personal brand power point

1. Personal
Brand
Exploratio
n
T Y R E S E M C L E M O R E
P R O J E C T & P O R T F O L I O W E E K 1
4 / 1 0 / 2 2
This Photo by Unknown Author is licensed under CC BY-NC-ND

2. IDENTITY
• I COME FROM A SMALL TOWN WHERE
OPPORTUNTIES ARE LIMITED SO HARD WORK
AND DETERINMATION WHERE SKILLS I
LEARNED AT A YOUNG AGE BECAUSE THAT
WAS THE ONLY WAY I WAS GOING TO
SECCEED. I CONSIDER MYSELF AS A WELL-
ROUNDED INDIVIAUL. I FIND MYSELF VAULING
HONESTY, LOYALTY, MY WORK ETHIC, AND
DRIVE. THREE CORE PRINCIPLES I LIVE BY
ARE CHARACTER IS MORE IMPORTANT THAN
REPUTATION, DON’T LET FAER OR ANXIETY
FACTOR IN DECSIONS, DO WHAT YOU LOVE.
MY PASSION IN LIFE HAS ALWAYS BEEN
SPORTS, IN AN ASPECT OF THE MEDIA
INDUSTRY SUCH AS SPORTS BROACASTING.
MY GOAL IN LIFE IS TO ULTIMATLY BECOME
THEE TOP RADIO BRAODCASTER IN THE

3. PROFESSION
JOB TITLES
SPORTS RADIO TALK SHOW HOST
SPORTS COMMENTATOR
SPORTSWRITER
BRAND ARCHETYPE
I AM AN EXCEPTIONAL DESCISION MAKING
BECAUSE I EVAUALTE EVERY POSSIBLE
OUTCOME POSTIVE OR NEGATIVE. EVERY
DESCISION I MAKE IS WELL THOUGHTOUT
WITH THE BEST POSSIBLE OUTCOME IN MIND
AND NEVER RUSHED OR IMPULSIVE.
This Photo by Unknown Author is licensed under CC BY-SA

4. TARGET AUDIENCE
J A M E S P I TA R O
H E A D O F E S P N
• OUTREACH PLAN
• I WOULD REACH OUT VIA
LINKEDIN
• I WOULD PREPARE TO
SELL MYSELF AS AN
ASSETT TO HIS COMPANY.
• I WOULD FOLLOW UP WITH
THIS PERSON
IMMEDIATELY WHEN I GET
A RESPONSE
A M Y R I L E Y M I C H A E L W I L B O N
S R . R E C R U I T E R AT E S P N S P O R T S
C O M M E N TAT O R
• OUTREACH PLAN
• I WOULD REACH OUT VIA
LINKEDIN, INDEED
• I WOULD HIGHLIGHT ALL MY
QUALIFICATIONS AND
SKILLS FOR THE JOB IM
APPLYING TO
• I WOULD FOLLOW UP WITH
THIS PERSON IMMEDIATELY
WHEN I GET A RESPONSE
• OUTREACH PLAN
• I WOULD REACH OUT
VIA LINKEDIN
• I WOULD TELL HIM HOW
MUCH I ADMIRE HIS
WORK AND THAT I
WOULD LOVE AN
OPPORTUNTIY TO
LEARN FORM HIM
• I WOULD FOLLOW UP
WITH THIS PERSON
IMMEDIATELY WHEN I
GET A RESPONSE

5. GOALS SHORT TERM GOAL
• GET A JOB IN MY FIELD
MIDTERM GOAL
• I WANT FINISH UP MY PODCAST
AND LAUNCH THE FIRST
ESPIOSDE IN THE SUMMER
LONGTERM GOAL
• CONITUE TO BUILD MY
PODCAST AND REACH 100
SUBSCRIBERS ON YOUTUBE

