89% of charitable organizations are using some form of social media including<br />66 % of respondents in 2007 and 75% in 2008 report they monitor the Internet for buzz, posts, conversations etc. <br />More than 80% of those studied feel that social media is at least “somewhat important” to their future strategy; 45% responded that social media is very important<br />Reference: The University of Massachusetts Dartmouth Center for Marketing Research<br />
So, while all of this transactional giving behavior surrounds us: <br /><ul><li>Is it making us more thoughtful philanthropists?
Are we really giving because we are compelled to support an organization?
Are we stopping to ask whether our couple of dollars will really make a difference? </li></li></ul><li>CLICK<br />STICK<br />
Take Action Escalator…<br />start a movement<br />start an organization<br />start a group/club<br />join a movement<br />volunteer<br />sign a petition<br />donate<br />slactivism: send an e-mail, post a link, discuss, play a game, prosumerism<br />