Joel Ronez's case study at the first day conference of Power to the Pixel's Cross-Media Forum, 12 October 2010

2. Prison Valley, it’s:
• A webdocumentary released the 22d april 2010 on
http://prisonvalley.arte.tv
• A TV documentary 59 mn on ARTE the 6th July 2010, also
available on iTunes
• A free iPhone app
• A book Arte Editions / Democratic Books / sept 2010
• A photo exhibition (May 11th – june 12th, galerie Since, Paris)

3. trailer
• http://www.upian.net/prison-
valley/trailer/211109_TRAILER_PV_DEF_low.zip
• http://vimeo.com/7898134
• http://vimeo.com/15744849

4. On line
story
(9 X 6mn)

5. Interactive
content
Debating tools

6. Discussion
between viewers,
and with the
characters

7. Narrative, graphic
& technical codes
Inspired by game.

8. iPhone App with
portfolios +
discussion tools

9. iTunes distribution

10. A TV version 59’ Prime time (Arte, 20h30, 6th
July)

11. A book (éditions Democratic Books)

12. A parnterhsip with Yahoo.fr – Libération.fr
and Franceinter.com

13. Facebook & Twitter : + 5000 tweets with
#prisonvalley

14. The audience on the 30th september 2010
 220 000 visits
150 000 FR
45 000 ENG
25 000 DE
 600 000 vidéos viewed
420 000 FR
100 000 ENG
80 000 DE
 44 715 users created a profile, (12 017 directly on the site, 9 604 using
Facebook, 2 104 Twitter, et 20 788 the guest version).
397 personnes used the unlock code gave on the air.
 530 comments on 57 different discussions and 39 on characters.

15. The audience on the 30 september 2010
TV documentary (59mn, june 11th and le Tuesday 6th july at 20h35 (Thema
Prison, FRANCE 1,3% PDA et 285 K, Allemagne 0,66% et 209 K).
VOD on artevod.com (23 sales) and iTunes (309 sales).
iPhone app downloaded 1534 times.
A book (224 pages) éditions Democratic Book/ARTE Editions

16. MERCI !
Joël Ronez
j-ronez@artefrance.fr
twitter: @ronez