediately
about product features, the
facts, not a sales persons
assumptions.

5. Internet has made pricing very
competitive.
- Store costs, staff costs have
disappeared for complete online
stores, placing price pressures on
traditional retailers.
Internet gives consumers the
power to shop around for the
best deal at a click of a button.

6.  ONLINE AUCTIONS also helps
consumers to dictate price.
 E-PRICING can also easily
reward loyal customers.
 PAYMENT is also easy, pay
pals or online credit cards use
allows for easy payments.

7.  Consumers can purchase direct
from manufacturers cutting out
retailers totally.
 ONLINE RETAILER: to ensure that
the product is delivered to the
consumer within a reasonable
time
 ONLINE LOCATION: can refer to
where links are placed on other
websites

8. Promoting products and
service online
Online Ads
Sponsored Links
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