Before your work will ever reach the end users you are designing for, there is another audience: stakeholders. As a User Experience (UX) professional, you need to partner effectively with product owners, engineers, executives and other key stakeholders.

1. Partnering with Key Stakeholders
in UX Strategy
Troy Parke
!
http://uxhow.com/stakeholders
@uxhow @LavaCon

5. @uxhow | http://www.uxhow.com

6. Who are you?

7. Ever heard (or said)…

8. ““We don’’t need UX right now.””

9. “I’m not a designer,
but could you just…”

10. ““I’’m the target audience.””

11. Stakeholder

12. Stakeholders:
Decision Makers & Influencers

13. Creator……

14. Customer……

15. Stakeholder?

16. The objective of ______
is to solve problems.
Business

17. Engineering
Business
Product Design

18. Better. Together.

19. We will need some power-ups.

20. Here we go!

21. ““I’’m the target audience.””

22. Everyone has an opinion

25. Strong opinions on the familiar.
(Mistake superficial knowledge for in-depth.)
Drunk Tank Pink - Adam Alter

26. Illusion of Explanatory Depth

27. How does a zipper work?

28. How does this car go?

29. How achieves customer’s goals?
(Not just what it does)

30. One-Pager Research Plan

31. - Author & Stakeholders
- Background / Goals
- Research Questions
- Methodology
- Participants
- Schedule
The UX Research Plan That Stakeholders Love - Tomer Sharon

32. A Guerilla Usability Test on Dropbox Photos - Francine Lee

33. Personas

34. Prototyping

35. - Early & often
- All have failure of imagination
- Collective group activity
- Develops shared understanding
Prototype: How to Pre-visualize the Experience - Troy Parke

36. Paper and sketching works great.

37. Higher fidelity is even better.

38. Observe customer behavior…

39. …the highest value UX activity.

40. “UX is User Experience -
Not Use Your Experience”

41. “I’m not a designer,
but could you just…”

42. Show how to give feedback

43. - It’s not art
- Does this meet our goals?
- Be respectfully direct
- Be able to answer “Why?”
- Ask questions
Giving Better Design Feedback - Mike Monteiro

44. Empathy & Understanding

45. Engineering
Product Design

46. Scale
Manage Risk
ROI
Shipping
Usable
Integrated

47. Surviving a Design Review

48. - Don’t understand design.
- Focused on individual needs.
- Concerns in terms of solutions.
Surviving a Design Review - Charlie Kreitzberg

49. Trailer before the movie

50. The back pocket

51. Combination is human nature

52. Same story different ways

53. Whatever works

54. Everyone has an impact on
the user’s experience

55. ““We don’’t need UX right now.””

56. Not a deliverable
User Experience is a business strategy

58. Speak the language

59. Be on the hook for performance
Luc Legay - Linkedin maps data visualization

60. Be part of the process

61. Reframe the problem

62. Design a vase

63. Design a way to experience flflowers

67. - Unusable at small size
- Core business value was “No Ads”
- Value of a non-paying customer
- How to show a better experience?

68. Tell users what they are getting

69. Best experience first

70. Integrated advertising

71. Ratings and feedback

72. Delay account creation

73. Marry the problem, not the solution

75. UX amplifififies the challenges

76. If you want to go fast, go alone.
If you want to go far, go together.

77. Go further, together.

78. Thank you.

80. Reference
Unlabel: Selling You Without Selling Out - Mark Ecko
!
Drunk Tank Pink - Adam Alter
!
The UX Research Plan That Stakeholders Love - Tomer Sharon
!
Prototype: How to Pre-visualize the Experience - Troy Parke
!
Giving Better Design Feedback - Mike Monteiro
!
Surviving a Design Review - Charlie Kreitzberg
!
The Experience Design Process - Andrea Nelson
All registered trademarks or trademarks are property of their respective owners.

81. Partnering with Key
Stakeholders in UX Strategy
Troy Parke | @uxhow | http://www.uxhow.com