The document outlines an agenda for a presentation on social media and shopping trends, including introductions, a holiday 2016 wrap-up, and 5 key social shopping trends. The presenter is Robyn Showers, Director of Content Marketing from Tracx, and she will be joined by a special guest. Key points from the holiday wrap-up include the top 5 online shopping days led by Cyber Monday and Black Friday, and overall desktop holiday sales of $63.1 billion. The 5 social shopping trends discussed are the growth of Instagram for holiday shopping, Amazon's large market share of online sales, the relationship between social and brick-and-mortar retail, social media's role in discovery over direct purchases, and the increasing importance

2. Agenda
• Introductions
• Social Media + Shopping
• Holiday 2016 Wrap-Up
• 5 Social Shopping Trends
• Q&A (+ Special Guest)
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3. Robyn Showers
Director of Content Marketing, Tracx
• 5+ Years Of Social Media Marketing Experience
• Helped Build Social Team At Hubspot
• Managed 1.5 Billion Strong Audience
• Avid Online Shopper
#SeasonsTweetingsWho the heck am I?

4. All-in-one social media platform helps
brands listen, analyze, engage & publish.
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6. Social Media
+
Shopping
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7. 97%
of the global online
population uses the internet
to shop.
Source: Global Web Index
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8. 2/3
More than
of U.S. consumers say
social media influences their
shopping behavior.
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9. How are consumers using
social media to shop?
Discovery
Deals & Discounts
Gift Inspiration
Direct Purchases
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10. Social is driving a much bigger
increase in retail traffic
than any other online channel.
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11. Holiday 2016
Social
Shopping
Wrap-Up
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12. Top 5 Online Shopping Days Holiday 2016
Conversation Analysis
Day Desktop Spending ($Millions)
Cyber Monday (Nov. 28) $2,671
Tuesday, Nov. 29 $2,207
Black Friday (Nov. 25) $1,970
Friday, Dec. 9 1,688
Green Monday (Dec. 12) 1,621
#SeasonsTweetingsHoliday 2016Wrap-Up
$63.1 billion
Desktop Online Holiday Sales
Source: comScore

13. Conversation Analysis #SeasonsTweetingsHoliday 2016Wrap-Up
Source: Tracx
#BlackFriday Still Bigger Than #CyberMonday Overall,
But Cyber Monday (Naturally) Bigger Online

14. 5 Social
Shopping
Trends
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15. Conversation Analysis #SeasonsTweetings5 Social Shopping Trends
Source: Tracx
1Instagram is far and
away the largest
driver of engagement
for holiday shopping.

16. Conversation Analysis #SeasonsTweetings5 Social Shopping Trends

17. Conversation Analysis #SeasonsTweetings5 Social Shopping Trends

18. Conversation Analysis #SeasonsTweetings5 Social Shopping Trends

19. Conversation Analysis #SeasonsTweetings5 Social Shopping Trends
Source: Slice Intelligence, Tracx
2 Amazon was the big
winner of the 2016
holiday shopping
season with 38% of
total online sales.

20. Conversation Analysis #SeasonsTweetings5 Social Shopping Trends
Source: Slice Intelligence, Tracx
3 Brick-and-mortar
retail isn’t dead,
and social media is
driving more of it.

21. Conversation Analysis #SeasonsTweetings5 Social Shopping Trends
Source: Slice Intelligence, Tracx
4 Social media is
more effective for
discovery than
direct purchases.

22. Conversation Analysis #SeasonsTweetings5 Social Shopping Trends
Source: Slice Intelligence, Tracx
5 Mobile is the
future of driving
both online and
offline purchases
through social.
$
Cyber Monday
was the first
EVER
$1 billion
shopping day
on mobile.

23. Q&A
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24. Rebecca Lombardo
Director of Strategic Services, Tracx
#SeasonsTweetings“Big ideas come from big data.”

25. Thank you!
Additional Resources
Request a Demo
Sears Case Study
Social ROI Template + Ebook
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26. Is Tracx Right For Your Business?
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