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1. AS SectionB revisionKeyterms quiz Name: _________________
1. An example of ahorizontallyintegratedcompanyis ____________________
2. An example of averticallyintegratedcompanyis__________________
3. If Disneyisthe p____________ company,then Pixarisa s__________________ company.
4. T or F: Marketingisa part of distribution.
5. T or F: Distributioncompanieshave ownershipoverfilms.
6. T or F: Distributioncompaniesare notresponsibleformarketingof films.
7. If mainstreamHollywoodfilmshave global,blanket/simultaneousrelease,indiefilmshave
______________/limited release.
8. Franchise filmsare whenfilmshave sequels/prequelsandtheyare more likelytobe mainstreamandvery
successful because theyhave _________________ audiences.
9. Box office isthe salesfrom_____________.
10. T or F: Postersare belowthe line marketing.
11. T or F: Viral marketingwhichisspreadthroughsocial mediaisbelow the linemarketing.
12. ____________________ meanswheninstitutionsexpandandbroadentheirservicestoa range of platforms.
Example Sony – manysubsidiariesinmanyplatforms: film,music,videogames,TV’setc.
13. Mainstreamcinemaswhichhave multiple screensare called______________________ and these are
usuallylocatedinbothrural and urbanlocationsbecause theyappeal towide audiences.
14. 3 topmainstreamcinemasinthe UK are _________________, _________________ and ________________.
15. Indie cinemasare alsoknown________________ cinemasandare usuallylocatedin__________ because
theyare more _________ than mainstreamcinemaswhooftenappeal tomore a__________ audiences.
16. 3 indie cinemasinthe UKare the _________________ (whohave multiple locationsacrossLondon),the
____________ inBrixton. Indie cinemasare becomingmore popularandevenbeingboughtoutby
mainstreamcinemas,anexampleof thisisH______________ P_______________ who isownedby
Cineworld.
17. Indie filmsusuallyexhibittheirfilmsinfilm_________________. Sometimesthisisintentionaltotryand
create _______ aboutthe film(aform of ________ the line marketing) butsometimesitisnotby choice and
it isjustto credit/awardthe successof a film.
18. Mainstreamfilmsare aimto make the most amountof moneyuponinitial release andare oftenreleasedat
the weekends. Thisrelease/exhibitioniscalledthe _____________ weekend.
19. __________ marketingiswheninstitutionsrelyonbelowthe line marketinginwhichtheyknow itwill be
sharedby audiencesandwill spreadreallyquickly,anexample inSkyfall wouldbe the
____________________ advert.
20. Blue Ray DVD’sandelectronicfilesare _________________ to preventpiracy.
21. Before D cinema,we have 35mm filmwhichare called_________. Theywere about£_____.00 to make and
veryexpensive totransport,store,hadpoorwearand tear andcouldn’thave blanketreleases.
22. Wheninstitutionshave lotsof “side products”thatwill make additional moneyfromthe filmitself,these
profitsare called________________ _________________.
23. _______________________ lensesare sortof like fisheye meetspanoramicbecause theycapture more of
an image to putintoa frame. Smartphones(suchasiphone) needan_______________ to fitoverit’slens.
________________ labsmade these type of adaptersand gave prototypesouttoSean _________ who
directedandmade the filmT____________________.
24. Currently,the _____________ filmindustryare utilisinganew strategytogain audiencesfortheirfilms
called________________ _________________ __________________ _______________. Thisprevents
______________ sotherefore itcouldbe consideredananti-_____________ strategy.Mainstreamcinemas
do notofferthisoptionforfilmconsumptionbecausetheystill make bigprofitsfromthe ________
________________.
25. _______ is still available toaudiencestobuyto watchfilmsbutit isnot as successful asitonce was.
Alternativestothisare _______ ________ whichisa little betterquality.Theseare differentbecause they

