Engaging customers on a variety channels has become critical for not only retention marketing – staying top of mind or for repeat purchase -- but equally important for brand marketing. How you engage customers says more about a brand than a logo. Customer engagement is an expression of brand: What your brand means to customers and why it is sustainable. Mobile apps for consumer engagement present you with a scalable proposition that not only helps you to engage your customer more effectively, but also brings on the table multiple ways that you could interact with customer not just for making that purchase decision - but also for brand marketing.

1. Mobile App Engagement means building
relationship with your customers.

2. Engaging customers on a variety channels has
become critical for not only retention marketing but
equally important for brand marketing.
Mobile is intimate, scales for audiences of any size, and
provides a platform for content, offers and discounts.
The key is to deliver value for the customer via the
mobile app.

3. Engage them consistently the moment they install
the app.
start thinking about engagement before launch
make the most of your first wave of customers
invest in long-term relationships

4. Understand your consumers
Segment them into groups depending upon multiple
criteria like demographics, potential, location etc
Track the lifecycle from suspect to consumer

5. Make the mobile experience immediately relevant
and tailor campaigns by Leverage consumer’s
location data.

6. > Push Notifications , SMS
Consumer engagement can increase by 40-80% by
deploying push notifications to push content
intelligently

7. > In App Messages
In App messages enable the app to generate
consumer interest and thereby ensure a better
consumer engagement

8. > Coupons
Dynamic promotion schemes can be deployed by
using Coupons based on QR codes, resulting in
higher consumer interaction.

9. > Loyalty Programs
App based loyalty programs enable consumer to
interact effectively and at the same time help
companies to do cross-brand messaging & offers
and thereby increase the stickiness.

10. > Customer Experience
customer service and support - provide easy
access to product details, location, and availability.
Also provide direct access to customer service with
click to call, email, and case logging.

11. SOCIAL Integration
Integration with Social Networks increases the
velocity with which app can go viral

12. Dynamic Content Delivery
Using the platform to generate and deliver content
to the app dynamically keeps the consumer interest
alive

13. Key Take-aways
Efficiently leapfrog the declining, more expensive influence of mainstream media
Enable consumers to talk to the brand, instead having the brand talk to the consumer.
Increase customer engagement, as well as advocacy and purchase intent.
Leverage the depth and sophistication of the app for even deeper customer engagement by using feedback loops, surveys ,and
online chat to encourage product ideas.
Let retailers use location-based services to provide special offers, vouchers, product descriptions, and consumer review at point-of-
sale.
Enrich customers’ experience by improving the actual “moment of purchase”.
Enhance customers’ experience to improve user interaction, provide more product information, leverage brand support, and offer
post-purchase information.

14. Contact Us
India North America
Mobien Technologies Private Limited
5th Floor, Manikchand Mantri Galleria,
CTS # 996, Near Deep Bunglow Chowk,
Model Colony, Pune 411 016. India
Mobien Inc.
708 ~ 3590 Kaneff Crescent,
Mississauga,ON L5A 3X3, Canada
Thailand Malaysia Philippines
oneSystem Inc.
968, Sukumvit,
101/1 Sukumvit Road,
Bangkok – 10260 Thailand.
LTT Global Communication Sdn Bhd
14 First Floor Jalan SS3/33, 47300
Petaling Jaya, Selangor DE, Malaysia
Virtual Tech Inc
169 Eastgate Center, Edsa Mandaluyong
City, Metro Manila 1600, Philippines.
Visit us on the web at http://www.mobientech.com
Write us on info@mobientech.com for more information.