2. LEGO SERIOUS PLAY is an innovative, experiential process designed to enhance innovation and business
performance. Based on research that shows that this kind of hands-on, minds-on learning produces a
deeper, more meaningful understanding of the world and its possibilities, LEGO SERIOUS PLAY deepens the
reflection process and supports an effective dialogue – for everyone in the organization. LEGO SERIOUS
PLAY is an innovative, experimental process designed to enhance innovation and business performance.
The LEGO SERIOUS PLAY programs are being used at companies worldwide that are looking for innovative
ways to increase the commitment, confidence and insight of their executives, managers and employees.
The programs are in use for a broad range of purposes, including:
• Strategy development and exploration
• Examine and evaluate relations to external partners and clients
• Organizational development
• For management, teams and individual employees
• Innovation and product development
• Unleash creative thinking and transform ideas into concrete concepts
• Change management
• Facilitate and implement structural changes and mergers
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