Hong Kong Disney Case

Hong Kong Disney Case
UNIT 2 CASE Study xi
Unit 2 Case Study: Hong Kong Disneyland
Margaret Taylor
MGT 614: Global and Transnational Management
Dr. Laura Mays
Tiffin University
May 26th, 2013
UNIT 2 CASE STUDY 1
Introduction
The purpose of this paper is to analyze the management strategies of Hong Kong Disneyland ,and
the issues that have arisen. Hong Kong an amusement park built by the Disney Corporation and the
Hong Kong government and opened in September 2005. The Disney Corporation was created in
1923 and become a global entertainment company. Disney owns 43 percent of the park and invested
US$314 billion plus (Phatak et al., ... Show more content on Helpwriting.net ...
One example is how the company embarrassed Hygiene Department inspectors by asking them to
remove their badges. Another example is that police cannot enter the park unless per–arranged by
security. Finally, one major weakness of the company is relying on the dreams of children. Children
are a major marketing to create customers for Disney. Sometimes, they can like other characters
from other companies, or their parents do not want to bring them to a Disney park. Identification of
opportunities and threats in the external environment There are many opportunities that come from
the external environment. First Mainland China is
UNIT 2 CASE STUDY 3 not far away from Hong Kong. In the year 2000, 61 percent of the visitors
who came to Hong Kong were from Mainland China.(Phatak et al., 2009, p.153) In recent years,
Chinese have come to enjoy some aspects of Western Culture. These Chinese visitors were expected
to want to spend more money of vacations. Hong Kong its self also had many external factors which
aided Hong Kong Disney. Hong Kong citizens live close to the park. They live in a reasonable
distance that they did not need accommodation to stay at the park. Hong Kong is considered one of
the strongest economic areas in the world. According to Russell Bedford, ' 'the annual World Bank
Doing
... Get more on HelpWriting.net ...

Expanding Disney Parks And Resorts
Expanding Disney Parks and Resorts to
New Orleans
The City of New Orleans is a remarkable city and has enormous potential for expansion.
The "Big Easy" has always been known for the French Quarter, yet New Orleans is so much more
than just a "party city". I suspect there is a demand to show the "family friendly" side of our city.
My proposal is to offer new development in a vigilant and financially responsible manner, while
offering a glimpse of the extraordinarily exciting and expansive visions that I hope to witness in the
future. The market feasibility and infrastructure demands must both be carefully assessed. The
objective of this tourism plan is to show the possibility of developing a
Disney Park and 2 Disney Resorts in New Orleans. While there have been notable failures and
setbacks along its progress, New Orleans is an international tourist attraction. Visitors come here
from all over the globe to witness our history and culture. My proposed plan will be evaluated based
on current trends, possible investment, and future economic impact. Mixing our culture with a little
Disney "magic" is just what the City of New Orleans needs.
Theme parks play an important role in generating revenue and tourism demand. They are one of the
leading reasons people vacation to many destinations. The theme park market is very competitive
and constantly growing. Walt Disney, creator of Disneyland and Disney World, knew he needed to
create a "sustainable tourism" plan,

Walt Disney World Persuasive Speech
With the incredible amount of closures and changes we have seen happen at Disney's Hollywood
Studios at Walt Disney World in recent months some of you may be wondering if its still even worth
it to make a visit to this park. Don't fear, though the park may have decreased in size after a huge
portion closed for Toy Story and Star Wars Land construction there is still tons of goodies left in this
classic park.
1 Star Wars attractions and entertainment
star–tours–00
If you are a Star Wars fan there is no better park for you to visit then Disney's Hollywood Studios.
Here you will find everything from the Star Tours ride to Star Wars character meet and greets. The
fact is that you will have a hard time to find any other Star Wars sights in the other three Walt
Disney World parks which ... Show more content on Helpwriting.net ...
"Rock 'n' Roller Coaster starring Aerosmith" and "Twilight Zone Tower of Terror" are both excellent
thrill adventures but add something really extra in the amazing theming. You cannot leave Walt
Disney World without experiencing a rocking ride with Aerosmith and dropping in on the Twilight
Zone Tower hotel.
4 Toy Story Mania
toy–story–mania–00
Another very unique attraction that Disney's Hollywood Studios offers is the Toy Story Mania ride.
Expanding on the Buzz Lightyear ride at Magic Kingdom this is the perfect attraction to bring the
whole family on. The interactive element of competing against each other make this ride a repeat
favorite.
5 Walt Disney: One Man's Dream
walt–disney–one–mans–dream–00
This hidden little gem may be an attraction most people miss out on and I'm hear to tell you that you
really shouldn't. The exhibit and accompanying movie gives a real history lesson of the Walt Disney
World company and reminds you of the incredible man that started it all, Walt Disney. It really tugs
on your heartstrings and is a rite of passage for any Disney

