Social media and politics

794 views

Published on

  • Be the first to comment

  • Be the first to like this

Social media and politics

  1. 1. HOW SOCIAL MEDIA IS CHANGING PUBLIC AFFAIRSCIPRsm
  2. 2. The 13 word version:Social media is very public …… but much of its influence is hidden awayCIPRsm
  3. 3. Another 13 word version: Social media… 1. Increasingly influences search results 2. Drives traffic to news 3. Makes mobilisation easierCIPRsm
  4. 4. Social media... shapes search results Search matters because: 1. 90% online sessions start with it 2. Used widely for research 3. Frames the debate before it startsCIPRsm
  5. 5. CIPRsm Photo credit: Mon of the Loin on Flickr
  6. 6. Social media... shapes search results Social signals increasingly used by search engines PLUS Social networks have their own search enginesCIPRsm
  7. 7. Another 13 word version: Social media… 1. Increasingly influences search results 2. Drives traffic to news 3. Makes mobilisation easierCIPRsm
  8. 8. 43% of news sharing isvia social media CIPRsmPhoto credit: chiefmoamba on Flickr
  9. 9. Social media... drives traffic Encouraging sharing is NOT just a matter of adding buttons Encouraging sharing IS a matter of the right content and the right communityCIPRsm
  10. 10. Social media... shapes search results So content has to be: 1. Search engine friendly 2. Social network friendly 3. Sharing friendlyCIPRsm
  11. 11. Another 13 word version: Social media… 1. Increasingly influences search results 2. Drives traffic to news 3. Makes mobilisation easierCIPRsm
  12. 12. CIPRsm
  13. 13. CIPRsm
  14. 14. Social media... makes mobilisationeasier 1. Speedy 2. Unpredictable 3. Often superficial 4. Can be caught in online ghettoCIPRsm
  15. 15. Another 13 word version: Social media… 1. Increasingly influences search results 2. Drives traffic to news 3. Makes mobilisation easierCIPRsm
  16. 16. A different set of skills This isn’t traditional Public Affairs: 1. Search optimisation 2. Social networking 3. Community building 4. Online reputationCIPRsm
  17. 17. CIPRsm Photo credit: Mon of the Loin on Flickr
  18. 18. SOCIAL MEDIA AND POLITICS 2012 Tweetminster By Ian Kirby Director, MHPCIPRsm
  19. 19. WHO AM I?Ian KirbyDirector – Mediaian.kirby@mhpc.com@ianakirbyI worked in the Westminster Lobby forover 15 years, and spent 13 of those yearsas Political Editor of the News of theWorld.I now work at MHP at a senior level,advising clients and the company aboutmedia strategy, messaging, campaigningand crisis communications.CIPRsm
  20. 20. MPS & TWITTER? IS IT THIS?CIPRsm
  21. 21. OR THIS?CIPRsm
  22. 22. THE LOBBY: THIS … OR THIS?CIPRsm
  23. 23. POPULAR? Tweeter Followers @frasernelson 38,723 @paulwaugh 35,906 @IainDale 34,690 @TimMontgomerie 30,843 @gabyhinsliff 23,874 @benedictbrogan 22,616 @MirrorJames 15,742 @jameschappers 10,775 @ShippersUnbound 9,980 @MattChorley 5265CIPRsm
  24. 24. TELLY VS THE WEB119,642 239,842 86,241CIPRsm
  25. 25. WHY ARE THEY TWEETING? Questions Breaking news Profile commentary banter with matesCIPRsm
  26. 26. HOW CAN YOU INFLUENCE THEM? Do NOT use corporate Charities and pressure Deliver breaking news, messaging groups will be retweeted quotes, rebuttal, linksCIPRsm
  27. 27. WHEN IT WORKS tweet retweet NewsnightCIPRsm
  28. 28. Thank youCIPRsm
  29. 29. NEXT SOCIAL SUMMER 6 December 2012 2013 Social Media Trends – Neville HobsonCIPRsm

×