This document provides an overview of Shamari Saunders' personal brand exploration as a songwriter and musician. It outlines their skills, goals, and credentials. Their short term goals are to gain recognition on social media and increase songwriting notices. Mid term goals are to work with local artists and labels to increase reputation and creativity. Long term goals are to become an independent music publisher working with major labels. The document also includes potential job titles, an archetype analysis, outreach plans, and a skills analysis for their career path in the music industry.