Marketers benefit by understanding how consumers take consumption decisions which enables them to formulate suitable marketing strategies. It becomes even more fascinating to gauge consumer behavior drawing insights from various disciplines like psychology, sociology, anthropology and economics. Know more about Consumer Buyer Behaviour in this slide presentation.
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In this presentation, we will understand what kind of product and services consumer buy, the motive of buying, buying frequency and various other factors. We will also discuss about types of consumers, importance, and growth and consumer scenario in India.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
organization buying process, consumer buying process, changing trends in indian market, changing profile of indian consumer, changing indian consumer, mcom consumer behaviour, pu consumer behaviour,
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In this presentation, we will understand what kind of product and services consumer buy, the motive of buying, buying frequency and various other factors. We will also discuss about types of consumers, importance, and growth and consumer scenario in India.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
organization buying process, consumer buying process, changing trends in indian market, changing profile of indian consumer, changing indian consumer, mcom consumer behaviour, pu consumer behaviour,
FellowBuddy.com is an innovative platform that brings students together to share notes, exam papers, study guides, project reports and presentation for upcoming exams.
We connect Students who have an understanding of course material with Students who need help.
Benefits:-
# Students can catch up on notes they missed because of an absence.
# Underachievers can find peer developed notes that break down lecture and study material in a way that they can understand
# Students can earn better grades, save time and study effectively
Our Vision & Mission – Simplifying Students Life
Our Belief – “The great breakthrough in your life comes when you realize it, that you can learn anything you need to learn; to accomplish any goal that you have set for yourself. This means there are no limits on what you can be, have or do.”
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Definition , nature , scope , applications of cbsaurabhmahajan54
INTRODUCTION: Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
DEFINITION:1. According to Engel, Blackwell, and Mansard:-
‘Consumer behavior is the actions and decision processes of people who purchase goods and services for personal consumption’.
2.According to Louden and Bitta:-
‘Consumer behavior is the decision process and physical activity, which individuals engage in when evaluating, acquiring, using or disposing of goods and services’.
NATURE OF CONSUMER BEHAVIOR :
1.PROCESS:-Consumer behavior is a systematic process relating to buying decisions of the customers. The buying process consists of the following steps:
a.Need identification to buy the product.
b.Information search relating to the product.
c.Listing of alternative brands.
d.Evaluating the alternative (cost-benefit analysis)
e.Purchase decision.
f. Post-purchase evaluation by the marketer.
Consumer Behavior & Marketing Research Nagendra Babu
Books for Reference
Marketing Research – R.Nargundkar
Consumer Behaviour – Schiffman and Kanuk
Marketing Research – Tull, Green and Hawkins
Business Research Methods – Zikmund
Marketing Research – N.K. Malhotra
Marketing Research – Parashuraman, Grewal
Consumer Behaviour – Hoyer Mac Innis
Introduction,
Factors influencing consumer behaviour, Personality, Psychographics, Family, Society, Values of perception, Attitude and life styles,
Different models of consumer behaviour – Economic, Learning, Psychoanalytical, Sociological, Howard Shett, Nicosia, Webster and Wind, Engel, Blackwell and Minard models.
This presentation is related to unit 1 of Consumer behaviour and covers the following points:
1.1Defining Consumer Behavior
1.2Nature, Scope and Application of Consumer Behavior
1.3Application of Consumer Behavior
1.4Why Study Consumer Behavior?
1.5Evolution of Consumer Behavior as a Field Of Study and its relationship with Marketing Behavioral Dimension
1.6 The Interdisciplinary Nature of Consumer Behavior
1.7. De-marketing
"Consumer behaviour may be defined as the behaviour that consumers display in searching for, purchasing, evaluating and disposing of produces, services and ideas which they expect will satisfy their needs."
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India
Consumer Behavior and Marketing ResearchNagendra Babu
Consumer Behavior and Marketing Research
introduction, Factors influencing consumer behaviour, Personality, Psychographics, Family, Society, Values of perception, Attitude and life styles, Different models of consumer behaviour – Economic, Learning, Psychoanalytical, Sociological, Howard Shett, Nicosia, Webster and Wind, Engel, Blackwell and Minard models.
Consumer Behaviour _E-Notes-1 (Introduction,Significance,Ethical Marketing,Co...Venkat. P
Introduction and overview to study of Consumer Behaviour – Definition of Consumer Behaviour – Significance – Development of the concept & The discipline of Consumer Behaviour – Marketing impact on Consumers – Marketing ethics and Social Responsibility – Understanding consumer and Market Segments.