6. SKILLS ANALYSIS
NOTABLE SKILLS
HARD
VIDEO EDITING (ADEPT)
RESEARCH SKILLS (EXPERT)
SOFT
WRITING (ADEPT)
DEVELOPING STORIES (ADEPT)
NOTABLE SKILLS REQUIRED IN
TRADE
HARD
CONVERSATIONS SKILLS (ADEPT)
CULTIVATIVING RELATIONSHIPS (NOVICE)
SOFT
STORY TELLING SKILLS (ADEPT)
LEARNING NEW TECHNIQUES (EXPERT)

7. PROMISE
• I ALLOW SPORTS FANS THE
OPPORTUNTIY TO TAKE PART IN
DIFFERENT SPORTS DEBATE
TOPICS THAT COVER ALL THE
UPDATE SPORTS TOPICS BY
GIVIVNG UNBAIS OPINIONS AND
ANALYSIS.

8. CREDENTIALS
• PANERA BREAD, ASSIOCATE TRAINER
• TD BANK, TELLER/CUSTOMERS SERVICE
REPERSENTATIVE
WORK EXPERIENCE
• NATIONAL HONOR SOCIETY
AWARDS
• ASSOICATE DEGREE IN EXERCISE SCIENCE
• RARITAN VALLEY COMMUNTIY COLLEGE
• BACHOLAR DEGREE IN SPORTS
BROADCASTING
• FULL SAIL UNIVERSITY EXP. 2023
EDUCATION

9. COMPETITION
• NICK LoPINTO
• INDUSTRY EXPERIENCE
• HEAD MANAGER- ST. JOHNS MENS BASKETBALL
• EXECUTIVE ASSOCIATE- FOX/PAC-12 BASKETBALL
• DIRECTOR, SPORTS BROADCASTING- MONTAG GROUP
• EDUCATION
• SPORTS MANAGEMENT 2012-2016
• SKILLS
• SPORTS MANAGEMENT– SMOOCH DAVIS
• SPORTS- JASMINE HAMILTON
• SOCIAL NETWORKING- ANGELICA TITOR
• ONLINE PRESENCE
• 500+ CONNECTIONS
• BANNER CUSTOMIZED
• PROF. HEAD SHOT
• ACTIVE ON SOCIAL MEDIA
• PUBLISHED ARTICILE
• GRADE SUPERIOR
• TYRESE MCLEMORE
• INDUSTRY EXPERIENCE
• FULL SAIL UNIVERSITY
• EDUCATION
• ASSOICATE DEGREE IN EXERCISE SCIENCE
• RARITAN VALLEY COMMUNTIY COLLEGE
• BACHOLAR DEGREE IN SPORTS BROADCASTING
• FULL SAIL UNIVERSITY EXP. 2023
• SKILLS
• MICOSOFT OFFICE
• SPORTS WRITING
• COMMUNICATIONS
• ONLINE PRESENCE
• BELOW 100 CONNECTIONS
• BANNER CUSTOMIZED
• PROF. HEAD SHOT
• PUBLISHED ARTICLE
• GRADE POOR

10. COMPETITION
• TYRESE MCLEMORE
• INDUSTRY EXPERIENCE
• FULL SAIL UNIVERSITY
• EDUCATION
• ASSOICATE DEGREE IN EXERCISE SCIENCE
• RARITAN VALLEY COMMUNTIY COLLEGE
• BACHOLAR DEGREE IN SPORTS BROADCASTING
• FULL SAIL UNIVERSITY EXP. 2023
• SKILLS
• MICOSOFT OFFICE
• SPORTS WRITING
• COMMUNICATIONS
• ONLINE PRESENCE
• BELOW 100 CONNECTIONS
• BANNER CUSTOMIZED
• PROF. HEAD SHOT
• PUBLISHED ARTICLE
• GRADE POOR
Name: Sam Wallace
Industry Experience:
• Production Assistant at Hawk-Eye Innovations/SONY (2 months)
• Production Intern at MOJO Brands Media (6 months)
• Production Assistant at ESPN Wide World of Sports Complex (1 year 1 month)
Education: Full Sail University
• Bachelors Degree, Cinematography and Film/Video Production
• Master of Science, Arts, Entertainment, and Media Management
Leadership Experience: (NONE)
• MM3/SS U.S Navy (4 years 1 month)
Skills and Proficiencies:
• (1) Final Cut Pro
• (2) Microsoft Office
• (3) Film Production
Overall Online Presence:
• Connections: 500+
• Banner Image Customized: No
• Professionalism of Headshot: Not professional at all. Regular self
• Profile Details: The profile is detailed enough whereas it includes a description for all
experience.
• Published Articles: NONE
• Active on Other Social Media: Yes
• Is their LinkedIn URL customized: Yes
• Grade: AVERAGE, 50/100 - The profile shows no professionalism and is amateur. The
wording of the text is subpar and does not display superiority. I’d rate this profile average
being that it does indeed display some experience in the field, however, it is under 2
years of experience. In addition to that, the profile also has 1 recommendation which
adds to it being average.

