Music Business student at Full Sail University.

1. PERSONAL BRAND EXPLORATION
SHAMARI SAUNDERS
PROJECT & PORTFOLIO I: WEEK 1
MARCH 6, 2022

2. I AM A SOURCE OF ENERGY AND A
SOURCE OF LIGHT FOR OTHERS AND
ILLUMINATE THEM WITH MY WISDOM.
BECAUSE OF MY SELFLESSNESS I TAKE
CHANCES AND GIVE WHAT LITTLE I HAVE
TO THOSE WITH BIGGER HARDSHIPS. I SEE
THE BEAUTY IN EVERYTHING AND
EVERYONE WHICH I EXEMPLIFY IN POWER
TO LET PEOPLE SEE IT WITHIN
THEMSELVES. I HAVE CLIMBED MY WAY UP
THE CORPORATE LADDER REALIZING
THERE IS SO MUCH INTO THE CORPORATE
VIEW OF PEOPLE’S LIVES AND THE
IDENTITY OUTSIDE OF CORPORATE
AMERICA.
IDENTITY
PICTURE OF
YOU GOES
HERE

3. PROFESSION
POTENTIAL JOB TITLES:
• ART, DRAMA, MUSIC TEACHER
• TALENT DIRECTOR
• MUSIC DIRECTOR & COMPOSERS
BRAND ARCHETYPE - I AM DRIVEN BY THE FREE
FLOW OF CREATIVITY BUT STILL WITHIN CERTAIN
PARAMETERS OF CONTROL. MY NEED TO EVOKE
FEELINGS OF AWE AND ARTISTIC APPRECIATION
PLACES HIGH VALUE ON CREATIVITY &
INNOVATION IN MY INTERNAL CULTURES MY
SELFLESSNESS ALLOWS ME TO COLLABORATE &
BRAINSTORM WITH LIKEMINDED CREATORS. I
STRIVE TO DEMONSTRATE MY UNCONDITIONAL
THINKING, INDIVIDUALITY, AND INNOVATION
THROUGH ORIGINALITY & INSPIRING.
ENTERTAINER FOR ARTS & ENTERTAINMENT INDUSTRY
PICTURE
RELEVANT TO
YOUR
INDUSTRY
GOES HERE

4. AUDIO PRODUCTION
TARGET AUDIENCE
MUSIC DIRECTOR AT SHUSTER
CENTER
OUTREACH PLAN:
• RESEARCH DEPARTMENT
• WHAT CAN I BRING TO THE BUSINESS
• BEST METHOD OF CONTACT
• RESEARCH COMPETITORS
PROFILE
PICTURE
OUTREACH PLAN:
• RESEARCH DEPARTMENT
• WHAT CAN I BRING TO THE BUSINESS
• BEST METHOD OF CONTACT SEARCH HOW I CAN
REVAMP THE BUSINESS
• RESEARCH COMPETITORS
PROFILE
PICTURE
DIRECTORS AT OHIO MUSIC PRO
DRE MANUEL
OUTREACH PLAN:
• RESEARCH DEPARTMENT
• WHAT CAN I BRING TO THE BUSINESS
• BEST METHOD OF CONTACT
• EMAIL FOR UPDATES ON COMMUNICATION
PROFILE
PICTURE
VICE PRESIDENT OF SAFE HOUSE
STUDIOS

5. GOALS
SHORT TERM: (2023)
I WILL GAIN MUSICAL RECOGNITION BY CREATING AN
ARTIST BRAND ON MY SOCIAL MEDIA PLATFORMS AND
INCREASING MY NOTICE OF SONGWRITING BY 5% BY
JANUARY 1, 2024
MID TERM: (2029)
I WILL WORK FOR LOCAL ARTIST AND MUSIC LABELS THAT
WILL INCREASE MY REPUTATION AND LYRICAL CREATIVITY
BY CONSISTENTLY MARKETING MY BRAND AND ART THAT
WILL MAKE PUBLIC NOTICE BY 30% AND GET MUSIC
EXECUTIVES CONTACTING ME BY MARCH 13, 2029.
LONG TERM: (2044)
I WILL BE AN INDEPENDENT MUSIC PUBLISHER WORKING
WITH MAJOR MUSIC LABELS AND ARTIST BY HELPING
THEM DEVELOP THEIR BRAND AND SOUND AND INCREASE
MY INDUSTRY CONNECTION BY 65% BY MARCH 13, 2044.