Universal Studios Resort Vs. Walt Disney World
If you live in Florida or you are planning to pass by for a few days, there are two great choices to
spend 2 or 3 days of vacation time. The obvious choice if you have kids would be Walt Disney
World Resort, but there is also Universal Studios Resort, which could be better for kids older that 8
or 10. In terms of size, Disney World is far larger and have four theme parks, while Universal
Studios have only two. Each park seems to be perfect for one day, and that is the same for both
Disney and Universal. If what is important for you is the amount of attractions, then you should
know that despite the size, Universal Studios has more concentrated and it is far more easy to do
every ride of a park in just one day. Disney has more space between

Informative Speech: A World Without Walt Disney World
Belmarie Muns
INTRODUCTION
Attention getter – Have you ever tried to imagine a world without Walt Disney? A world without
magic? We all know that Walt Disney was the creator of Mickey Mouse but in retrospect, who is
actually Walt Disney?
Reveal topic – His man that could take the dreams of America and make them come true. Not only
did he touch the hearts of many people lives and made positive impacts, he is the founder of theme
parks Disneyland and Walt Disney World. You can think of Walt Disney as an example of the
American dream.
Establish Audience Relevance – Many people have heard of Disney World and some have even
visited there. But do these people know the many secrets that lie hidden?
Specific Purpose with preview of main points – ... Show more content on Helpwriting.net ...
The other 20 were copies of attractions at Disneyland. Disney promised to increase this number with
more attractions similar to Disneyland as well as unique ones.
III. Third main point– Disney once said "My business is making people, especially children, happy".
Walt's quote plumbs the depths of the Walt Disney Company's service ethic. It is the basis for our
mission as a business; it represents what we stand for and why we exist.
a. It is our common purpose to provide happiness and the finest entertainment for people all ages
everywhere.
i. Magic is not a word that is much used in the corporate world. Magic is, however, a common word
in the executive suites of The Walt Disney Company ii. Our guest wants to be amazed, delighted and
entertained.
b. Guest want to experience the magic of a Disney vacation; the quality the magic of innovation, the
magic of beauty and the magic of families coming together, the magic of our cast members
combined.
i. Each moment experienced at Disney, whether is meeting Mickey Mouse in person or meeting
Cinderella is a moment truly magical and memorable. ii. Guestology is what Disney calls the art of
knowing and understanding costumers. In other words, the study of the people for whom we provide

Disney Park Research Paper
What's So Special About Disney Parks?
Photo of Mickey's Fun Wheel prior to the showing of World of Color.
Disneyland and California Adventure are great examples of how a space can bring together
individuals from all types of backgrounds. Disparate people, of all ages, are welcomed to visit
Disney parks to interact with each other while enjoying the same attractions and entertainment.
According to Joel Kotkin, great cities are safe so that people feel secure, are busy with commerce,
and are sacred in the sense that the space originated from religious structures. By this definition,
Disneyland is comparable to that of a city because it is a safe place where adults and children can
visit. Additionally, the park is extremely busy by operating year ... Show more content on
Helpwriting.net ...
occurred on the Grizzly River Run Ride, where I met a nice couple visiting the park all the way
from Melbourne to celebrate their anniversary at Disney California Adventure. They had informed
me that there currently is no Disneyland in Australia. I suddenly realized that Disney theme parks in
California are prime tourist attractions to a majority of the world's population who do not have a
Disneyland park in their area. Up until this point, I did not perceive Disneyland as a tourist
attraction because I have lived near the park for all my life and was always accessible to it. Disney
has marketed itself across cultures, languages, and borders so that the brand is universal. This
cultural spot has attracted a significant population size and density to create a "critical mass", or
subculture, of Disney fans. This is evident when one observes the variety of people from different
corners of the world, all converging at "The Happiest Place on Earth". Walt Disney, the founder of
the company, acknowledged the importance of building his park near the Metropolitan area of Los
Angeles and along the freeway to ensure that the park would be accessible. Disparate people can
now meet at theme parks, such as Disneyland, and are able to converse about what it is that brought
them to that space and

