GROUP 8 NAME ROLL NUMBERVivek Arthamwar 65 Rohit Bhasy 75Meghana Karkera 87 Faruque Khatib 89 Divesh Shelte 108 Pooja Singh 113
PEOPLE ARE INFLUENCED BY INTERNET Pingdom (Survey Co.)have generated a list of mind-blowing internet numbers for 2010. Email 294 billion – Average number of email messages per day. 1.88 billion – The number of email users worldwide. 262 billion – The number of spam emails per day (assuming 89% are spam). 25% – Share of email accounts that are corporate.
WEBSITES255 million – The number of websites as of December 2010.21.4 million – Added websites in 2010. INTERNET USERS1.97 billion – Internet users worldwide (June 2010).825.1 million – Internet users in Asia.475.1 million – Internet users in Europe.266.2 million – Internet users in North America.110.9 million – Internet users in Africa.63.2 million – Internet users in the Middle East.21.3 million – Internet users in Oceania / Australia.
SOCIAL MEDIA152 million – The number of blogs on the Internet (as tracked by BlogPulse).25 billion – Number of sent tweets on Twitter in 2010100 million – New accounts added on Twitter in 2010175 million – People on Twitter as of September 2010600 million – People on Facebook at the end of 2010.250 million – New people on Facebook in 2010.20 million – The number of Facebook apps installed each day. VIDEOS2 billion – The number of videos watched per day on YouTube.35 – Hours of video uploaded to YouTube every minute.84% – Share of Internet users that view videos online (USA).20 million – Videos uploaded to Facebook per month.
INTRODUCTION Internet marketing has transformed the way you can do business. The Internet has changed how we think, how we act and how we shop. Your customers are using search engines, social media and mobile devices to find the products and services they need.
TYPES OF INTERNET MARKETING Search engine optimization: Search engine marketing: Viral marketing: Display advertising Email marketing: Blog marketing: Pay per click: Mobile advertising:
SEARCH ENGINE OPTIMIZATION (SEO)a) It is the process of improving the visibility of a website or a web page in search engines.b) High ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engines users.c) SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines
SEARCH ENGINE MARKETINGa) Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.b) Paid inclusion involves a search engine company charging fees for the inclusion of a website in their results pages. Also known as sponsored listings, paid inclusion products are provided by most search engine companies, the most notable being Google.
VIRAL MARKETINGViral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre- existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses .Viral marketing may take the form of :a) video clips,b) interactive Flash games,c) advergames,d) eBooks,e) software,f) images,g) text messages.
PAY PER CLICK:a) Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.b) Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements are shown on web sites or search engine results with related content that have agreed to show ads.
DISPLAY ADVERTISING:a) Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. . Posters, fliers, transit cards, tents, scale models are examples of display advertising. EMAIL MARKETING:a) Email marketing is directly marketing a commercial message to a group of people using electronic mail email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.b) It usually involves using email to send ads, request business, or solicit sales or donations, and any email communication that is meant to build loyalty, trust or brand awareness.
BLOG MARKETING: Blog marketing is the term used to describe internet marketing via web blogs. These blogs differ from corporate websites because they feature daily or weekly posts, often around a single topic. Typically, corporations use blogs to create a dialog with customers and explain features of their products and services.
MOBILE ADVERTISING:a) Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.a) All devices available today are capable of receiving SMS), make it ideal for time- and location-sensitive advertising, such as customer loyalty offers (ex. shopping centers, large brand stores), SMS promotions of events, etc. To leverage this strength of SMS advertising, timely and reliable delivery of messages is paramount, which is guaranteed by some SMS gateway providers
ADVANTAGESa) Internet marketing is inexpensive when examining the ratio of cost to the reach of the target audience.b) Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and to purchase products and services conveniently.c) Increase profile against your competitorsd) Drive traffic to your sitee) Brand visibility online
DISADVANTAGES Internet marketing requires a great deal of effort and hard work. Also there are too many techniques to learn. People tend to be cautious because of the too many scams in the internet. There is a lot of competition for your product already out there. By the time your visitor finds you, they have already been clicking many links. Unless they can find what they are looking for quickly, they are gone.
CONCLUSION To maximize your business, you must have an innovative Internet marketing strategy. Hence, we can say that iMarketing is essential nowadays.