6. SKILLS ANALYSIS
NOTABLE SKILLS & CURRENT PROFICIENCIES:
NOTABLE SKILLS REQUIRED IN TRADE & CURRENT PROFICIENCIES:
SOUND UNDERSTANDING OF LYRICS
SOFT
HARD
NOVICE / ADEPT / EXPERT
SOUND UNDERSTANDING OF MELODY NOVICE / ADEPT / EXPERT
TIME MANAGEMENT NOVICE / ADEPT / EXPERT
CREATIVITY NOVICE / ADEPT / EXPERT
PUBLIC SPEAKING
SOFT
HARD
NOVICE / ADEPT / EXPERT
ANALYTICAL REASONING NOVICE / ADEPT / EXPERT
TEAMWORK NOVICE / ADEPT / EXPERT
COMMUNICATION NOVICE / ADEPT / EXPERT

7. I HELP MUSIC ENTERTAINERS CREATE
AUTHENTIC RELATABLE SUBSTANCE
BY ILLUMINATING UNDERSTANDING OF
THE EFFECTS OF THE ART OF MUSIC
THAT ALLOWS HEALING ASPECTS INTO
LIFE..
PROMISE

8. CREDENTIALS
WORK EXPERIENCE:
• SONGWRITER FOR KRAZY TUNEZ
MANAGEMENT
• SONGWRITER FOR ARTIST CHLOE
CARTEL
EDUCATION:
• SONGWRITING COURSE, K.
MICHELLE
• MUSIC BUSINESS, B.S., FULL SAIL UNIVERSITY (2023)
AWARDS:
• VOLUNTEER FOR KRAZY TUNEZ
MARKETING
PICTURE
RELEVANT TO
YOUR
INDUSTRY
GOES HERE

9. COMPETITION
AALIYAH MURPHY
INDUSTRY EXPERIENCE:
• INDUSTRY EXPERIENCE GOES
HERE
EDUCATION:
• FULL SAIL ALUMNI
SKILLS AND PROFICIENCIES:
• SONGWRITING
• PRODUCER
• RECORDING & MIXING ENGINEER
SHAMARI SAUNDERS
OVERALL ONLINE PRESENCE:
• THE PROFILE IS PRIVATE
• LIST OF INTEREST CORRELATES WITH BRAND
• PROFILE BIO IS SHORT/NO EXISTENCE
• GRADE: 60 OUT OF 100
HEADSHOT HEADSHOT
INDUSTRY EXPERIENCE:
• SONGWRITING FOR
LOCAL ARTIST
EDUCATION:
• FULL SAIL UNIVERSITY (2023)
SKILLS AND PROFICIENCIES:
• SONGWRITER
OVERALL ONLINE PRESENCE:
• PUBLIC PROFILE
• BIO NOT AVAILABLE
• GRADE: 20 OUT OF 100

10. COMPETITION
CHARMICA PAYNE
NOTEWORTHY EXPERIENCE:
• NOTEWORTHY EXPERIENCE GOES HERE
• NOTEWORTHY EXPERIENCE GOES HERE
SHAMARI SAUNDERS
HEADSHOT HEADSHOT
INDUSTRY EXPERIENCE:
• INDUSTRY EXPERIENCE GOES
HERE
EDUCATION:
• PSYCHOLOGY- HAMPTON UNIVERSITY (2001)
• CHILDHOOD DEVELOPMENT- PROFESSIONAL CAREER
INSTITUTE (2000)
SKILLS AND PROFICIENCIES:
• SONGWRITING - 3 ENDORSEMENTS
• MUSIC - 3 ENDORSEMENTS
• MUSIC PRODUCTION - 1 ENDORSEMENTS
• A&R- 8 ENDORSEMENTS
OVERALL ONLINE PRESENCE:
• 500+ CONNECTIONS
• PROFESSIONAL PROFILE
• 22 RELATABLE SKILLS
• GRADE: 75 OUT OF 100
INDUSTRY EXPERIENCE:
• SONGWRITING FOR LOCAL
ARTIST
EDUCATION:
• FULL SAIL UNIVERSITY (2023)
SKILLS AND PROFICIENCIES:
• POETRY WRITNG- 0 ENDORSEMENTS
• SONGWRITING- 0 ENDORSEMENTS
• MUSIC THEORY- X ENDORSEMENTS
OVERALL ONLINE PRESENCE:
• 5 CONNECTIONS
• FOLLOWS INTERESTED JOBS
• GRADE: 15 OUT OF 100

