The magazine "VINYL" targets teenagers interested in indie music. To represent this group, the magazine features teenage models and uses some casual, colloquial language that teenagers can relate to. The font, color scheme, and inclusion of stereotypical indie music instruments like guitars and drums help portray the magazine's target audience and the genres it covers. The poses and shots of bands in the magazine portray different sides of teenagers - mature on the cover but also silly and fun in inside pages, challenging stereotypes.