Disney Swot Analysis
SWOT Analysis
One of the best ways to performs the company's current situation is performing its SWOT analysis,
which bring us a better understand of the internal and external environments, and also help us
analyze the potential opportunities and risks regarding the products and services that the company
offer and provide.
SWOT ANALYSIS
Weaknesses
– Limit target public;
– High Costs of operation; – No guarantee of success; Strengths
– Strong brand and image;
– High Quality products and services;
– Strong cable network;
Threats
– Intense competition;
– Weak economy;
– Piracy;
– Difficult to find and afford creative labor;
– Management Style;
Opportunities
– New attractions;
– Park plus Hotel packages; – Expansion to ... Show more content on Helpwriting.net ...
Other potential opportunity regarding to the theme parks and build new attractions to them, is also
attract people by making more attractive packages including the tickets to the parks plus the hotel
rooms for the entire family. And by encouraging people to spend more days in the parks, we can
make packages with at least three or more nights. The facts showed that in 2000 average people
spent three days in the Walt Disney World theme park, mostly because in this location tourists had
more like a resort and more things to do, also a place to spend the night. During the same year the
average people used to spend just one day at Disneyland, Tokyo Disneyland and at Disneyland
Paris. So the strategy used at that point was building more attractions, more parks close to theme
parks. So parks plus hotel packages would be great opportunity to encourage people to spend more
days at parks and consequently visiting more parks will increase in revenues and also increase the
company's assets.
Other potential opportunity still following the same thinking about build more theme parks and
attractions, will be exploring more the international potential market by building theme parks in
countries with high flow of tourists, the suggestion in this case would be first make a

Walt Disney Company Going Beyond The Horizon
Robert Bradley
BUS 3612
Instructor Mims
April 7, 2016
Walt Disney Company: Going Beyond the Horizon
Background
Walt Disney Company is a prominent pioneer of today's theme park industry, excelling in all areas
of: tourism and hospitality. From the early 1920's and present, the mission of The Walt Disney
Company is to be one of the world 's foremost producers and providers of entertainment and
information. Using their portfolio of brands to distinguish their content, services and consumer
products, seek to develop the most creative, innovative and profitable entertainment experiences and
related products in the world. Walt Disney Parks and Resorts is one of the world's top providers of
family travel and leisure experiences, giving millions of guests each year the chance to spend time
with their families and friends, making memories that last a lifetime.
The Walt Disney Company over the years, and, since Disneyland, theme parks have multiplied
throughout the world. They provide a family attractiveness that contains one or more themed
environments, have some form of personable entertainment –– strolling, musicians, performers,
costumed characters and similar, and they have a high investment level per element of rides or show
capacity, and most importantly have strict standards of overall service, imagery and safety.
Forecasting Abroad
Europe has a number of existing parks. The industry is stretched throughout Western Europe with a
large focus of attractions in Germany, France,

The Many Benefits Of Universal Studios
Universal Studios is a great theme park for families. Universal studios has realistic attractions.
Despite the fact that Disneyland is more popular, Universal Studios is a great option for families.
Universal Studios is a great place to visit because it can be educational educated. Universal Studios
offers tours and shows how movies are made. Families get to see how special effects are used in
movies. The Tours also show how certain effects like the green screen are used. In movies the
movies a green screen is used to change the background. Universal Studios can be educational in
many ways. Universal Studios is a great for entertaining families. The park offers many interactive
attractions including the transformer's ride. In this ride

