Кейс

1.  TO INCREASE REGISTRATIONS IN
AORI.RU - CONTEXT BID
MANAGER AND OPTIMIZE SYSTEM
 TO PROVIDE HIGH CONVERSION
TRAFFIC AND ATTRACT NEW
CLIENTS WHO WILL BE ACTIVE
USERS OF AORI.RU

2. Main challenge is to
catch audience who
worked with search ads
systems and doesn’t
use optimization
systems or use
competitive services

3. To solve the task we
decided to use a new
product from Google that
will accurately identify
audience interested in our
system

4. Target on keywords with competitors brands
Target on competitors @mail domains @elama.ru @seopult.ru @k50.ru
and other
Target on search ads system helpdesk @google.com,
@yandex-team.ru, @support.facebook.com, @corp.vk.com, @corp.mail.ru

5. SUCCESS STORY
↓34%cost per active user
who has been using system in 3 months more than 10
times
+9,4%MoM number of registrations
CTR=2,7%