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Collaboration with a purpose: how to put social tools to work to create business value


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If you're looking for a tool to help you manage tasks and projects, your buying decision just got a whole lot more complicated! Why? Two important areas of technology that until recently saw themselves as fundamentally divergent are coming together - and this convergence brings with it inevitable turbulence as vendors vie for your business. Find out what the convergence of social, task and project management tools means for you.

These are the slides from a live webinar presented by Angela Ashenden, Principal Analyst for collaboration at MWD Advisors. Coming soon: view a replay of the webinar with Q&A discussion at

Published in: Technology, Business
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Collaboration with a purpose: how to put social tools to work to create business value

  1. 1. Collaboration with a purpose How to put social tools to work to create business value Angela Ashenden Principal Analyst 26th November 2013 mwd advisors helping you create business improvement from IT investment
  2. 2. Things we’ll cover in this webinar • How social collaboration tools are evolving to support more structured task and project-based activity • How project and task management tools are embracing social technologies to enhance the user experience and provide better support for collaborative activity • What this means for YOUR business and what YOU need to do to ensure you invest in the right tool for the job . © MWD Advisors 2013 2
  3. 3. What do we mean by collaboration in a business context? © MWD Advisors 2013 3
  4. 4. MWD’s definition of collaboration Collaboration is the act of people working together to achieve a common goal, with shared responsibility, and where all benefit. We don’t *just* collaborate We collaborate in the context of what we need to get done © MWD Advisors 2013 4
  5. 5. Two different technology perspectives Social collaboration Task-based collaboration Emphasis on connecting people and encouraging discussion Emphasis on achieving specific projects, activities, outputs Key product features: Profiles and social networking, Microblogging and activity streams Key product features: File sharing and management, Task & project management Informal, unstructured Formal, structured On-going or indefinite timescale Short-term or defined timescale Open, inclusive membership Specific, defined group Self-selected participation based on interests, experience Participants selected based on skills, with clear roles and responsibilities Peer-managed Top-down managed © MWD Advisors 2011 5
  6. 6. An emerging trend of technology convergence Social collaboration Unstructured, dynamic work Project management Social projects and tasks Focus on getting things done Focus on culture, practice © MWD Advisors 2013 Structured, defined work packages 6
  7. 7. Social collaboration incorporating tasks Developing into flexible collaboration platforms platforms the range of use cases supported • Extending • Extending the range of use cases supported • Incorporating team workspace capabilities: • incorporating team workspace capabilities – • Content management and file sharing • Task managementmanagement – Task creation and • Workflow – Simple workflows Responding to the social intranet opportunity Increasing their reach and applicability across the organisation © MWD Advisors 2013 7
  8. 8. Task & project management goes social Drivers: Adding a full social layer Adding social features Applying social concepts © MWD Advisors 2013 • Improving usability and transparency • Improving opportunities for growth • Expanding reach and relevance within organisations 8
  9. 9. An opportunity to transform your projects Increased efficiency Greater agility & flexibility Improved innovation © MWD Advisors 2013 9
  10. 10. We’re just starting on this path Expect more investment from vendors: innovative development, acquisitions Task Task Task Task Task Milestone High-end project management remains a specialist capability Most organisations not yet ready to deploy a single, multi-use case collaboration solution © MWD Advisors 2013 10
  11. 11. What should you do next? Look at your own business’ needs: • What collaborative use cases do you need to support? • Which use cases offer the most immediate and obvious value? Challenge vendors to demonstrate what they are doing about this convergence Check out our Collaboration Benchmarking Tool to see what you should be prioritising © MWD Advisors 2013 11
  12. 12. email: twitter: @aashenden Thank you! Read the report: Enter SOCIAL13 at the checkout to get a 20% discount! mwd advisors helping you create business improvement from IT investment