11. BRAND POSITION
FOR MUSIC COMPANIES WHO RELATABLE
SUBSTANCE, I PROVIDE NOSTALGIC
MELODIES & LYRICS BECAUSE IT TRIGGERS A
REWARD PATHWAY TO LISTENERS THAT CAN
BOOST CREATIVITY & COMBAT LONELINESS &
IMPROVE RESILIENCE WITHIN THE TARGETED
AUDIENCE, EXPANDING OUR RESEARCH
SCIENTIFICALLY.
“NICKNAME?”

12. NETWORKING &
MARKETING
INDUSTRY EVENTS & ORGANIZATIONS
• WE LOVE MUSIC CONFERENCE
‣ DATE & LOCATION UNKNOWN DUE TO COVID19
• ASCAP EXPERIENCE
‣ DATE & LOCATION UNKNOWN DUE TO COVID19
• THE MUSIC BIZ
‣ DATE & LOCATION UNKNOWN DUE TO COVID19
DIGITAL MARKETING
• PRIMARY CONTENT: I WILL CREATE AND PUBLISH
ONLINE VIDEOS OF WHAT IT TAKES TO WRITE AND
CREATE SONGS, SHOWCASING ME SELECTING BEATS
AND HOW I GET INTO THE VIBE OF CREATING.
• PRIMARY TOOLS: I WILL UTILIZE INSTAGRAM REELS TO
PROMOTE CONTENT AND POST 14X A WEEK AS A
BEGINNER TO GROW ORGANICALLY AND YOUTUBE TO
BUILD A PLATFORM.
• WEBSITE: I WILL USE MY DIGITAL PORTFOLIO TO POST
COMPLETED MATERIAL OF THOSE SEEKING TO WORK
WITH ME PROFESSIONALLY.
PICTURE OF
YOU GOES
HERE

13. PROFESSIONAL DEVELOPMENT
MENTOR
• I WILL SEEK OUT A MENTOR WHO IS AN AUDIO ENGINEER/
SONGWRITER AND ALSO ADMINISTRATION WHO
OPERATES AS A MAJOR PRODUCER IN THE MUSIC
INDUSTRY AND ALSO HANDLES PUBLISHING.
FORMAL EDUCATION
• SOUND UNDERSTANDING OF MUSIC (2023)
• RESEARCH & MARKETING SKILLS (2023)
TECHNICAL SKILLS
• ESTABLISH NETWORKS, MARCH 2023
• SOFTWARE FOR EDITING, MIXING, & MARKETING OCTOBER
2022
• RESEARCH TO PRODUCE QUALITY LYRICS & MELODIES
JUNE 2022
SOFT SKILLS
• BUILD INDUSTRY RELATIONSHIPS JUNE 2023

14. YOUR NAME
YOU KNOW MUSIC PUBLISHING? WELL, WHAT I DO IS CREATE
AUTHENTIC MUSICAL SUBSTANCE. IN FACT, THE NOSTALGIC VIBES
CREATE HAPPY TIMES PROVEN SCIENTIFICALLY.
PICTURE OF
YOU GOES
HERE

15. REFERENCES
Chair of songwriting. HigherEdJobs. (n.d.). Retrieved
March 6, 2022, from
https://www.higheredjobs.com/institution/details.cf
m?JobCode=177628191&Title=Chair%2Bof%2BS
ongwriting&utm_campaign=google_jobs_apply&ut
m_source=google_jobs_apply&utm_medium=orga
nic
Songwriter job description. Betterteam. (n.d.).
Retrieved March 6, 2022, from
https://www.betterteam.com/songwriter-job-
description#:~:text=A%20sound%20understandin
g%20of%20melody,as%20well%20as%20interper
sonal%20skills.