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Mashable Presentation Final


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Presentation from August 28, Mashable Summer of Social Good Conference. New York, NY

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Mashable Presentation Final

  1. 1. “Feeling Whelmed in a Cause Driven World”<br />Mashable – Summer of Social GoodAugust 28, 2009<br />
  2. 2. We invest in people and ideas that can change the world<br />
  3. 3. I like<br />doing GOOD<br />
  4. 4. If I had to guess… you do too!<br />
  5. 5.
  6. 6. WE<br />blog<br />tweet<br />4<br />Donate<br />Vote<br />Petition<br />GOOD<br />
  7. 7. D<br />GOOD<br />
  8. 8. FOR <br />GOODness<br />SAKE!!!<br />
  9. 9. All competing for two things: <br />Our limited resources<br />Our limited attention spans<br />1.5 Million Nonprofits <br />…in the United States alone<br />
  10. 10. Online Fundraising Remains Strong…<br />Twestival<br />($250K)<br />Global Giving US Challenge ($340K)<br />Causes Birthday Wish <br />($2M in past 6 mos)<br />
  11. 11. SOCIAL <br />MEDIA <br />
  12. 12. SOCIAL <br />CONNECTIONS<br />
  13. 13. 89% of charitable organizations are using some form of social media including<br />66 % of respondents in 2007 and 75% in 2008 report they monitor the Internet for buzz, posts, conversations etc. <br />More than 80% of those studied feel that social media is at least “somewhat important” to their future strategy; 45% responded that social media is very important<br />Reference: The University of Massachusetts Dartmouth Center for Marketing Research<br />
  14. 14. So, while all of this transactional giving behavior surrounds us: <br /><ul><li>Is it making us more thoughtful philanthropists?
  15. 15. Are we really giving because we are compelled to support an organization? 
  16. 16. Are we stopping to ask whether our couple of dollars will really make a difference? </li></li></ul><li>CLICK<br />STICK<br />
  17. 17. Take Action Escalator…<br />start a movement<br />start an organization<br />start a group/club<br />join a movement<br />volunteer<br />sign a petition<br />donate<br />slactivism: send an e-mail, post a link, discuss, play a game, prosumerism<br />
  18. 18. Don’t Settle…<br />