Comparing Disneyland And Disney World
The thrill of roller coaster rides, eating cotton candy, and candy apples attracts millions of visitors to
amusement parks each year. Two famous amusement parks that attracts millions of tourist each year
are Disney World and Disneyland. Disneyland opened its doors in 1955 in Anaheim, California.
Walt Disney, the developer of Disneyland had a vision for a similar theme park on the east coast.
However, Walt Disney died from lung cancer on December 15, 1966, at the age of 65 and did not
live to see the completion of the second park (Bio, 2014). In 1971 Disney World opened its doors in
Lake Buena Vista, Florida. Although both theme parks are similar and offer visitor's a lot of
entertainment, food, and fun, Disney World is a better theme park ... Show more content on
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Some college students share answers, complete papers for other students for a fee, and let
classmates copy off their papers. Some college students think that the only way to be successful and
competitive in the world is to cheat their way to the top. Once these students graduate from college
they will be looking for jobs. The job market for college graduates can be very competitive. Finding
a good job these days has become more and more difficult. Employers are looking for employees
with a good college education. The pressure that comes from societal expectations, family
expectations, peer pressure, and being competitive in the job market is why some college students

Euro Disney Case Study
case fourteen
Euro Disney: From Dream to Nightmare, 1987–94
Robert M. Grant
At the press conference announcing Euro Disneyland SCA's financial results for the year ended
September 30, 1994, CEO Philippe Bourguignon summed up the year in succinct terms: "The best
thing about 1994 is that it's over." In fact, the results for the year were better than many of Euro
Disneyland's long–suffering shareholders had predicted. Although revenues were down 15 percent –
the result of falling visitor numbers caused by widespread expectations that the park would be
closed down – costs had been cut by 12 percent, resulting in a similar operating profit to that of the
previous year. The bottom line still showed a substantial loss (net after–tax loss ... Show more
content on Helpwriting.net ...
These include Main Street, Frontierland, Tomorrowland, Fantasyland, and Adventureland. The
objective is to immerse the guest in the atmosphere of the particular land. The theme of each land is
reflected in the types of rides and attractions, the costumes of employees, the architectural style of
the buildings, and even the food and souvenirs sold within the boundaries of the particular land.
Rather than presenting a random collection of roller coasters, merry–go–rounds, and other rides, the
Disney parks create an all–embracing experience which envelops the guest in carefully designed,
tightly managed fantasy experience such as space flight, a Caribbean pirate attack, a flying ride with
Peter Pan, or a race down the Matterhorn in a bob–sleigh. Disney theme parks benefit from the
talent and expertise of the Walt Disney "family" of businesses. Parks are designed by the engineers
and architects of a wholly–owned subsidiary – WED Enterprises. The themes for the attractions and
characters that are featured in them often have their origins in cartoons and live action movies
produced by Disney's studios. The parks also benefit from management and merchandising
techniques developed over many years at Disney. These techniques have led to tremendous
successes. In merchandising, Disney retail stores achieved some of the highest sales per square foot
in the United States. Disney's success can be traced to the control of the environment

Data Analytics : Building A Better Mouse Trap
Data Analytics: Building a Better Mouse Trap Ironically, the largest theme park company in the
world, Walt Disney World Parks and Resorts, uses a mouse logo as bait to ensnare its prey, the
consumer. Through the use of billion dollar technologies, exceptional marketing, and P.T.
Barnumesque showmanship, Disney has emerged as a leading innovator and user of capabilities to
collect, analyze, and modify its products and services to better entice, manipulate, and ultimately
separate the consumer from his or her hard earned money. While Disney's intentions, like all non–
charitable businesses, is to earn a profit, perhaps no other company shares Disney's understanding of
data analytics, its advantages and disadvantages, the associated business management challenges,
how data analytics can transform the industry, and what data analytic technologies will yield next in
Disney's efforts to build the proverbial better mouse trap (Barnes, 2013). Understanding Data
Analytics In broad terms, data analytics is the process by which any company collects information
about its targeted consumer–base, makes sense of the data collected, and based on the resulting
assessment of that data, enables business management to determine if change is necessary to better
reach the customer. While that description may seem simple enough, the means by which that data is
collected has radically changed in the last twenty years and in which a new era in data analytics
capabilities as emerged. Not long

