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You may not realize it, but as learning professionals, we have a lot of things in common with marketers. Possibly the biggest is our common challenge of how to get people’s attention and help them think and act in new ways.
So, what can we learn from marketing teams? As it turns out, a lot. In today’s hyper-distracted world, we must first engage our audience if we have any hope of informing them. Savvy marketers understand how to use the latest technologies and tap into the psychology of emotions.
- Learn 3 top techniques that marketers have been successfully using for years to capture attention and move people to take action. And you’d be crazy not to do the same.