Definition , nature , scope , applications of cbsaurabhmahajan54
INTRODUCTION: Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
DEFINITION:1. According to Engel, Blackwell, and Mansard:-
‘Consumer behavior is the actions and decision processes of people who purchase goods and services for personal consumption’.
2.According to Louden and Bitta:-
‘Consumer behavior is the decision process and physical activity, which individuals engage in when evaluating, acquiring, using or disposing of goods and services’.
NATURE OF CONSUMER BEHAVIOR :
1.PROCESS:-Consumer behavior is a systematic process relating to buying decisions of the customers. The buying process consists of the following steps:
a.Need identification to buy the product.
b.Information search relating to the product.
c.Listing of alternative brands.
d.Evaluating the alternative (cost-benefit analysis)
e.Purchase decision.
f. Post-purchase evaluation by the marketer.
Consumer Behavior & Marketing Research Nagendra Babu
Books for Reference
Marketing Research – R.Nargundkar
Consumer Behaviour – Schiffman and Kanuk
Marketing Research – Tull, Green and Hawkins
Business Research Methods – Zikmund
Marketing Research – N.K. Malhotra
Marketing Research – Parashuraman, Grewal
Consumer Behaviour – Hoyer Mac Innis
Introduction,
Factors influencing consumer behaviour, Personality, Psychographics, Family, Society, Values of perception, Attitude and life styles,
Different models of consumer behaviour – Economic, Learning, Psychoanalytical, Sociological, Howard Shett, Nicosia, Webster and Wind, Engel, Blackwell and Minard models.
This presentation is related to unit 1 of Consumer behaviour and covers the following points:
1.1Defining Consumer Behavior
1.2Nature, Scope and Application of Consumer Behavior
1.3Application of Consumer Behavior
1.4Why Study Consumer Behavior?
1.5Evolution of Consumer Behavior as a Field Of Study and its relationship with Marketing Behavioral Dimension
1.6 The Interdisciplinary Nature of Consumer Behavior
1.7. De-marketing
"Consumer behaviour may be defined as the behaviour that consumers display in searching for, purchasing, evaluating and disposing of produces, services and ideas which they expect will satisfy their needs."
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India
Consumer Behavior and Marketing ResearchNagendra Babu
Consumer Behavior and Marketing Research
introduction, Factors influencing consumer behaviour, Personality, Psychographics, Family, Society, Values of perception, Attitude and life styles, Different models of consumer behaviour – Economic, Learning, Psychoanalytical, Sociological, Howard Shett, Nicosia, Webster and Wind, Engel, Blackwell and Minard models.
Consumer Behaviour _E-Notes-1 (Introduction,Significance,Ethical Marketing,Co...Venkat. P
Introduction and overview to study of Consumer Behaviour – Definition of Consumer Behaviour – Significance – Development of the concept & The discipline of Consumer Behaviour – Marketing impact on Consumers – Marketing ethics and Social Responsibility – Understanding consumer and Market Segments.
Consumer Behaviour Part1: The Consumer in ContextSebastiano Mereu
Preparation for the Consumer Behaviour exam at Edinburgh Business School. Content extracted from the ‘Consumer Behaviour’ text book by David A. Statt. All pictures used for educational purposes only. No copyright infringement intended.
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In today's increasingly competitive business environment, organizations are engaged in a rat race to retain customers, build up clientele and simultaneously ensure steady growth. Unfortunately, they often get caught in a web of issues which may not be easily controlled and affect performance. Here comes the play of Financial Accounting. Professional accountants have a vital role in commercial success by using their valuable knowledge to provide their organizations/clients a competitive advantage and an accurate picture of their financial position and performance.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
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https://seribangash.com/article-of-association-is-legal-doc-of-company/
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www.seribangash.com
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Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
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https://seribangash.com/difference-public-and-private-company-law/
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Consumer Buyer Behaviour: Nature and scope of consumer behavior
1. 1 1
NATURE AND SCOPE OF CONSUMER BEHAVIOUR
QUESTIONS THAT REFLECT THE CONSUMER BEHAVIOUR
WHAT PRODUCTS AND SERVICES CONSUMER BUY ?
WHAT MAKES THEM BUY THEM ?
WHEN THESE ARE BOUGHT ?
FROM WHERE ?
WHAT IS THE FREQUENCY OF BUYING ?
HOW OFTEN THEY ARE USED ?
2. 1 2
THERE ARE DIFFERENT TYPES OF
ORGANISATIONAL CONSUMERS.