11. BRAND
POSITION
“OFF THE
DOME”
• FOR MY LISTENERS I PROVIDE UP
TO DATE INFORMATION AND
KNOWLEDGE ON ALL THINGS THAT
HAPPEN IN THE SPORTS WORLD
AND PROVIDE YOU A PLACE
WHERE WE CAN DEBATE ALL OF
THE LATEST SPORTS TOPIC IN AN
UNBAIS AND FACTOR WAY.

12. NETWORKING AND
MARKETING
NAB SHOW
• SUNDAY APRIL 23- APRIL 27, 2022
LAS VEGAS
IBC
• SEPTEMBER 10-13 AMSTERDAM
SPORTEL
• OCTOBER 5-7 MONACO
THE CONTENT THAT I HOPE
TO CREATE AND PUBLISH
WILL BE THE PODCAST I AM
WORKING ON CALLED OFF
THE GRID.
I WILL USE INSTAGRAM,
TIKTOK, AND YOUTUBE TO
PROMOTE MY CONTENT. I
WILL POST DAILY CONTENT
ON ISTAGRAM AND TIKTOK
AND PODCAST ESIOPIDE ON
FRIDAYS OF EVERY WEEK.
MY WEBSITE WILL BE AN
ANOTHER WAY FOR PEOPLE
TO LISTEN TO MY CONTENT
AS WELL AS FIND OUT MORE
ABOUT ME.

13. PROFESSIONAL
DEVELOPMENT
• EDUCATION
• ASSOICATE DEGREE IN EXERCISE SCIENCE
• RARITAN VALLEY COMMUNTIY COLLEGE
• BACHOLAR DEGREE IN SPORTS BROADCASTING
• FULL SAIL UNIVERSITY EXP. 2023
• TECHNICAL SKILLS
• VIDEO EDITING
• JUNE 2022
• CONVERSATIONS SKILLS
• JUNE 2023
• CULTIVATIVING RELATIONSHIPS
• DECEMBER 2022
• SOFT SKILLS
• STORYING TELLING
• AUGUST 2022
• WRITING
• OCTOBER 2023
• LEARNING NEW SKILLS
• OCTOBER 2023
• I WANT TO SEEK HELP FROM A PERSON THAT NOT ONLY HAS EXPERICENCE IN THE FIELD BUT ALSO HELP ME NAVAGITE MY WAY THROUGH THE BUS INESS.
I ALSO WANT MY MENTOR TO BE WELL CONNECTED AND HELP ME BUILD MY CONNECTIONS.

14. TYRESE
MCLEMORE
• YOU NEED A SPACE WHERE YOUR
SPORTS OPINION IS VALUED? I
HAVE THE PERFECT PLACE FOR
YOU AND ITS CALLED “OFF THE
DOME”. NOT ONLY DO WE VALUE
YOUR OPINION, WE ALSO GIVE
YOU A SPACE WHERE YOU CAN
IINTERACT WITH THE HOST ON A
MORE PERSONAL LEVEL.

15. REFERENCES
• NEWSBRIDGE, (2022). TOP TEN BROCAST MEDIA TRADE SHOWS & CONFERENCES TO
ATTEND IN 2021, NEWSBRIDGE. https://newsbridge.io/blog/top-10-broadcast-media-trade-shows-
conferences-to-attend-in-2021[1]