Online professional networking -for scientists 3 1 2013
SUCCESSFUL SOCIALNETWORKING FORSCIENTISTS: HOW TO USETHE TOOLS TO MAXIMIZETHEIR POTENTIAL1 March 2013
Setting today’s agendaHow to use online networking to find a job How to connect with people online to advance my career How to build a profile What types of networking sites are there 0 20 40 60 80 100
Agenda History and overview of professional networking sites for scientists Deep Dive: LinkedIn Member demographics Establishing a network Leveraging LinkedIn for a job search Q&A
A Brief History of Online Science Networks 433K 2.5M + 20K 2.25M + 2.19M +200M + 25K 2003 2005 2007 2008
Survey Results: What are you using? None 17.9 5.1 Academia.eduNature Networks 5.1 38.5 ResearchGate LinkedIn 74.4 Percent… 0 20 40 60 80
Survey Results:What are you using it for? Boost my online presence Connect with former colleagues As an online Rolodex Build community with researchers… Answers to research questions Career adviceLooking for a job outside of academia Looking for a job in academia 0 20 40 60 80 100
Job Postings:14506 international listings in science and researchPublications: MillionsGroups can be a forum for crowdsourcing problems and solutionsReasons to join from the Founder, Dr. Ijad Madisch:1. It lets you build your own profile within your field by posting your publications and research and if you publish, it gives you the opportunity to share datasets that weren’t in the final journal version.2. It allows you to engage in discussion with other scientists if you’re looking for advice or suggestions on a particular topic.3. It allows you to keep up with the work in your field by following current publications in a more focused way.
What is your experience with ResearchGate? What do you like? What don’t you like? How are you able to engage, interact, connect with others? If you use LinkedIn and ResearchGate, what do you think distinguishes ResearchGate?
50M + EMEA 37M+ Asia & the Pacific http://press.linkedin.com/about
8 Tips for Building a SolidProfile Brand yourself Treat your skills as keywords Get endorsements and recommendations but don’t get them all at once Update your profile regularly but don’t do a massive overhaul in one day Be honest Add a tasteful photo Humanize your profile Be descriptive and clear Sources: Forbes, 2012;
Group Usage: Survey Results 50 40 30 20 10 0 Join Groups Dont Join Groups Dont Use Online Networking Source: Lab42, 2011
LinkedIn Groups 12,657 groups with “Science” in the title Ex. Science Jobs, PharmaIQ, Life Science Professionals Subgroups for specific fields 120 “Post doc” and “Post-doctoral” groups Post Doc Forum PhD Careers Outside of Academia Universityof Chicago Postdoctoral Association Alumni groups Professional societies Association for Women in Science, American Society for Clinical Laboratory Science
Why join Groups? Connect to others with shared interests or common goals that you may never meet in- person Optimize your profile for searching Learn about offline events Crowdsourcing and idea sharing Recruiters and HR join tooDon’t join Groups that are not relevant to you.If a Group you want to join doesn’t exist, make it.
Connections Goal: Turn a weak connection into a strong one and keep your strong connections strong Connect with co-workers Connect with friends—you never know who is in their extended network! Stay in touch: Take the in-person connections online Leverage Groups to connect to people with similar interests and/or career
Tips on Connecting Contacting people in Groups is easier than you think Personalize requests to connect Only invite people you are fairly certain will connect Let the other do the work by including a link to your profile in other places, such as your email signature, blog, etc.
Cautions “When stalking other people on LinkedIn, make yourself anonymous” Don’t invite too many people you don’t know
The Job Search:Evolution of the Resume Source: The Undercover
The Job Search:What do Employers Think? Source: The Undercover
Tips for the Job Search1. Finish your profile and cultivate your network2. If your job search is public, consider updating your status3. Use the advanced search feature to learn about career paths for others with similar skills4. Search the jobs section (duh!)5. Track where people in various positions came from (Companies: Insights) and related companies6. “Follow” companies you’re interested in working for up-to- date job postings7. Check out the “Similar jobs” section when looking at position details8. If you can, connect to HR/hiring managers—if they’re second-level connections but no further away9. Let recruiters come to you
Using LinkedIn “RecommendedSkills” Endorsements are tricky and have received mixed reviews from the LinkedIn community Consensus is that Recommendations are better Request from current and former colleagues and bosses to flesh out your profile Don’t ask for them all at once It is helpful to provide a draft for the recommender to revise
Is a premium account worth it? The Answer: It depends… Source: Lab42, 2011
Enhancing your onlinepresence Keep your brand consistent Link your online identities LinkedIn Blog Twitter handle (if content is professional) Participate and engage Use key words that are “searchable”— optimize your profile for search engines (SEO)
Resources 14 Terrible LinkedIn Mistakes You’re Making. Business Insider. Sept. 4, 2012http://www.businessinsider.com/common-linkedin-mistakes-2012-8?op=1#ixzz2LpcrXAzX The Undercover Recruiter: http://www.theundercoverrecruiter.com Avoiding LinkedIns Top 10 Pitfalls (While Kicking The Competitions Butt). Forbes.http://www.forbes.com/sites/brettnelson/2012/08/02/avoiding-linkedins-top-10-pitfalls-while-kicking-the-competitions-butt/ Your LinkedIn Intervention: 5 Changes You Must Make. Forbes. 2012.http://www.forbes.com/sites/dailymuse/2012/07/06/your-linkedin-intervention-5-changes-you-must-make/How to Build Your Personal Brand on LinkedIn. 2009.http://mashable.com/2009/07/27/linkedin-personal-brand/ LinkedIn SEO: How to Increase the Visibility of Your Business Profile. Entrepreneur.http://www.entrepreneur.com/article/225438Guy Kowasaki—10 ways to use LinkedIn to find a job. 2009.http://blog.guykawasaki.com/2009/02/10-ways-to-use.htmlLinkedIn Invitations: Everything You Need to Know (and Then Some!)http://theundercoverrecruiter.com/linkedin-invitations/