Essay On The Future Of Theme Parks In International Tourism
The Future of Theme Parks in International Tourism |by Clive B. Jones & John Robinett
|
|State Of The Industry
|Theme Parks And Tourism
|Developing Trends
|[pic]
|Introduction ... Show more content on Helpwriting.net ...
|
|Europe |
|Europe has a number of existing parks. The industry is spread throughout western Europe with a
large |
|concentration of attractions in Germany, France, the Benelux countries, and the United Kingdom.
Expansion|
|of the industry into southern Europe is now taking place, with several planned or implemented
projects in|
|Spain, Italy, Turkey, and Greece. There are also a number of proposed projects in North Africa and
the |
|Middle East. |
|Currently, the European theme park industry consists of 19 major attractions with annual attendance
of |
|over 1 million, and some 45 moderate–scale attractions with attendance between 500,000 and 1
million. |
|Europe's parks generate annual attendance of about 70 million persons, and revenues of around $1.5
|
|billion. The European industry is about 1/3 the size of the U.S. industry in terms of revenues. |
|The European market is changing, of course, with the recent opening of the EuroDisney project. |
|The watchwords for Europe are ANTICIPATION, REPOSITIONING, EXPANSION and
CONSOLIDATION. |

Epcot Swot Analysis
Epcot Epcot opened October 1st, 1982. Epcot was inspired by a futuristic world of tomorrow, and
although that community did not come to fruition as he imagined, Epcot is dedicated to the
celebration of human achievement, namely technological innovation and international culture and is
often referred to as a permanent world's fair. (The community he envisioned would be built years
later and be known as Celebration – the town that Disney built.) The park is divided into two section
– future world and the world showcase. With nearly 12 million guest in 2015, it is the third most
sixth most visited theme park in the world. The park is represented by Spaceship Earth, a geodesic
sphere that also serves as an attraction. Future World consists of a variety of pavilions that explore
innovative aspects and application including technology and science, with each pavilion featuring
self–contained attraction. Spaceship Earth, Innoventions, Mission: Space, the Test Track, the Seas
with Nemo and Friends, Imagination!, Wonders of Life, and the Land are all part of this section. The
World Showcase is a large area with 11 pavilions, each themed and dedicated to represent a specific
country. The pavilions surround the World Showcase Lagoon. The eleven pavilions include: Mexico,
Norway, China, Germany, Italy, USA, Japan Morocco, France, the United Kingdom and Canada.
Each pavilion contains themed architecture, landscapes, streetscapes, attractions, shops and
restaurants, representing

Hong Kong Disneyland Case Study
Introduction The purpose of this paper is to analyze the Walt Disney Company and their expansion
into Hong Kong with the theme park Hong Kong Disneyland (HKD). The Walt Disney Company
was founded in 1923 by Walt Disney. It was a company founded upon as an entertainment
experience for people of all ages starting out with short films and then moving into full length
motion pictures. Since its inception the Disney Company has grown into a worldwide organization
and is made up of four major areas. Those areas are studio entertainment, consumer products, media
networks, and parks and resorts. As of 2005 only two of these four areas were profitable, those being
media networks and parks and resorts. Up until the opening of HKD, Disney had ... Show more
This idea was no different with the establishment of HKD. Aside from this worldwide perception
that Disney has HKD sought to bring visitors for other reasons as well. One of the main strategies
was to offer this experience at a very affordable rate. The price for a one day was $295 in Hong
Kong which is equivalent to $38 in the United States. Along with these low rates there were also
many special offers that were constantly available to visitors. These offers included special rates for
certain occasions, discounted rates for children and senior citizens and the ability to purchase
packages through travel agencies. In fact HKD encouraged the purchase of tickets through travel
agents and on their website. They limited the number tickets that were able to be bought by walk up
visitors to keep the wait to enter the park at a minimum. Another corporate strategy was the
emphasis that Disney put on their employees or cast member as they refer to them as. Every
employee that was hired was sent to the Walt Disney Park in Orlando for training to get accustomed
to the expectations of a Walt Disney employee. Along with this extensive training each employee
was required to speak multiple languages in order to cater to all guests that may be visiting the park.
With that being said the corporate strategy for Disney, and specifically that of HKD, does