1. BUSINESS ORGANISATION.
2. GOVT. AND INSTRUMENTS OF GOVT.
3. INSTITUTIONS.
3. 1 2
ORGANISATIONAL CONSUMERS
BUY PRODUCTS
TO RUN
THEIR ORGANISATIONS.
4. 1 2
A PURCHASER OR BUYER IS NOT NECESSARILY A USER
HENCE :
A MARKETER HAS TO DIRECT
HIS PROMOTIONAL EFFORTS
EITHER TO
THE BUYER
THE USER
THE INFLUENCER
5. 1 2
IMPORTANCE OF CONSUMER BEHAVIOUR
UNDERSTANDING OF ALL NUANCES OF
CONSUMER BEHAVIOUR
IS
INTERPRETIVISM / EXPERIENTIALISM
6. 1 3
PRIME CONCERN OF MARKETING CONCEPT
AND
FORMULATION OF MARKETING STRATEGIES IS
CONSUMER BUYING BEHAVIOUR
BECAUSE :
1. CONSUMERS ARE EXTREMELY COMPLEX
INDIVIDUALS.
2. EACH CONSUMER SEGMENT HAS UNIQUE
NEEDS.
7. 1 3
CONSUMER BEHAVIOUR
THOUGH QUITE USEFUL IN
FORMULATION OF STRATEGIES
(WHICH COULD BE EXPLOITED BY THE MARKETERS)
BUT
IS OPEN TO CRITISM SINCE IT EXPOSES
VULNERABILITIES OF THE CONSUMERS
8. 1 3
THE MARKETING PRACTICES FOLLOWED BY
REPUTED MARKETER WITH RESPECT TO
PRODUCTS , PRICES, PROMOTION, AND DESIGN
WITH JUST
ONE AIM IN MIND
PROFIT MAXIMIZATION
9. 1 3
ETHICAL CONSIDERATION
ETHICS IS NOT TO BE PRACTICED ONLY
BY THE MARKETERS
CONSUMER MUST
ALSO BEHAVE
ETHICALLY
10. 1 5
GROWTH OF CONSUMER BEHAVIOUR
CONSUMER RESEARCH SHOULD BE RELATED
TO THE PROBLEMS THAT ARE RELEVANT FOR
THE MANAGERS
AND
BUSINESS EXECUTIVES
SHOULD ALSO LEARN TO VALUE
THE RESEARCH FINDINGS
AND USE THEM
IN THEIR DECISION MAKING PROCESS
11. 1 6
CONSUMER SCENE IN INDIA
CORE VALUES OF INDIAN CONSUMERS:
1. FAMILY ORIENTATION
2. VALUE SEEKING
3. PROGRESS ORIENTATION
4. CLASS CONSCIOUSNESS
12. 1 6
COMPARISION BETWEEN TWO GENERATIONS IN
INDIA
PREVIOUS GENERATION TODAY’S GENERATION
• SECURITY • CONFIDENCE
• IDEALISM • PRACTICALITY
• RISK AVOIDANCE • RISK TAKING
• SAVING ORIENTED • INVESTMENT ORIENTED
• JOB SECURITY • JOB SATISFACTION
• POSTPONMENT OF • INSTANT GRATIFICATION
GRATIFICATION
• CONSIDERED DECISION • IMPULSIVE
MADHUKAR SABANVIS
13. 1 7
CONSUMER SCENE IN INDIA
CONSUMER IS
MORE DEMANDING,EXPERIMENTATIVE
AND IS OPEN TO
NEW PRODUCTS AND IDEAS
VALUE IS NOT JUST PRICE
FOR HIM BUT
PRICE - QUALITY COMBINATION
PROMOTION RATIONAL &
EMPHASIS EMOTIONAL APPEAL
14. 1 7
FORCES THAT DRIVE CHANGES IN
CONSUMER BEHAVIOUR
1. ENVIRONMENTAL CHANGES
a) RISING PERSONAL DISPOSABLE INCOME
b) FACILITIES TO FINANCE PURCHASES
c) RISING RURAL WEALTH
2. SOCIAL AND CULTURAL FACTORS
a) GLOBALISATION
b) NUCLEAR FAMILIES
c) URBANISATION
d) DUAL INCOME HOUSEHOLDS
3. BETTER VARIETY OF PRODUCTS
4. MEDIA
15. 1 7
MEDIA
BOOM
ECONOMIC CONSUMER SOCIO
PROSPERITY CULTURAL
BEHAVIOUR
CORPORATE ACTIVITY PRODUCTS
AND PROMOTION
FACTORS AFFECTING CHANGE IN CONSUMER BEHAVIOUR