GetShopTV presentation

1. TURNING AUDIENCES
INTO CUSTOMERS
2015

2. GetShop.TV – The new generation platform that allows viewers to
buy directly from the TV screen while watching commercials or
television broadcast using the TV remote and / or smartphone
(second screen).

3. Ad banners overlay TV commercial or movie and prompt viewer
to buy a product by pressing OK button on TV remote
HOW IT WORKS

4. «OK» button leads viewer to the product purchase menu.
The viewer can get a mobile checkout link (via SMS) or
request a call back

5. GetShop.TV platform integrates with any
analytics system controlling all the actions
of the viewer and provides a complete
analytics on all conversions. We also
provide you with a records of all
conversations

6. TV INTERFACE1
1. - product purchase menu visits
- bounce rate for each step

7. Mobile checkout
- Amount of sent SMS messages with
our mobile checkout link
- Click rate
- Amount of confirmed orders
We provide:
• customized mobile checkout
• personal advertiser account with
access to all orders
• payment gateway for mobile checkout
2

8. 3 3. Phone calls
- we create a unique phone number for each product, which translates through our
PBX the phone call to the advertiser
- every call is visible in our platform
for a call back purchase our PBX calls the advertiser, then connects him with the
customers; we made that to provide the fastest connection you can imagine; the
advertiser can provide up to 6 handsets of his managers

9. BOOK A TEST DRIVE
Examples
1 2

10. LEAVE AN APPLICATION
Examples
1 2

11. GET A COUPON
Examples
1 2

12. Smart TVs are on pace to dominate the
television market. They will account for 73 %
of global flat screen TV shipments by 2017

13. 13
Interest in Television
Commerce Activities While
Watching TV Commercials
% Agree Strongly/
Somewhat
18-34 35-49 50+
Have a sample of a product
automatically mailed to me
70 % 71 % 68 %
Get a coupon sent to my mobile phone
or email address
70 % 70 % 60 %
Get more information about a product
or service
65 % 63 % 58 %
Vote on whether I like or dislike a
commercial
57 % 54 % 54 %
Purchase product or service I’m
interested in
56 % 55 % 43 %
Interest in Television
Commerce Activities While
Watching TV Programs
% Agree Strongly/
Somewhat
18-34 35-49 50+
Get a list of products featured in
the show
64 % 59 % 46 %
Get information about new
products featured in the program
63 % 58 % 52 %
Purchase products I’m interested
in that appear in the show
59 % 50 % 37 %
Purchase music featured in show 55 % 43 % 28 %
The research surveyed 1,623 U.S. adults (18+) who have a TV or other device (video game console,
streaming media player, DVR, DVD) connected to the Internet. Consumers were shown both
interactive and non-interactive ads.
The future of successful marketing is deeply linked to a brand’s
ability to monetize its message and story across all screens – the
television being the newest engagement and transactional screen

14. 14
Synchronized advertising across both screens
results in strong uplift on brand and image
KPIs
0
10
20
30
40
Provides sensitive care Is a brand I trust Innovative brand Fits my way of life
*TNS Infratest Study

15. Cost item
Execution
time
Price
Setting up GetShopApp TV platform:
- customized product purchase menu
design - customized mobile checkout
- video or movie markup *
- rent a virtual number
- configure the PBX
- providing personal advertiser account
3 weeks 30000 Rubles
Configuring payment gateway 2 weeks -
CPM - 1500 Rubles
GetShopApp TV pricing (1 product / 1 month)

16. Sharif Karmo
COO GetShopTV
+7 (916) 660-33-37
skype: sharif9993
fb.com/sharifkarmo
sharif@getshopapp.com