Internet and social media growth in vietnam

1. Social media marketing conference Hanoi June 2011
TUAN HA – VINALINK MEDIA
VIETNAM SEO CLUB President
www.vietseo.vn

2. Vietnam Social media report
on June 2011 by Vietnamsurvey.com
WHO IS VIETNAMSURVEY ?
► VietnamSurvey.com / Khaosatthitruong.vn is one of biggest Sub-contractor
in Vietnam on Online market survey (From 2006)
► Every year : VietnamSurvey runs over 60 studies for TNS Global, Ac nielsen,
GlobalTestMarket for most wellknown brands : HITACHI, SONY, YAMAHA,
HONDA, TOYOTA, VIETNAM AIRLINES, AT&T, GE…
► This report made from 5000 samples in 2 months by online method
► This report focuses on Internet users in Vietnam

3. WHERE USERS GO?

4. WHERE THEY GO?
54,3%Vietnam Internet users
Using SOCIAL NETWORK

6. VIETNAM SOCIAL NETWORK SHARES

7. VIETNAM SOCIAL
NETWORK SHARES

8. WHERE THEY MAKE MOST DISCUSSION?

9. WHERE THEY READ BEFORE ORDER A PRODUCT/SERVIVCE?
25.3% collect products/services information from SN

10. SMM in Vietnam?
• 70.3% American companies using FACEBOOK,
58% using LinkedIn, 40% using Twitter, 26.8%
using Youtube for business (Source: MCI -
Circle Merchant Confidence index April 2011)
• Only 0.4% Vietnam companies using
FACEBOOK, 0.07% using Youtube, Only 0.2%
using LinkedIn, Twitter, and Other Vietnam SN
for business

12. Localized Social Media

13. Localized Social Media
► Only 3.7% using Linkedin
► 9.5% using TWITTER

14. Localized Social Media

15. Localized Social Media
+
Vote source :facebookvietnam
► 72% for friends connect
► 57% seeking new friends
► 26% Make notes

16. Forums role
• Forums/ Blogs also are Social Media channels
• Forums reach 53,3% internet users
• Forums seeding reach more rank in SERP
• Forums seeding is focused and can influence faster
with low cost.
• Forums seeding left long engagement than SN
• Forums seeding can be more interactive
• Forums seeding campaign can reach more
impressions
• Forums not for Building User Loyalty like SN

17. Tracking media users
TEENS SOCIAL NETWORK POPULAR SOCIAL NETWORK

18. Do social media Guidelines for employees
Employees is not a representative ,but he/she can break company’s brand

19. SM marketers must be trained to be
Social Media Master
• Understand SM regulations, Risk and crisis
management .
• Get connected with local SN supporters
• Understand SM algorisms such as edgeRank
algorism to do SMO
• Understand viral flow on SMM
• Relations with OCM (Online Community
Managers )
• Pull but not Push / quality over quantity

20. SM News Feed Optimization

21. Use Integrated marketing for SMM
• Use SM tools on mobile/sms , email, web,
blogs, video/audio channels and other digital
channels.
• Mixing traditional media with social
media creates an integrated marketing
strategy (Example : Do SMM on/after offline
events will get more interactive)

22. User loyalty building
• Offers more to community (CRM on SMM)
• Be responsive with user.
• Maintain / convert community active on/after
campaign
• Tracking user behavior to get more CRO
(Convert silent fans to active fans)

23. Be more creative
Applying creative ideas will help you more success on SMM
• Viral is better than buzz
• Be Analytical & Observant
• Don’t hate Practice and trial
• Listen to community every time
• Doing social trends content

24. Thank you for attention !
• About me : http://about.me/tuanha