Analysis of a website - Media Studies

2. The website has a very
simplistic text that is clear
and easy to read. This may
be a result of Michael
Buble having an older
audience that may of
found it difficult to
navigate and that would
most likely deter them
from using it as they
would find it intimidating.
The color scheme of
the slideshow may
have the older the
audience feeling
nostalgia as it would
most likely remind
them of the 60’s the
swinging era and
may cause them to
feel at home and
connected to the
artist.
The artists face is
clear to the site
user which reduces
the complexity of it
as the fan base
tends to be older
and so allows easier
recognition of the
artist as a site
without the artist
may deter them
from using it as it
doesn’t connect to
them as they came
to see the artist and
the image would be
reassuring.
The way in which they entice the audience into joining his fan club is by
using the old style advertisement “flash” In order to get his older viewers to
join as this is the kind of advertisement they grew up with and are familiar
with and its more used for magazines than websites.

3. The layout of the 3 sections on the
site is really simple and has
minimal color which could
connote that the website is trying
to be simplistic in order to keep
the older and possibly less
technologically savvy audience
interested in the site. The
simplicity makes it easy to
navigate.

4. This shares a similarity with
the home page and that is a
relatively large picture of
the artist and additionally
the picture of the artist is
one of the few things that is
colorful on this page
potentially drawing the
audience towards it and
getting them to click it and
buy the merchandise.
Despite twitter having its on
way to 'Retweet' what people
have already said, this
website has done so but in a
more simplistic manner the
only thing that actually
resembles twitter is the use
of @....... This has been done
due to a possible lack of
social networking by his older
audience and the chance that
they don't even know what
twitter is.
The color scheme of this
page, I believe is to
encourage the audience to
purchase merchandise and
book events etc. This is
because the majority of the
page is white making it
slightly boring and
uncomplicated which is
what they were going for in
terms of Michael Bubles
older audience. Alongside
that the actual buy now
buttons are very attractive
because among all the
white coloring this sections
is black and blue which
makes it very noticeable
on a page of white. Which
is likely to get the older
audience looking at it
potentially causing them to
actually make purchases
due to the cleverly laid out
color scheme.