Consumerism refers to the tendency of people to spend excessively on goods and services. It began during the industrialization era as buying power and expectations increased. By 2030, India is projected to become the fifth largest consumer market as household consumption reaches $22 billion. While consumerism provides benefits like economic growth and employment, it also has disadvantages such as increased pollution, crime, and diminished personal relationships as people pursue more material goods.

1. CONSUMERISM
PRESENTED BY,
TONY AUGUSTINE
1527729

2. What is consumerism?
• Action of people who spend a lot of money on goods and
service. It is also explained as the excessive purchase of
goods and services in large amount.
• The tendency to purchase excessive goods was started in the
age of industrialization.
• It depends on the buying power of individuals.
• Expectation of consumers are high because of education.
• If certain products seems essential to customers based on
society .

3. Consumerism 2030
• Competition between corporate's are tool driving
consumerism
• By 2030, India will be 5th largest consumer market
• House hold consumption reaches 22billion USD
• Big opportunity for retail and consumer goods mainly
FMCG.
• Mobile marketing
• Consumer expect faster delivery
• Customization of products
• More demand for brand products
• Protection of consumer rights

4. Advantages
• Helps in brand differentiation
• Employment oppurtunity
• Economy growth
• Oppurtunity and motivation to improve social standing.

5. Disadvantages
• Rise in crime rates
• People became more lavish
• Air and water pollution
• Personnel relationship get affected
• People will never be satisfied
• Reduces efficiency and working power

6. Conclusion