Persuasive Essay On Disneyland
Why should people vacation at Disney at least once in their life? A lot has changed since the day
Disney was built, with additions, subtractions and updates, Disney has attracted more than ten
million tourists around the world. Nearly in the future, it will grow even bigger. Their unique
attraction, entertainment, and upcoming development, will always amaze everyone once, and make
them even more anxious to see what Disney's creator will come up next.
First is the Unique Attraction. There are many attraction places in Disney like Magic Kingdom,
Animal Kingdom, and Water Park and so on. But Magic Kingdom is the most popular place in
Disney World. Magic Kingdom has many attraction places like Haunted Mansion, Seven Dwarfs
Mine Train, and Cinderella Castle. Haunted Mansion is the most visited location that people come to
Disney World and it also inspire the other to make the film with the same name in 2003. Seven
Dwarfs Mine Train was the themed rollercoaster at Disney World, and it was the largest expansion
area in the Magic Kingdom. Cinderella Castle was the most fairytale place in the Disney World and
it was inspiring by Fontainebleau, ... Show more content on Helpwriting.net ...
Disney tries to plan to renew their themed park and create new park so people can enjoy more.
Avatar project will be plan to open in Animal Kingdom. It will be the largest expansion in Animal
Kingdom. The Avatar land will build in 3D ride that guest will be sit on the boat and enjoy the view
like it was from the Avatar movie. Frozen Ever After project plan to build in Epcot area. It plans to
replace the Maelstrom ride. The ride plan to be slow because it will bring guest to enjoy the scene
from the Frozen movie. Disney World plan to build Star War at Disney Hollywood Studio. The area
need to build the Star War land will be 14 acres, and it becomes the largest area if it done. The Star
Wars Land will be built in two places one is Millennium Falcon and another is epic Star Wars

The Future of Theme Parks in International Tourism
The Future of Theme Parks in International Tourism |by Clive B. Jones & John Robinett
|
|State Of The Industry
|Theme Parks And Tourism
|Developing Trends
|[pic]
|Introduction ... Show more content on Helpwriting.net ...
EDL will train and |
|create a labor pool of experienced theme park managers which will in the future help to enhance the
|
|performance of the European theme park business as a whole. |
|Finally, EDL will create the need for proper product positioning to complement Disney in the
market area.|
|A variety of target marketing and positioning strategies have proven successful elsewhere in
markets |
|shared with Disney parks. |
| |
|2. Repositioning – |
|Many of the European parks have been expanding and repositioning with a renewed emphasis on
reinvestment |
|and marketing. Many European attractions have undertaken major expansion programs increasing
ride and |
|show capacity and expanding visitor services such as restaurants and merchandise areas (areas
where |
|European parks have traditionally lagged behind the U.S.). Major expansion programs have
occurred at |
|Alton Towers in England, De Efteling, in Holland, Gardaland in Italy, Parc Asterix in France,
Walibi in |
|Belgium, and other European attractions. |
|Several European

What Are The Differences Between The World And Disneyland
Disney World vs. Disneyland
Many people wonder if there is much of a difference between Disney World and Disneyland.
Travelers have questions like, "Which one is more worth going to" or "Which one is cheaper?"
Those who have visited both parks may already know some distinct differences, but there are some
things people don't realize. While Disney World and Disneyland seem almost identical, their
accommodations, attractions, and size are surprisingly very different, which helps prove Disney
World is the better option when trying to really get the full experience.
The first major difference is attractions. While both parks may have some of the same titled rides,
they can be very different versions of each other. Suzanne Rowan Kelleher of tripsavvy.com states,
"Since the Magic Kingdom was based on Disneyland, the two parks are very similar in layout and
share some–but not all–of the same attractions. Yet even when both parks offer the same ride, there
are frequently differences. For example, the Splash Mountain and Pirates of the Caribbean
attractions at Disneyland are longer and considerably different to the Disney World versions."
This gives a clear example of how the rides have the same name but can vary greatly. While both
parks have attractions that the other doesn't, Disney world has many more unique attractions than
Disneyland.
The second major difference is size. It is commonly known that Disney World is much bigger than
Disneyland. After the first Disney park,

