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Social Media Board 2010

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Social Media Board 2010

  1. 2. old communication model = monologue
  2. 3. The Past
  3. 4. The Future of Marketing at Pace Using what we have learned From 2008…..
  4. 5. Marketing and Outreach 06/07 <ul><li>Developed first Pace audience chart to identify where marketing efforts would be focused. </li></ul><ul><li>Focused efforts primarily on school districts </li></ul><ul><ul><li>Development of “Groups” </li></ul></ul><ul><ul><li>Utilizing Matrix </li></ul></ul>
  5. 6. Examining target audiences <ul><li>Mental Health Marketing group </li></ul><ul><ul><li>Children's Hospital CDU </li></ul></ul><ul><ul><li>Base Service Units/ Service Coordination </li></ul></ul><ul><ul><li>Wraparound Agencies </li></ul></ul><ul><ul><li>Family Support Organizations </li></ul></ul>
  6. 7. Raiser’s Edge database will: <ul><li>Improve management of constituents </li></ul><ul><li>Improve communication with constituents </li></ul><ul><li>Improve analysis of marketing and fundraising efforts </li></ul>
  7. 8. The Present
  8. 10. Districts Parents Community Mental Health
  9. 11. Raiser’s Edge Constant Contact
  10. 13. Social Media… … is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio http://www.wikipedia.org
  11. 14. <ul><li>WHAT?! </li></ul>
  12. 15. <ul><li>Social Media is people having conversations online </li></ul>
  13. 16. <ul><li>Conversations are powered by: </li></ul><ul><li>Blogs </li></ul><ul><li>Online Chat </li></ul><ul><li>RSS </li></ul><ul><li>Social Networks </li></ul><ul><li>Message Boards </li></ul><ul><li>Podcasts </li></ul><ul><li>Video Sharing Sites </li></ul><ul><li>Photo Sharing Sites </li></ul><ul><li>Virtual Worlds </li></ul>
  14. 17. <ul><li>Why should we care??? </li></ul>
  15. 18. >120,000,000 videos 200,000 new videos per day
  16. 19. <ul><li>>200,000,000 blogs </li></ul>
  17. 20. <ul><li>73% </li></ul>Of active online users have read a blog Source: Universal McCann Comparative Study on Social Media Trends April 2008
  18. 21. <ul><li>57% </li></ul>have joined a social network
  19. 22. Twitter now has 105,779,710 registered users . 180 million unique visitors come to the site every month. New users are signing up at the rate of 300,000 per day. http://www.huffingtonpost.com/2010/04/14/twitter-user-statistics
  20. 23. <ul><li>39% </li></ul>Subscribe to an RSS feed
  21. 24. <ul><li>55% </li></ul>have uploaded photos
  22. 25. 83% have watched video clips
  23. 26. “ In 2010, if you are not on a social network site, you are not on the internet . ” IAB Status Report: User Generated Content, Social Media, & Advertising
  24. 27. Social Media is not a fad It is a fundamental shift in the way we communicate and advertise
  25. 28. So what does it all mean??
  26. 29. Only 14% of people trust advertisements
  27. 30. 78% of people trust recommendations of other consumers Nielsen “Trust in Advertising” Report, October 2007
  28. 31. That’s…. 14% vs . 78% hmmmmm……
  29. 32. The new communication model is Dialogue I’m just tweeting to tell you I blogged
  30. 33. Which means we ARE …. transparent inclusive authentic vibrant … . and means we are NOT controlled planned exclusive product-driven “ on message” genuine
  31. 35. Generation X born late 1960’s To early 1980’s
  32. 36. 32% Trust bloggers’ opinions on products & services
  33. 37. 55,497,740 facebook users between the age of 25 – 55
  34. 38. They don’t care about our Ads They care about what other people think
  35. 39. Listening
  36. 40. Putting ourselves out there
  37. 41. Starting conversations….. … . Not talking AT people, but WITH them
  38. 42. We are relinquishing control Well… some of it…
  39. 43. Reminder: The goal is NOT to control the conversation
  40. 44. The goal is to: enable inspire influence And engage

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