2. are ___________________ so theycannotbe copied,so,the developmentof themwasananti-
_____________ strategy.
26. U____________________ isa companywhere if youbuythe DVD, youthengeta _______ in whichyou
enterthisandthenyou getthe filmonlinesoitisinthe c_______. S_______ moviesalsodosomething
similarwhere if youorderthe film__________, theywill postthe DVDto yourhome. Thisis an initiativeto
sell more filmsinthe _________ entertainmentindustry.
27. ____________ and ________ moviesare 2 bigcompaniesthatofferon demand.
28. F_______________ isa website/appwhere youcanlookuptimesof filmsandordertickets.
29. ______________ isa mainstreamcinemathatoffersamore immersive experiencebecause yousee _____%
more of the image (soit’sa biggerscreen)
30. A____________ p__________ iswhenyoupay an annual fee forthisservice. Youcan benefitssuchas
orderingstuff onlineforfastdeliveryandhave accessto music,gamesandfilms. So,thiscompanyhave
_________________ified to reachlarger audiencesandoffermanydifferenttypesof products.
31. __________________________ (portable device ownedbyA_______________) Name 2 crossinstitutional
synergiesonthisdevice thatyougetwithit(1 mainstreamand1 indie) ___________________ &
_____________________ for £_____.

3. SKYFALL
Producer: __________________________________
Productioncompany:______________________________________ (ownedby_____________________
whoalsoowns________________ whichisa companythat ownall 007 trademarks)
Skyfall’sproductioncompanyare verticallyintegrated,T or F ?
Director:________________________________
Distributioncompany1:Was ultimatelydistributedby____________________________ (subsid.) whoare
ownedby____________________________________ (subsid/parent) whoare ultimatelyowned
by_______________ (parent).
Theyalsoown: ____________________________________ Entertainment(SonyVaio)
___________________________________ Entertainment(Sonyxperia)
___________________________________ Entertainment(musicparent)
__ __ Records
______________ Ltd.(releasedsong‘skyfall’ by_____________)
Distributioncompany2:_______________ (parent) * They actually wentintoadministrationduring filming –hadto getbailed
out and this caused filming delays)
The game ‘007 Legends’available onvariousconsolesdistributedby_______ _____________________.
Skyfall’sdistributioncompaniesare verticallyintegrated,T or F ?
Main actors: __________________________________________________________________________
UK Premiere wasat:___________________________________ whichwas streamedlive on
_______________, (crossmediaconvergence) Also,the ______________ familyattendedtocreate buzzand
hype to bothBritishandGlobal audiences. (huge marketingtool =above and below the line –how?)
The filmwasshot incountrieslike _________________, __________________, _________________ and
___________________ to have global appeal andalsofilmedin_____________________ studios.
Synergies include:
________________________, ___________________________, ____________________________
________________________, ___________________________, ____________________________
Crossmediaconvergence include:
Apple, Youtube (google) , _______________________________
________________________, ___________________________, ____________________________
________________________, ___________________________, ____________________________
Social mediawebsitessuchas(belowthe line):
________________________, ___________________________, ____________________________
It costs about£_________ to produce.
It made £_______ at the box office. Onlyabout______ EVER hadmade over£1 billionatbox office.
On average mainstreamfilms
Skyfall isthe 2nd
filmtobe shot digitally: T or F ?

4. MBTD
Director:________________________________
She won‘BestDirectorand BestNewcomeratthe ___________________ filmfestival)
Distributioncompany1 (UK) : __________________ Pictures
Distributioncompany2 (USA) : __________________ Media
Productioncompany1 : _____________________________________ Entertainment
Productioncompany2 : ____________________________Film Company
Productioncompany3 : ____________________________Films
Hire companies:
________________________ (tohire HD advid(editingprogram)
________________________ (theydoall the sound)
Exhibition:
____________ _______________
____________________________
H_______________ P_____________________ (bought by_______________ for£53 million!!!!!!)
Got amazingreviewsfrom:
_____________________________________ and ______________________________ (bigfilmmags)
Synergy/crossmediaconvergence1: ____________________ (indie artist) hissongis“_______________”
Synergy/crossmediaconvergence2: ____________________( to winthe ____________)
Filmgotpiratedon website suchas____________________ 
You can buy /watchthe filmon:
1) _________________________________ (distributor’swebsite)
2) ____________________________ (rentor buy)
3) Andprobablyon______________________________ & _____________________________________