Marketing enablement, which provides partners with everything they need to build the brand and their business, is the number one thing channel partners want from brands according to a Forrester survey. An effective way to provide marketing enablement is through an automated marketing platform that offers brand-approved programs, co-pay features to streamline reimbursements, human interaction, and closed-loop reporting of results. The document provides five tips for setting up a successful marketing platform: offer the right campaigns and materials, make the platform easy to use, give partners options and flexibility, and provide professional marketing help. Channel partner loyalty is critical for local marketing success and leads to greater brand reach, higher ROI, and successful partner campaigns.

1. How to Win the Fight for Your
Channel Partners' Loyalty
Presented by

2. Here's the deal.

3. Your channel partners' loyalty
is up for auction.

4. Why?

5. They want to work with brands
that help them make money.

6. Channel partners expect a lot from
their brand relationships.

7. Sales support

8. Financial incentives

9. Hassle-free business

10. But what do they want the most?

11. Marketing enablement

12. Marketing enablement
*We'll get to this in a Second.
*

13. In fact...

14. A recent Forrester survey found that
65% of partners say that marketing
enablement is the number one thing
they want from brands.

15. So what is
marketing enablement?

16. It means providing your partners with
everything they need to build your
brand and their business.

17. How do you do that?

18. You could have a marketing portal with
downloadable assets like logos and
pictures.

19. But that wouldn't help partners run
successful marketing campaigns
by themselves.

20. They don’t have the same marketing
expertise that you have.

21. So how do you share your
knowledge with them?

22. Give your partners an automated
marketing platform and service

23. Give your partners an automated
marketing platform and service
with...

24. Brand-approved marketing
programs

25. Co-pay features to eliminate
cumbersome reimbursement processes

26. Human interaction

27. Closed-loop reporting
that clearly shows results

28. Need a tip on how to set up
your platform?

29. We have five.

30. Tip #1:
Offer the right campaigns and
marketing materials.

31. Talk to your partners about which
marketing assets will help them the
most.

32. They'll be more likely to use them.

33. Tip #2:
Make your platform visually
appealing and simple to navigate.

34. The easier it is for partners
to use your platform...

35. ...the more likely they'll be to use
your brand's resources.

36. Tip #3:
Give partners options.

37. Offer partners a variety
of digital and traditional
marketing tactics.

38. Make these tactics eligible
for co-op fund coverage.

39. Partners will then be able to enter
new markets with your brand.

40. Tip #4:
Be flexible.

41. Let partners impact the
details that directly affect
their businesses...

42. ...such as campaign timing.

43. Tip #5:
Give your partners professional
(marketing) help.

44. Have a local marketing consultant
available to support your partners.

45. Let's recap.

46. Offer the right campaigns and marketing materials.
Make your platform visually appealing and easy to
navigate.
Give partners options.
Be flexible.
Give your partners professional (marketing) help.

47. Remember.

48. Channel partner loyalty is critical for
local marketing success.

49. What do you gain from their
loyalty?

50. Greater brand reach

51. Higher channel ROI

52. Successful partner marketing
campaigns

53. Want to learn more about
channel partner loyalty?

54. Want to learn more about
channel partner loyalty?
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