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The Mento Sessions - How Successful eCommerce Companies Use Social Media
- 1. TheMentoSessions How successfuleCommerceCompanies useSocial Media 23rd June,2016,15:00BST Presented by: MarkCanty CustomerSuccess Manager Mento
- 2. SocialMedia 1.09 billion Facebook users Check theiraccountatleast onceaday Following on Social Media = Pre-selectedaudience PPCand Google Shopping need customers tobe searching actively fora selectedwordorphrase Social Likes & Shares trigger furtherLikesandShares
- 3. Case Studies Burberry • Get everyonetalking before the show opens about Burberry • Use hashtag #LFW to makethe campaign the first release • Control leaks and rumoursby pre-empting them! • Be inthe headlines for the first dayof London Fashion week • Dominatesocial media discussions before their catwalk show
- 4. Case Studies Burberry • Social Media exploded with theleaks, resharingthe images and notes on other platforms • Raises profile of Burberryas forward thinking,innovativeand desirable • Curiosity and modern Social Media spread the information widely and rapidlybefore other labels could react • Lots of mainstream media coverage • Dominated thewhole of London Fashion Week bymore than doubling theircollection’s exposure • Built an association between the Burberrybrand and #LFW while other labels were still preparing
- 5. • Canadian paint manufacturer. • Men do the painting, but don’t reallypartake in paint choices or shopping. • Invitedideas for manly namesfor colours, to makethem feel more involved. • “Beer Foam”, “Razor Burn”,“Hockey Puck”were among the ideas given. • 20,000Uniqueusers for their Facebook app. • 15,000different paint nameideas suggested. • Theysaw a 10%increase insales during and after the promotion. Case Studies CiL
- 6. • Used Pinterest to find inspirational women, to extend anexisting ad campaign • After userresearch, they selected a target group of 50people • Used the researchto create a customised present for each based ontheir interests • Each was sent a Virtual Present • Toopt into the promotion they had to share the present onPinterest • After sharing,theywere sent the physical present customised to them • Picturesand posts about the presents were also sharedon sites other thanPinterest • Facebook, Twitter, Instagram also saw posts about the presents • Therewere more than 2,200interactions with the present posts • 69,000people saw the posts, both thevirtual and real presents Case Studies Kotex
- 7. Broadentarget group. Non-uniquevisitors affectSEOandrankings. • ReinforceSuccess • Plan ahead – Precautions for success and failure • Statistics and infographics • Show products in use, absurd situations – Sharecontributions SocialMedia Marketing
- 8. Broadentarget group. Non-uniquevisitors affectSEOandrankings. • Customer testimonials • Humour(only good)! • Shared relevant news • Flash offers – Takethem by surprise! • Bloggers – Symbiotic relationships? SocialMedia Marketing
- 9. Timeintensive SocialMedia and Automation Social Media is: Repetitive Repetitive Repetitive Prone to regularly interruptother tasks
- 10. Regain control of the process SocialMedia and Automation Automation Prepare content whenyou choose Timeto quality check Schedulingcontent – Separate writing from posting
- 11. Mento– How it Works
- 12. Mento- Features ProfessionalSocialMedia Posts withHashtags Schedule andqueueposts aheadoftime PersonalizedFacebookBranding TeamworkandCollaboration
- 13. Jimit Bagadiya Co-founderof Mento.io Follow: @jimit_ab Tejas Dave CEOof eBusinessGuru Follow: @ebusinessguruk Questions and Answers
- 14. From theAudience PleasesubmityourQuestionsin the‘Questions’ section ofthe WebinarClient. Markwill askthe questionsonyourbehalf. Questions and Answers
- 15. Thankyou for Attending TheMentoSessions: How successfuleCommerceCompanies useSocial Media Pleasecontactus withanyquestionsyouhaveafterthiswebinar hello@mento.io mark@mento.io