Why blogging still_matters


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  • Fitting that this learn camp begins with blogging it’s one of the earliest web 2.0 activities
    Blogging has evolved with advancing tools, platforms and mobile technology and of course mobile behaviors
  • How do I manipulate Google?
    Wordpress? Blogger? Pistachio?
    How do I make money doing this?
    Maybe I can just write for or as someone else?
    How to hook ‘em!

  • It’s not my focus or actually expertise or actually my care.
    I’m really not that tech savvy and blogging is definitely one of those things where technology is secondary in my opinion
    The parchment paper slide template is symbolic - Blogs, from “Weblog” implies the technology is key, and in some respects it is but in essence this is still just about writing, communicating, connecting.
  • What do you want to learn today?
    What drew you to this topic??

    The title of this webinar doesn’t follow the typical pattern of “How To” or “Why you must” or pick your practical webinar format.

    Please let me know in the comments section
  • So – Is blogging dead? Dying?

    Take a look at this quote.
    In chat do you agree yes or no?
  • Things have clearly changed. In the hay day of blogging most were locked down to Desktop then Laptop computers

    Gigaom (Giga Ohm) research article by Stowe Boyd – people are moving to smaller sets vs. scenes
    Article speaks of mobile behavior and trust and work group vs. enterprise-wide interaction
    But there are parallels


    Twitter – a thought, a question, a link, a comment
    Blog – a commentary, a solution, a deeper opinion
  • 450 Million English Language Blogs – a new one started every half second
    1.415 Blogs for every single person in the US
  • This is said so much about social technology its cliché. But it can never be more true than it is with blogging. It is about writing, communicating and connecting. Cave paintings were never about the wall. They were about public display, they were about discussion and revision
  • So I conducted a survey across Twitter and G+ channels to gather insights among learning professionals about blogging
  • So I conducted a survey across Twitter and G+ channels to gather insights among learning professionals about blogging
  • Different than “Bloggers” the learning professional blogging can elevate the profession and their own practice.

    As practitioners and experts informal/social connection on a global scale is what is needed most to learn and advance our craft
  • Why did I start?

    I wanted to get smarter.
    I knew smarter came through others not through courses and classes.
    Novices need formal. Practitioners need informal
    I was isolated. Not many near me thinking about Social Learning/ Informal Learning
    Needed to find others
    Validate and correct thinking
  • Where did I start?

    Easy platform, easy to post, edit, clean interface. Focus more on writing than layout and colors, etc.
    Began when I was Ed coordinator at Quad Graphics in Saratoga Springs. A job I held for 4 months!

    Informal/ Social learning
  • What do I get out of it?

    Wife asks…colleagues ask

    Personal and profession

    Opportunity, motivation, connections,
  • Years ago my wife met a career counselor who shared an acronym I’ve draw upon a lot as it crosses over many areas really.

    CARB – Challenge, Action, Results, Benefit

    The counselor was seeking CARB stories to share with potential employers when on a job interview.

    I saw it as an easy formula to share what it is we do as LPs

    The hardest distinction was the difference between Results and benefits. Benefits imply something greater to the organization.
  • Tell back story and why blog it
  • Cool honor
    I came in 50th – thank you very much
    Had some algorithm behind it rather just a favs list

    I’m a horrible writer. But what I lack in style I make up in honesty and passion I think
    In addition to sharing broad concepts in social learning, approaches and insights about enterprise social networks, and changes in L&D. I’m really good at run on sentences and word usage errors.

    Maybe a little more time editing will move me to #49!
  • So why do this? Why put “yourself out there” what’s the risk and reward?

  • Learning – experience, practice. Conversation, reflection

    It’s the bottom right I fear we don’t put enough time or emphasis on. We learn in our jobs, through our practice and we can use social media like Twitter for conversation

    But when do process and make sense of it all. Blogging is a big part of PKM
  • Brilliant… but wait! Why not a private journal or diary even online to support images, links, etc?
  • just how transformative blogging has been in my life.
    How much more aware I am of my thoughts and feelings - and of the world around me.
    Once you have a blog you notice more, you start to think “I might write about this on my blog” "What do I want to say?” “What will people’s reaction be?”.

    Over time you get better at noticing and the better at noticing you get the more noticed you get!
    You end up in the wonderful collective web of “Oooh that’s interesting” which I now wouldn’t ever want to be without.
  • 21st Century Resume
    It’s not what you’ve done, but what you’re doing, what you’re thinking
    LinkedIn.. About.me … etc still present you concisely but you are complex!
  • Blogging is the personal made public and it adds a layer of stress that a journal or diary cannot

    Heat and pressure make diamonds from coal

    Passion and Public

    Saying something anonymously vs. owning it
    We can walk away or disconnect from the idea much easier when we are unknown

    And We learn when we teach back
  • What makes you angry? What inspires you? What do you find mind blowing, What do you find admirable? What tools do you use? What was that conference like? That webinar? THIS webinar? What did you learn today? This week?
  • Anyone know the scene? Used in which TV show?? 90’s?

