1.
Partnering with Key Stakeholders
in UX Strategy
Troy Parke
!
http://uxhow.com/stakeholders
@uxhow @LavaCon

2.
@uxhow | http://www.uxhow.com

3.
Who are you?

4.
Ever heard (or said)…

5.
““We don’’t need UX right now.””

6.
“I’m not a designer,
but could you just…”

7.
““I’’m the target audience.””

8.
Stakeholder

9.
Stakeholders:
Decision Makers & Influencers

10.
Creator……

11.
Customer……

12.
Stakeholder?

13.
The objective of ______
is to solve problems.
Business

14.
Engineering
Business
Product Design

15.
Better. Together.

16.
We will need some power-ups.

17.
Here we go!

18.
““I’’m the target audience.””

19.
Everyone has an opinion

20.
Strong opinions on the familiar.
(Mistake superficial knowledge for in-depth.)
Drunk Tank Pink - Adam Alter

21.
Illusion of Explanatory Depth

22.
How does a zipper work?

23.
How does this car go?

24.
How achieves customer’s goals?
(Not just what it does)

25.
One-Pager Research Plan

26.
- Author & Stakeholders
- Background / Goals
- Research Questions
- Methodology
- Participants
- Schedule
The UX Research Plan That Stakeholders Love - Tomer Sharon

27.
A Guerilla Usability Test on Dropbox Photos - Francine Lee

28.
Personas

29.
Prototyping

30.
- Early & often
- All have failure of imagination
- Collective group activity
- Develops shared understanding
Prototype: How to Pre-visualize the Experience - Troy Parke

31.
Paper and sketching works great.

32.
Higher fidelity is even better.

33.
Observe customer behavior…

34.
…the highest value UX activity.

35.
“UX is User Experience -
Not Use Your Experience”

36.
“I’m not a designer,
but could you just…”

37.
Show how to give feedback

38.
- It’s not art
- Does this meet our goals?
- Be respectfully direct
- Be able to answer “Why?”
- Ask questions
Giving Better Design Feedback - Mike Monteiro

39.
Empathy & Understanding

40.
Engineering
Product Design

41.
Scale
Manage Risk
ROI
Shipping
Usable
Integrated

42.
Surviving a Design Review

43.
- Don’t understand design.
- Focused on individual needs.
- Concerns in terms of solutions.
Surviving a Design Review - Charlie Kreitzberg

44.
Trailer before the movie

45.
The back pocket

46.
Combination is human nature

47.
Same story different ways

48.
Whatever works

49.
Everyone has an impact on
the user’s experience

50.
““We don’’t need UX right now.””

51.
Not a deliverable
User Experience is a business strategy

52.
Speak the language

53.
Be on the hook for performance
Luc Legay - Linkedin maps data visualization

54.
Be part of the process

55.
Reframe the problem

56.
Design a vase

57.
Design a way to experience flflowers

58.
- Unusable at small size
- Core business value was “No Ads”
- Value of a non-paying customer
- How to show a better experience?

59.
Tell users what they are getting

60.
Best experience first

61.
Integrated advertising

62.
Ratings and feedback

63.
Delay account creation

64.
Marry the problem, not the solution

65.
UX amplifififies the challenges

66.
If you want to go fast, go alone.
If you want to go far, go together.

67.
Go further, together.

68.
Thank you.

69.
Reference
Unlabel: Selling You Without Selling Out - Mark Ecko
!
Drunk Tank Pink - Adam Alter
!
The UX Research Plan That Stakeholders Love - Tomer Sharon
!
Prototype: How to Pre-visualize the Experience - Troy Parke
!
Giving Better Design Feedback - Mike Monteiro
!
Surviving a Design Review - Charlie Kreitzberg
!
The Experience Design Process - Andrea Nelson
All registered trademarks or trademarks are property of their respective owners.

70.
Partnering with Key
Stakeholders in UX Strategy
Troy Parke | @uxhow | http://www.uxhow.com