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3 Things You'd Be Crazy Not to Steal from Marketing

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You may not realize it, but as learning professionals, we have a lot of things in common with marketers. Possibly the biggest is our common challenge of how to get people’s attention and help them think and act in new ways.

So, what can we learn from marketing teams? As it turns out, a lot. In today’s hyper-distracted world, we must first engage our audience if we have any hope of informing them. Savvy marketers understand how to use the latest technologies and tap into the psychology of emotions.



- Learn 3 top techniques that marketers have been successfully using for years to capture attention and move people to take action. And you’d be crazy not to do the same.

Published in: Business
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3 Things You'd Be Crazy Not to Steal from Marketing

  1. 1. MIKE -TAYLOR .ORG #CNYATD @tmiket THINGS YOU’D BE CRAZY NOT TO STEAl FROM MARKETING 3
  2. 2. mike-taylor.org #CNYATD @tmiket
  3. 3. #CNYATD @tmiket What would you like to steal from the marketing department? CHAT Question
  4. 4. L&D and Marketing share a common goal #CNYATD @tmiket
  5. 5. How to get people's attention and help them think and act in new ways. #CNYATD @tmiket
  6. 6. Different Approaches DRASTICALLY
  7. 7. How L&D sells hamburgers #CNYATD @tmiket
  8. 8. Why You Should Eat McDonalds Hamburgers: • They taste really good • We make them any way you want • We make them fresh • They are inexpensive • We have free kids toys • We have restaurants in lots of places #CNYATD @tmiket
  9. 9. How marketers sell hamburgers #CNYATD @tmiket
  10. 10. #CNYATD @tmiket
  11. 11. What is the difference? #CNYATD @tmiket
  12. 12. Marketers know about the LIZARD BRAIN YO! #CNYATD @tmiket
  13. 13. CONSCIOUS ______________________________ LOGICAL Humans Have 2 Types of Thinking #CNYATD @tmiket
  14. 14. CONSCIOUS ______________________________ LOGICAL SUBCONSCIOUS _______________________________________ EMOTIONAL Humans Have 2 Types of Thinking #CNYATD @tmiket
  15. 15. #CNYATD @tmiket How much of human behavior is controlled by our ‘’LOGICAL" brain? (0-100%) CHAT Question
  16. 16. #CNYATD @tmiket >95% of our behavior is SUBCONCIOUS http://www.lifetrainings.com/Your-unconscious-mind-is-running-you-life.html
  17. 17. CONSCIOUS ______________________________ LOGICAL Newer Weaker Tires easily Not automatic #CNYATD @tmiket 40 bits of data per second
  18. 18. CONSCIOUS ______________________________ LOGICAL SUBCONSCIOUS _______________________________________ EMOTIONAL 11,000,000 bits of data per second 40 bits of data per second Newer Weaker Tires easily Not automatic Older (Lizard Brain) Most dominant Always on Automatic #CNYATD @tmiketThe User Illusion: Cutting Consciousness Down to Size by Tor Norretranders
  19. 19. How do ya like me now?! #CNYATD @tmiket
  20. 20. Neocortex Higher-order thinking Limbic System Emotions Brain Stem Survival #CNYATD @tmiket
  21. 21. Limbic System Emotions Brain Stem Survival LIZARD BRAIN + #CNYATD @tmiket
  22. 22. SUBCONSCIOUS MIND #CNYATD @tmiket
  23. 23. SUBCONSCIOUS MIND Super computer loaded with a database of programmed behaviors #CNYATD @tmiket
  24. 24. most are acquired by time we are 6 YEARS OLD #CNYATD @tmiket
  25. 25. WHOA! #CNYATD @tmiket
  26. 26. How would you design differently for a 6 year old? #CNYATD @tmiket CHAT Question
  27. 27. Living in this world… #CNYATD @tmiket
  28. 28. …with this brain #CNYATD @tmiket
  29. 29. So what?
  30. 30. WITHOUT INITIAL ATTENTION NOTHING ELSE MATTERS #CNYATD @tmiket
  31. 31. What does the lizard brain notice? #CNYATD @tmiket
  32. 32. Can I eat it? Can I have sex with it? Will it kill me? #CNYATD @tmiket
  33. 33. Benefits? Enjoyable? Consequences? #CNYATD @tmiket