    Seinfeld was essentially a show about nothing
    It worked because it was an observation of life
    I run into so many learning professionals doing so many cool things and nobody knows!
  • Think Twitter not Facebook
    This is not the bard
    Size doesn’t matter but think chunks – people are more mobile than ever
    I still do most of my “work” on an iphone
  • Blogging is personal. It’s a presentation. Its informal, casual to a fault
    Be human, its OK to error – the crowd corrects

  • Today’s critics and trolls exist
    Engaging them is feeding them
    know the difference
    Remember when you were a kid in a musical or play or dance group. You may not have performed as well as you liked, but so many others don’t even try.
    Compare yourself to know one.
  • Is it worth reading?
    Who are you writing for?
    Share with a few directly – get feedback
    Use other channels
    Expect attention ebb and flow
    We get better at writing by writing
  • Think Facebook not Twitter

    Sure you can lockdown your tweets by making them private.. But Facebook has always been about the group, the friends
  • OH by Mark Ohlert
    Little ideas
    Break up larger posts

    “Not that the story need be long, but it will take a long while to make it short.”
    — Henry David Thoreau, writer and philosopher.

    Remember your audience is global. Be conscious of jargon, Western terms, places, etc
    Outboard your mind. There is no magic number for how frequent but if you think with with sharing public first, making connections, growing… the rest follows
  • Use technical Performance support!

    Mobile 1st – most ideas, influences, serendipity about work seems to happen outside of work
    I’m in line at the grocery store, waiting for lunch to arrive, walking the dog…
    Evernote - text
    Say-n-go - voice
  • Use Human Performance Support

    Others are out there.
    CNY Bloggers Group feeds off each other, inspires, criticizes in a safe place
  • Take it inside
    Social tools like blogging is a great vehicle to enhance/improve formal learning
  • Aspen Dental effort

    New hires 10 week program (70/30)
    Casually introduced – part of the program
    Trainers, supported and encouraged field blogs (journals)
  • Show Your Work

    Blogging as a formative evaluation
    Blogging as peer-support
    Trainers got a sense of what was sticking, what needed tweaking/ reinforcing
    Trainers could adjust instruction before cohort returned
    Blogs and comments kept cohort “together” when they were apart. Helped with morale.
  • The bloggers I follow.

    “When people join groups where change seems possible, the potential for that change to occur becomes more real.” – The Power of Habit

    The blogs I follow inspire and point me to the practical.

    In the chat window, who are some of yours?

  • In my mind it’s the best, most powerful post because it summarized where I’m at and want to be

    This post really cemented what I believe and what I do and my thoughts about the place of traditional L&D in an organization.

    It did not garner much attention as in reads or comments. Maybe its been said before. Maybe it makes no sense…

    But it was mine and it has left a huge mark on my direction and serves to support me when I am in doubt
  • I have 58 drafts. Never seen the light of day.
    As I write my thoughts . My thoughts can change. Sometime the intent and direction shift and in the end I find my initial idea was wrong.
    I could see this as a failure. A waste of time… but Aren’t I better for having begun?
  • This sums up my advice. It’s the best way to start and the best way to stay

  • Why blogging still_matters

    1. 1. Why Blogging Matters
    2. 2. In this session SEO tips and tricks The best blogging platforms Should I monetize? Guest and/or Ghost Blogging How to write for more readers
    3. 3. Kidding!
    4. 4. So… what do you want to learn today?
    5. 5. Blogging is Dead… "We are moving to collections and curations, to mobile content, and to different authoring tools. Think for a moment about the incredible popularity of Tumblr, or of Pinterest. I believe they are early iterations of the content revolution." - Francine Hardaway, Fast Company
    6. 6. High HighLow Frequency Volume Blog Micro-blog
    7. 7. 1.415
    8. 8. It’s not about the technology.
    9. 9. Do you blog?
    10. 10. Why do you blog?
    11. 11. Blogging and the Learning Professional
    12. 12. Challenge Action Result Benefit The real to the virtual to the real
    13. 13. #WOL
    14. 14. Why write?
    15. 15. experience practice conversation reflection
    16. 16. Why did you or do you blog? “To clarify my thinking… how am I to know what I think if I don’t see it?”
    17. 17. “writing ourselves into existence.” - Dave Weinberger
    18. 18. What to write?
    19. 19. Tom’s Restaurant on 2880 Broadway, New York by Christophe Gevrey CC BY-SA 3.0
    20. 20. How do you perceive bloggers?
    21. 21. "Bloggers are free – nay, encouraged – to write in the first person. It gives you, the reader, a sense that I’m talking straight to you. Like we’re buddies.” Mari Kane, Blog Site Studio
    22. 22. What if nobody likes it?
    23. 23. What makes a blog one you will revisit?
    24. 24. Getting Started
    25. 25. Strategy Start Think Move
    26. 26. Notes
    27. 27. Blogging in the Org
    28. 28. Show Your Work!
    29. 29. My World
    30. 30. Harold Jarche Life in Perpetual Beta Jane Hart Center for Learning & Performance Technology Charles Jennings The 70:20:10 FORUM Jay Cross The Working Smarter Field Book Euan Semple Organizations Don’t Tweet People Do Jon Husband Wirearchy You?
    31. 31. My favorite is not a public favorite
    32. 32. Better for Having Begun
    33. 33. Write about now, right about now!