Media types in affiliate marketing

1. P4R Media Types

2. Banner Graphic image used on websites
to advertise a product or service.

3. Text ad
Advertisement
using promotional
text with
hyperlinks.

4. Linkout
Method for sending traffic using
single hyperlinks.

5. Contextual
Banners and links are placed on webpages
that have a contextual relationship to the
product or service being promoted.

6. PPC
Pay Per Click
model of
advertising that
will display an
advertisement in
Search Engine
when a keyword
query matches an
advertiser’s
keyword list.

7. Display Network
Pay Per Click
model of
advertising that
will display an
advertisement
when a content
site displays in
relevant target
market.

8. Brand Bidding
Practice to use
the brand or
product name as
a keyword of a
particular
merchant to send
traffic directly to
advertiser site
from the search
engine.

9. Adware
Method of advertising where its
functions are integrated into software.

10. Co-Reg
Co-registration is a method of lead generation where
advertisers promote their product or service as part
of an other website’s registration process or third
party questionnaire.

11. Social Media
Advertising through fan pages, groups
and personal posts in the live feed of a
specific Social Media tool.

12. Social Media PPC
Targeted
advertising by
using built in
advertising
module in
Social Media
platform.

13. Incentivized
Bonuses with advertiser’s offers that
motivate or encourage potential clients to
finalize the desirable action.

14. Network Promoting through advertising
networks.

15. Mobile Advertising through mobile applications
or with the help of sms.

16. Upsell
Feature that allows vendors to offer additional
products to customers after an initial purchase
was made.

17. Offline
Using non-internet channels like
magazines, TV, Radio and others for
driving traffic to online offer.

18. Email Campaign
Promotional email
message sent out
to opt-in email
lists.

19. Email Newsletter
Promoting merchant
product or service as a part
of email communication.

20. Product Data Feed
Product data feed is a file made up of a list of Advertiser products which use
groupings of attributes, such as product name, price, product purchase page URL,
product image URL, description, category etc, that define each one of the products
in a unique way. With product data feeds Affiliates can more easily generate
custom content such as shopping comparison websites and tailor rich product
information into higher-converting consumer-facing content.

21. Pop-Under
With pop-under advertisement, a new browser window
is opened under the active window. Pop-unders do not
interrupt the user immediately and are not seen until
the covering window is closed.