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Open Innovation - A Case Study

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Open innovation is a powerful strategy to accelerate innovation. This is a case study of how the fastest growing start-up of Indonesia leveraged open innovation.

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Open Innovation - A Case Study

  1. 1. Host an open innovation campaign An open innovation case study How the unicorn of Indonesia leverages open innovation.
  2. 2. Host an open innovation campaign Go-Jek Fastest growing Indonesian startup Innovation, Speed & Social Impact are it 3 founding pillars Decided to test waters with the model of open innovation by partnering with HackerEarth
  3. 3. Host an open innovation campaign After three successful innovation campaigns Go-JEK ended up with 130 proof of concepts
  4. 4. Host an open innovation campaign What’s their story? It aims to improve the welfare of workers in Indonesia’s vast informal sector Funded by Sequoia Capital, Yuri Milner’s DST global, KKR, Warburg Pincus, Capital Group and others Go-JEK is an Indonesian hyperlocal transport, logistics and payment startup founded in 2010
  5. 5. Host an open innovation campaign Highlights of GO-JEK 900x growth in the 18 months since its launch Fleet of 250,000 drivers with 4+ rating from 85% of its users Fastest-growing start-up in South East Asia 33 million app downloads in 24 month
  6. 6. Testing waters with open innovation Host an open innovation campaign Goal Explore areas with the potential to impact Go-JEK’s business Leverage the benefits of open innovation Shorten the innovation cycle
  7. 7. HackerEarth - The Innovation Partner Host an open innovation campaign HackerEarth partnered with GO-JEK to Provide the Innovation Management Software Access and leverage the 1 million+ Developer Community
  8. 8. The journey of open innovation Host an open innovation campaign Phase1: Discovery In the process of discovery, GO-JEK enumerated the areas that would have an immediate and lasting impact on its business It selected 3 main avenue and proposed them as the themes for innovation
  9. 9. The journey of open innovation Host an open innovation campaign Phase 2: Ideation 41 Days of Ideation GO-JEK decided to open up the ideation phase to HackerEarth’s developer community Participants were invited to submit their ideas on any of the 3 themes The ideation phase lasted for an average of 41 days There were a total of 1600+ ideas submitted by 4700+ participants - 3 India
  10. 10. The journey of open innovation Host an open innovation campaign Shortlisting Sprint’s proprietary algorithm and analytics-aided decision making allowed them to segregate transformative, incremental ideas and eliminate the rest.
  11. 11. The journey of open innovation Host an open innovation campaign Phase-3 Execution The 130 shortlisted teams were invited for a 24-hour offline hackathon Each team built a proof of concept/ prototype for their idea
  12. 12. Host an open innovation campaign
  13. 13. Host an open innovation campaign IDEATION PHASE 36days EXECUTION PHASE 24 hrs 39 PROOF OF CONCEPTS 3 WINNERS 1330 PARTICIPANTS 498 IDEAS
  14. 14. Host an open innovation campaign CAMPAIGN - 3 Bengaluru, India IDEATION PHASE 38days EXECUTION PHASE 24 hrs 53 PROOF OF CONCEPTS 3 WINNERS 1170 PARTICIPANTS 367 IDEAS
  15. 15. A few winning ideas Host an open innovation campaign The master-planner AI bot An AI bot that helps a team organize outings and casual and formal meetings It takes care of assigning routes such that individuals located close by get to pool together during transit. On reaching the venue, the bot also acts as a waiter via which you can order food (for yourself or someone else at your table) and make it context aware to remember any allergies or preferences, and pay/split the bill without any awkward counting
  16. 16. A few winning ideas Host an open innovation campaign Go-Jek Maps A native map for Go-JEK that harnesses the power of location data from partner drivers It eliminates the need of third-party services such as the Google distance matrix service which is costly or street maps which are less reliable as the data in OSM is not updated at regular intervals. The system can be used to predict more accurate travel times and other service times which are dependent on it, leading to more efficient business models and better customer experience.
  17. 17. A few winning ideas Host an open innovation campaign Driver Dashboard An ML-based application that intelligently incentivises and penalises a driver based on his driving style. The data from the driver's android phone allows the company to extract rich metrics about the driving style of the driver such as acceleration events, hard braking, sharp turns, etc. which in turn can be used to train machine learning models.
  18. 18. www.hackerearth.com/recruit/2016 HackerEarth Crowdsource Ideas through Open Innovation

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