Consumerism refers to organized efforts by individuals, groups, and governments to protect consumer rights and promote fair business practices. It aims to address consumer dissatisfaction with companies through remedial actions. Consumerism emerged in the late 19th century and grew with industrialization in the early 20th century. It challenges assumptions that businesses understand consumer needs and provide accurate information about products. Consumerism covers reducing consumer discontent, protecting consumers in exchange relationships, and addressing environmental issues affecting quality of life. However, overconsumption can lead to problems like misuse of resources and increased waste and disparities. Different countries experience overpopulation or overconsumption issues depending on their population size and level of development.

2. MEANING
Organized-efforts by individual, groups, and governments to help protect
consumers from policies and practices that infringe consumer rights to
fair business practices.
Doctrine that ever increasing consumption of goods and services forms the
basis of a sound of economy.
Continual expansion of one’ s wants and needs for goods and services.
Consumerism defined as a social force designed to protect consumer
interests in the market place by organizing consumer pressure on business
.

3. History and growth of consumerism
• Its most modern evaluation emerged to the forefront of European and early American
society as early as 1850,but really began to intensify in the early 1900s during the
second industrial revolution
• During this time the boom of industrialization had a huge influence on how people
spent their money in America
• In 1920 great depression slow down the rate of consumerism
• It quickly rebounded by the close of 2nd WORLD WAR
• Consumerism stagnated with globalization
•

4. According to peter f druker consumerism challenges four
important premises of the marketing concept
• It is assumed that consumer know their needs
• It is assumed that business really care about those needs and knows exactly how to
find about them
• It is assumed that business does provide useful information that precisely products to
needs
• It is presumed that product and services really fulfill customer expectation as well as
business promises

5. Consumerism covers the following areas of
consumer dissatisfaction and remedial efforts
• Removal or reduction of discontent and dissatisfaction generated in the exchange
relationships between buyers and sellers in the market.
• Consumerism has interest in protecting consumers from any organization with which there
is an exchange relationship.
• Modern consumerism also takes keen interests in environmental matters affecting the
quality of life.

6. Disadvantage of consumerism
• Misuse of land and resources
• Exporting pollution and from rich countries to poor countries
• Due to overconsumption cycle of waste, disparities and poverty
will appear

7. Two types of condition of population and consumerism
• Overpopulation of people
Overpopulation of people results in having more people then available supplies
of water, food and other important resources in the area. It will lead to
degradation of limited resources. This mainly occur in less developed country
and developing country
OVERCONSUMPTION POPULATION
This problem occur in more developed countries where population size is
smaller and resources are plenty the consumerism varies fro country to country.
USA is known for maximum consumerism the population of in india is nearly
3-5 time more then USA that will cause under consumption