Week 8 Final Project

1. Social Media Marketing Plan
Takila Thomas
MK5129118SP2OL
May 3, 2017
Dr. Kay Green

2. Walmart Annual Report: FY18
 Total Revenue: $500.3 billion
 Operating Cash Flow: $28.3 billion
 eCommerce Sales: $11.5 billion
 Capital Expenitures: $10.1 billion
 Return on Investment (ROI):
 Q1 (Apr. 30, 2017): 10.73%
 Q2 (Jul. 31, 2017): 10.16%
 Q3 (Oct. 31, 2017): 9.24%
 Q4 (Jan. 31, 2018): 8.09%

3. Porter’s Five Forces: Walmart
 Intensity of Competitive Rivalry
 Bargaining Power of Buyers
 Bargaining Power of Suppliers
 Threat of Substitutes or Substitution
 Threat of New Entrants

4. SWOT Analysis: WALMART
STRENGTHS
-Brand is established
-Wide customer base
-Excellent growth during recent years
-Financially set
WEAKNESSES
-Weak growth in e-commerce
-Many brands struggling against
competition
-Weak HR records
-Thin profit margins
OPPORTUNITIES
-Policies and procedures are due for
improvements
-Possibilities for entering Asian market
-Explore partnerships in growing markets
THREATS
-Intense competition from rival brands
inside and outside U.S.
-Stronger dollar internationally resulting
in lower profits for International division.

5. Social Media
Marketing Plan:
Walmart
 Social Media Platforms
 Facebook
 Twitter
 Instagram
 Pinterest
 YouTube
 Target new & existing customers
 Build relationships
 Utilize Hootsuite to track social
media account stats
 Post more visual items such as
images & videos
 Actively interact on social media
accounts
 Establish Pay per Click (PPC)
advertising campaign (Google)
 Blog
 Allow consumers to add input
Goal: To show new and existing
customers that Walmart has the
best prices and the company is
dedicated to the customer.

6. Social Media Platforms
 Post weekly sales
 Advertise health screenings
 Allow consumers to post opinions
and experiences
 Post job opportunities/job fair
 Company & consumer picture
sharing
 Recipe ideas
 Live Q&A
 Community work in motion
 Current event videos

7. Will This Strategy Work???

8. References
 Greenspan, R. (Janurary 8, 2017). Walmart: Five Forces Analysis (Porter’s Model).
Panmore Institute. Retrieved from http://panmore.com/walmart-five-forces-
analysis-porters-model-case-study
 Pratap, S. (July 1, 2016). Wal-Mart: Rising Competition from Amazon and Costco.
Cheshnotes. Retrieved from https://www.cheshnotes.com/2016/07/wal-mart-rising-
competition-from-amazon-and-costco/
 Walmart. (2018). Financial Information. Retrieved from
http://stock.walmart.com/investors/financial-information/annual-reports-and-
proxies/default.aspx