3 Things You'd Be Crazy Not to Steal from Marketing
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You may not realize it, but as learning professionals, we have a lot of things in common with marketers. Possibly the biggest is our common challenge of how to get people’s attention and help them think and act in new ways. So, what can we learn from marketing teams? As it turns out, a lot. In today’s hyper-distracted world, we must first engage our audience if we have any hope of informing them. Savvy marketers understand how to use the latest technologies and tap into the psychology of emotions. - Learn 3 top techniques that marketers have been successfully using for years to capture attention and move people to take action. And you’d be crazy not to do the same.
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3 Things You'd Be Crazy Not to Steal from Marketing
- 1. MIKE -TAYLOR .ORG #CNYATD @tmiket THINGS YOU’D BE CRAZY NOT TO STEAl FROM MARKETING 3
- 3. #CNYATD @tmiket What would you like to steal from the marketing department? CHAT Question
- 4. L&D and Marketing share a common goal #CNYATD @tmiket
- 5. How to get people's attention and help them think and act in new ways. #CNYATD @tmiket
- 7. How L&D sells hamburgers #CNYATD @tmiket
- 8. Why You Should Eat McDonalds Hamburgers: • They taste really good • We make them any way you want • We make them fresh • They are inexpensive • We have free kids toys • We have restaurants in lots of places #CNYATD @tmiket
- 9. How marketers sell hamburgers #CNYATD @tmiket
- 10. #CNYATD @tmiket
- 11. What is the difference? #CNYATD @tmiket
- 12. Marketers know about the LIZARD BRAIN YO! #CNYATD @tmiket
- 13. CONSCIOUS ______________________________ LOGICAL Humans Have 2 Types of Thinking #CNYATD @tmiket
- 14. CONSCIOUS ______________________________ LOGICAL SUBCONSCIOUS _______________________________________ EMOTIONAL Humans Have 2 Types of Thinking #CNYATD @tmiket
- 15. #CNYATD @tmiket How much of human behavior is controlled by our ‘’LOGICAL" brain? (0-100%) CHAT Question
- 16. #CNYATD @tmiket >95% of our behavior is SUBCONCIOUS http://www.lifetrainings.com/Your-unconscious-mind-is-running-you-life.html
- 17. CONSCIOUS ______________________________ LOGICAL Newer Weaker Tires easily Not automatic #CNYATD @tmiket 40 bits of data per second
- 18. CONSCIOUS ______________________________ LOGICAL SUBCONSCIOUS _______________________________________ EMOTIONAL 11,000,000 bits of data per second 40 bits of data per second Newer Weaker Tires easily Not automatic Older (Lizard Brain) Most dominant Always on Automatic #CNYATD @tmiketThe User Illusion: Cutting Consciousness Down to Size by Tor Norretranders
- 19. How do ya like me now?! #CNYATD @tmiket
- 20. Neocortex Higher-order thinking Limbic System Emotions Brain Stem Survival #CNYATD @tmiket
- 21. Limbic System Emotions Brain Stem Survival LIZARD BRAIN + #CNYATD @tmiket
- 23. SUBCONSCIOUS MIND Super computer loaded with a database of programmed behaviors #CNYATD @tmiket
- 24. most are acquired by time we are 6 YEARS OLD #CNYATD @tmiket
- 26. How would you design differently for a 6 year old? #CNYATD @tmiket CHAT Question
- 27. Living in this world… #CNYATD @tmiket
- 28. …with this brain #CNYATD @tmiket
- 29. So what?
- 30. WITHOUT INITIAL ATTENTION NOTHING ELSE MATTERS #CNYATD @tmiket
- 31. What does the lizard brain notice? #CNYATD @tmiket
- 32. Can I eat it? Can I have sex with it? Will it kill me? #CNYATD @tmiket
- 35. #CNYATD @tmiket Nobody wants to read your sh*t!
- 36. Nobody wants to read your sh*t! Don’t take it personally… nobody wants to read anything. #CNYATD @tmiket
- 37. #CNYATD @tmiket Why that is & what you can do about it
- 38. 1. Streamline your message Focus it and pare it down to its simplest, clearest, easiest-to-understand form. #CNYATD @tmiket
- 39. Nobody wants to read your sh*t! Don’t take it personally…nobody wants to read anything. 1. Streamline your message Focus it and pare it down to its simplest, clearest, easiest-to-understand form. 2. Make its expression fun. Or sexy or interesting or scary or mysterious. Make it so compelling a person would have to be crazy NOT to read it. #CNYATD @tmiket
- 40. Nobody wants to read your sh*t! Don’t take it personally…nobody wants to read anything. 1. Streamline your message Focus it and pare it down to its simplest, clearest, easiest-to-understand form. 2. Make its expression fun. Or sexy or interesting or scary or mysterious. Make it so compelling a to it. Apply that to everything you do. #CNYATD @tmiket
- 41. Nobody wants to read your sh*t! Don’t take it personally…nobody wants to read anything. 1. Streamline your message Focus it and pare it down to its simplest, clearest, easiest-to-understand form. 2. Make its expression fun. Or sexy or interesting or scary or mysterious. Make it so compelling a to it. Apply that to everything you do. 3. Make it Visual! #CNYATD @tmiket
- 42. 3 Things Marketers Do Better 1. STREAMLINED 3. VISUAL 2. EMOTIONAL #CNYATD @tmiket
- 43. How visuals help
- 44. #CNYATD @tmiket information transmitted to the brain is VISUAL 90%
- 45. MUCH FASTER THAN TEXT #CNYATD @tmiket OUR BRAINS PROCESS VISUALS Michael Gazzaniga (1992) and Allen Newell (1990), as cited by SAGE Handbook of Political Communication, 2012, via Amazon.
- 46. Ready for a quick TEST?
- 47. A simple closed shape in Euclidean geometry. It is the set of all points in a plane that are at a given distance from a given point, the center; equivalently it is the curve traced out by a point that moves so that its distance from a given point is constant.
- 48. GET IT?
- 50. GOT IT!
- 53. First impressions… 94% DESIGN RELATED #CNYATD @tmiket
- 55. SPEED & POWER OF OUR SUBSCONCIOUS
- 56. How visuals help
- 57. WHAT’S YOUR STORY? #CNYATD @tmiket
- 58. Subaru makes safe cars #CNYATD @tmiket
- 59. #CNYATD @tmiket
- 60. REMEMBER: OUR LOGICAL MIND IS NOT IN CONTROL OF OUR ACTIONS #CNYATD @tmiket
- 61. Now let’s try a story… #CNYATD @tmiket
- 64. PERSONALITY Have some. Its free! #CNYATD @tmiket
- 67. #CNYATD @tmiket
- 68. Can you think of anything that could benefit from this approach? #CNYATD @tmiket
- 70. The Story You Are About To See Is True. Names Have Been Changed To Protect The Innocent
- 93. But I’m not a graphic designer!
- 94. Create amazing visuals. (even if you’re not a designer ) #CNYATD @tmiket
- 95. #CNYATD @tmiket
- 96. #CNYATD @tmiket
- 101. #CNYATD @tmiket 3 Things You’d Be Crazy Not to Steal from Marketers 1. STREAMLINED 3. VISUAL 2. EMOTIONAL Speak to the lizard brain!
- 102. #CNYATD @tmiket
- 103. THANK YOU! Drop your email here and I’ll send you everything. http://gettalk.at/lizard mike-taylor.org @tmiket