1. CREATING YOUR
PROFESSIONAL STORY
WITH LINKEDIN
Laura Neidert, University Career Services

2. Why should I join?
 What does LinkedIn say?
 What does UCS say?

3. Who Uses LinkedIn?
Latin America
Europe 3%
• 175 million+ professionals 24%
• Over 150 industries
• Executives from all
Fortune 500 firms Asia
8%
• May 2012: over 20 million
students and recent grads on Africa
LinkedIn 1%
(The FASTEST growing group!) Middle East
1%
• 37,000 college and university
alumni groups Oceania
2%
North America
• People are joining LinkedIn at a
Other
0% 61%
rate faster than 2 new members
per second!

4. 1st stop: LinkedIn Learning Center

5. Start with this…

6. End Up with This!

7. How to take a good profile photo
Same person,
improved, still room to A clearly professional photo
tweak.
Fun, but the sock monkey is
bigger than she is…

8. Building quality connections
 LinkedIn Alumni
 Email importing
 Search strategies
 As a follow up strategy

9. Getting IN the right professional groups
 Which groups to join?
 How to find more groups?
 Benefits of group membership

10. Staying on top of it
 Devoting time to cultivate your network
 Making it easy to manage via your phone or tablet
 Making it a regular habit during your job search

11. Making your presence even stronger
 Using additional sections to tell your story
 Managing group interactions
 Displaying samples of your work
 Research potential opportunities

12. Add Sections to Enhance Your Profile

14. Skills, Skills, Skills

15. Keeping an eye on the competition

16. Becoming a networking pro
 Managing group interactions effectively
 Exhibit professional etiquette

17. Show off professionally
 In-site applications: share presentations, written, and
creative work, as well as your intellectual interests.

18. Linking to Your Future
 Research companies
 Research people
 Apply to jobs focused on students

19. www.linkedin.com/studentjobs

20. Becoming known
 Create a custom URL for personal branding
 Share it far and wide!

21. Questions and Discussion Time

22. Next steps
 If you have a LinkedIn profile, review and update it.
 If you don’t have a profile, start one.
 Visit the UCS Library for further resources
 Consult our handouts online!