The document outlines a partnership program between TOPP Tactical Intelligence and a consulting firm to promote TOPP's IT services and digital transformation solutions. It describes various partnership plans at different commitment levels that provide sales, marketing and technical support. The plans are designed to help consulting partners effectively market TOPP's products and services to their clients.
1. Overview
We look forward to partnering with you as your IT
service provider and as performance
enhancement business consultants. We are here
to offer you the support you need to bring
innovation and value to your clients guiding them
along the way to their next digital transformation
destination
2019 partnership program
starter kit
5. Let's make this work!
From the consultant
• Proactive promotional
approach
• Dedication & commitment
• Active branding & market
presence
• Optimum customer service &
support to clients
• Quality feedback for product
enhancement opportunities
From TOPP TI
SALES SUPPORT
Joint sales calls, presentations, demos,
training, quick quote tools, competitive
positioning, messaging, and more
MARKETING SUPPORT
Quick-start guide, digital collateral,
market information, newsletter,
webinars, etc.
TECH & PROJECT SUPPORT
• Setup training
• Expert only technical support
• Co-development of customizations &
Integration development assistance
• Remote problem solving consultancy
from Lean Six Sigma experts
Mutual contributions
6. Choosing your plan
Overview
Each partner plan offers diverse
benefits to our resellers. Let’s make
sure that all of our expectations are
agreed from the start
Remember that you can change
partnership plans at any time so feel
free to take it easy at the start and
scale up!
7. Silver Gold Platinum
Spread the word!
Bronze plus ...
You have included TOPP TI links
and information about PRESTO
continuous improvement on your
website and will be making an
active effort to promote our value
proposition with your clients
Silver plus ...
You can offer a proactive and
aggressive marketing support in
the social networks.
Cold calling is no problem and you
plan to be quite proactive in doing
so. You can actively help us identify
where market opportunities exist
and where product enhancements
will bring additional value and
revenues to our companies. In
addition, we will actively search for
and provide you with leads in your
area
Gold plus ...
You are a true product champion
of PRESTO Digital Enterprise and
want to help us find its niche in
your market to grow our
businesses together.
You are willing to publish articles,
blogs and host events to increase
product awareness
Our partner plans
The moment has arrived!
You know the product and you have assessed your capacity to bring it to market
Bronze
Let's take it easy
(at least to start)
You are part of the team and an
official reseller of PRESTO
Continuous Improvement and your
company will be included with our
global Kaizen Alliance team.
We will be glad to give you the
sales, marketing and tech project
support you need when engaging
your clients.
We have agreed the contractual
terms and we will be glad to send
you potential client leads in your
market when we feel it is
appropriate
Let's go to market!
TOPP TI
partnership
Choose your partner plan
8. Together Bronze Silver Gold Platinum
Sales contract & NDA in place Yes Yes Yes Yes
Website presence - Yes Yes Yes
PRESTO user license - - - Yes
Number of hours of training 3 5 10 15
Application fee (in EUR) Waived 150 250 500
From TOPP TI
Support materials Yes Yes Yes Yes
Product demo support with client
Yes Yes Yes When you
need us
From Partner
Number of expected client demos per month 0 0 1 1
Partner returns
1st year sales commissions 20 % 30 % 40 % 40 %
2° & 3° year sales commissions 5 % 15 % 25 % 25 %
% of sales made from referrals 10% 10% 10% 10%
market exclusivity opportunities yes yes
TOPP TI stock award possibilities yes yes
Partner Expectations
9. Expectations Bronze Silver Gold Platinum
Sales contract & NDA in place a a a a
Presence of TOPP TI and PRESTO on your website a a a
Product awareness promotion with your clients a a a
Social media campaigning * a a
Cold call campaigning * a a
Product & brand enhancement * a a
Market research * a a
Marketing material active management * a a
Product champion training manuals a
Blogging and article publication * a
Public and invite-only group webinars * a
Network and development events * a
We can help you with your go-to-market strategy
We would be delighted to brainstorm with you
as to how we can help support your marketing
strategy. We have a rich archive of support
material which you may find helpful if you are
wondering where to start
10. Glossary of terms
Social media campaigning: the number of advertisements launched on LinkedIn, Twitter & Facebook
Product & brand enhancement: the number of product enhancement suggestions made based on
client recommendations
Market research: active research keeping a current listing of potential clients and product competitors &
their market share in your region
Market material active management: Actively ensuring the key marketing and training material needed
to engage clients is kept updated and in the language of your region
Product champion: implies that there the reseller can provide end-to-end sales management including
marketing, product demos, and sales contracting with the end user
Cold call campaigning: the number of potential clients contacted with the request of giving a product
demo
Blogging and article publication: the number of awareness publications made online (e.g. website,
journals, etc.)
Public and invite-only group webinars: the number of product webinars given online to the public and
as invite-only presentations
Network and development events: the number of events hosted to increase product awareness
11. Next steps
Overview
Time to make it official.
Follow your starter checklist to help
you manage expectations and allow
us to give you the support you need
during the launch phase
12. To do You (the reseller) Us (TOPP TI)
1. See the product demo of PRESTO Continuous Improvement
2. Identify prospects amongst your clients *
3. Assess your capability in identifying opportunities in your market *
4. Assess capacity available to dedicate to ongoing marketing
activities *
5. Sign and return the NDA together with market assessment template
completed in steps 2,3 & 4
6. Review market opportunities identified in steps 2, 3 & 4 together with
us and choose the appropriate partner plan
7. Sign sales agreement & join our ‘Kaizen Alliance’
8. Pay user license activation fee
9. Complete product training
10. Create business archive of support material
11. Commence with promotional activities
glad to give you a hand if
necessary
12. Commence with client engagement
glad to give you a hand if
necessary
13. Product demos with clients
glad to give you a hand if
necessary
Checklist
* for steps 2-4 we will supply you with a market assessment template to help you assess
your capabilities that we will review together with you in step 6
13. TOPP Tactical Intelligence, Ltd.
27 Old Gloucester Street, London
WC1N 3AX
+39 351 221 4087
www.toppti.com
info@toppti.com