2. PUBLISHER OF CHRISTIANITY TODAY
INTERNATIONAL
Christianity Today is a magazine which challenges the
real word dilemmas was founded in 1956. The
publisher of the magazine is Keith Stonehocker. The
magazine is a non- profit media ministry.
But they are also an international publishing
company which has 6 print publications and several
digital only publications.
The CEO of the company.
Christianity Today International is
Harold. B Smith
3. DISTRIBUTION
Many Magazines distribute magazine through:
• Subscription the can subscribe via:
Post/ mail
Internet: E. subscription
• Shops
• Stores
• Online
Numerous major magazines have taken to the use of
distribution due to the target audience which they are
trying to engage with their audience and target them
through different advertising.
4. MY INSTITUTION
Publisher :
Considering the research that I have undertaken, it Whilst looking at the research to do with
shown certain elements which need to be addressed the publisher, I considered whether to
which are: use the same publisher because of the
Size of my target audience popularity of having 6 publications will
The interest of target audience cause an attraction. However because
Convince of where they would see the magazine the magazines which are publicised
with an older audience. Suggesting that
Result : Because my target audience is in a niche making a new publication which is
market and my audience is mainly youth/ young target at the older audience can show
adults who are interested in gospel music; due to the deferral in between my target
theses facts I will distribute my magazine through : audience.
Churches As a result I have chosen to follow the
Subscription via Email/ Internet publication because of it popularity and
I have chosen theses displays of distribution because due to their use of distribution. Also
they are a mixture of simplistic/ old fashioned way of because they my magazine will be the
reaching out to my target audience whilst using the first youth publication which will attract
modernised version of the internet. their original audience to and invite
others aswell.