  34. 34. NEWS FLASH!!!! #CNYATD @tmiket
  35. 35. #CNYATD @tmiket Nobody wants to read your sh*t!
  36. 36. Nobody wants to read your sh*t! Don’t take it personally… nobody wants to read anything. #CNYATD @tmiket
  37. 37. #CNYATD @tmiket Why that is & what you can do about it
  38. 38. 1. Streamline your message Focus it and pare it down to its simplest, clearest, easiest-to-understand form. #CNYATD @tmiket
  39. 39. Nobody wants to read your sh*t! Don’t take it personally…nobody wants to read anything. 1. Streamline your message Focus it and pare it down to its simplest, clearest, easiest-to-understand form. 2. Make its expression fun. Or sexy or interesting or scary or mysterious. Make it so compelling a person would have to be crazy NOT to read it. #CNYATD @tmiket
  40. 40. Nobody wants to read your sh*t! Don’t take it personally…nobody wants to read anything. 1. Streamline your message Focus it and pare it down to its simplest, clearest, easiest-to-understand form. 2. Make its expression fun. Or sexy or interesting or scary or mysterious. Make it so compelling a to it. Apply that to everything you do. #CNYATD @tmiket
  41. 41. Nobody wants to read your sh*t! Don’t take it personally…nobody wants to read anything. 1. Streamline your message Focus it and pare it down to its simplest, clearest, easiest-to-understand form. 2. Make its expression fun. Or sexy or interesting or scary or mysterious. Make it so compelling a to it. Apply that to everything you do. 3. Make it Visual! #CNYATD @tmiket
  42. 42. 3 Things Marketers Do Better 1. STREAMLINED 3. VISUAL 2. EMOTIONAL #CNYATD @tmiket
  43. 43. How visuals help
  44. 44. #CNYATD @tmiket information transmitted to the brain is VISUAL 90%
  45. 45. MUCH FASTER THAN TEXT #CNYATD @tmiket OUR BRAINS PROCESS VISUALS Michael Gazzaniga (1992) and Allen Newell (1990), as cited by SAGE Handbook of Political Communication, 2012, via Amazon.
  46. 46. Ready for a quick TEST?
  47. 47. A simple closed shape in Euclidean geometry. It is the set of all points in a plane that are at a given distance from a given point, the center; equivalently it is the curve traced out by a point that moves so that its distance from a given point is constant.
  48. 48. GET IT?
  49. 49. GOT IT!
  50. 50. LOOKS matter! #CNYATD @tmiket
  51. 51. #CNYATD @tmiket CREDIBILITY? http://credibility.stanford.edu/
  52. 52. First impressions… 94% DESIGN RELATED #CNYATD @tmiket
  53. 53. MILLISECONDS #CNYATD @tmiket
  54. 54. SPEED & POWER OF OUR SUBSCONCIOUS
  55. 55. How visuals help
  56. 56. WHAT’S YOUR STORY? #CNYATD @tmiket
  57. 57. Subaru makes safe cars #CNYATD @tmiket
  58. 58. #CNYATD @tmiket
  59. 59. REMEMBER: OUR LOGICAL MIND IS NOT IN CONTROL OF OUR ACTIONS #CNYATD @tmiket
  60. 60. Now let’s try a story… #CNYATD @tmiket
  61. 61. VIDEO #CNYATD @tmiket
  62. 62. PERSONALITY Have some. Its free! #CNYATD @tmiket
  63. 63. DOLLAR SHAVE CLUB
  64. 64. #CNYATD @tmiket
  65. 65. Can you think of anything that could benefit from this approach? #CNYATD @tmiket
  66. 66. The Story You Are About To See Is True. Names Have Been Changed To Protect The Innocent
  67. 67. 94 Streamlined Emotional visual
  68. 68. A B #CNYATD @tmiket
  69. 69. But I’m not a graphic designer!
  70. 70. Create amazing visuals. (even if you’re not a designer ) #CNYATD @tmiket
  71. 71. #CNYATD @tmiket
  72. 72. #CNYATD @tmiket
  73. 73. #CNYATD @tmiket canva.com
  74. 74. #CNYATD @tmiket designbold.com
  75. 75. #CNYATD @tmiket spark.adobe.com
  76. 76. #CNYATD @tmiket powtoon.com
  77. 77. #CNYATD @tmiket 3 Things You’d Be Crazy Not to Steal from Marketers 1. STREAMLINED 3. VISUAL 2. EMOTIONAL Speak to the lizard brain!
  78. 78. #CNYATD @tmiket
  79. 79. THANK YOU! Drop your email here and I’ll send you everything. http://gettalk.at/lizard mike-taylor.org @tmiket

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