Disneyland Hong Kong
Executive Summary Hong Kong Disneyland (Disney HK) is owned by Hong Kong International
Theme Parks Limited, a joint venture company with 57 percent shares from the Hong Kong
Government and 43 percent shares from the Walt Disney Company. One of the key reasons Disney
HK was constructed is to create new jobs for both within Disney and through other employment
opportunities and was also estimated to generate economic benefits for Hong Kong. This report
would include a comprehensive analysis of the company, Disney HK. It aims to analyse the current
situation of the company and propose strategies that would help Disney HK to improve and attain
better achievements. The report would consist of an introduction, discussing Disney HK's current ...
Show more content on Helpwriting.net ...
It is part of Disney HK 's rationale in creating a unique experience of Disney 's magic and Chinese
culture to position itself as a premium theme park in Hong Kong and the Asian region, a theme park
that would come to mind for international tourists and to engage potential mainland Chinese visitors
(Disney HK, 2012). It is the core strategy for Disney HK in sustaining its position, profitability and
competitive advantage in the long run.
1|Page
Disney HK has failed to reach its target number of 5.6 million visitors in the first year of operation,
achieving a total of slightly over 5 million visitors well under its expectation. In the second and third
year of operation, the park visitors were recorded at 4.17 and 4.5 million respectively (Tai and Lau,
2009). This led to a loss in profit incurred by Disney HK over three years of operation despite its
effort on integrating to Chinese culture and attempt to create a high value and unique customer 's
experience to the Disney magic. As a result of the loss, Walt Disney and the creditors of Disney HK
had eased the pressure on payments over management fees and royalties, performance targets on its
commercial loan were also removed (HK SAR, 1999). In the following year, an opportunity
presented itself as Walt Disney had cleared its commercial loans, where Walt Disney was relieved
from a major obstacle from realising

Case Study – Euro Disney, the First 100 Days
Case Study #1 – Euro Disney, The First 100 Days 1.0 Introduction Ever since the first Disneyland
was founded in 1955 in Anaheim, California, the Walt Disney Company had experienced nothing
but success in the theme park business until its second oversea Disneyland – Euro Disney was
opened in France in 1992. Following the success of the company's first oversea Disneyland in
Tokyo, Japan, on April 12, 1992, within its $4.4 billion budget, Euro Disney was opened in Marne–
la–Vallee, France on a site that is one–fifth the size of Paris and just 20 miles to its west. Euro
Disney was much like previous Disney theme parks with various of rides, attractions, hotels,
restaurants, entertainment facilities, a campground, and even a championship ... Show more content
on Helpwriting.net ...
American popular culture has always had a great influence on Japan. Thus, the design of the Tokyo
Disneyland was virtually identical to the Anaheim Disneyland. Most aspects of the Tokyo
Disneyland remained as American as possible. Second, there is an increasing trend in Japan toward
leisure. The Tokyo Disneyland had even become a special cultural haven in Japan. Despite the
different way of life between Japan and the U.S., Japanese people maintained great interests in the
Disney's brand of entertainment. The annual festive party on the New Year's Day and Evening has
been an extremely popular celebration. And feedbacks from Tokyo Disneyland visitors were
overwhelmingly positive. As a result, managers of Disney were convinced that everything they
imported that worked in the U.S. worked in Tokyo. 4.0 Euro Disney Having seen the success
achieved by two native Disneylands and the Tokyo Disneyland, with full of optimism, Disney
launched another international Disneyland – the Euro Disney on April 12, 1992, in France within its
$4.4 billion budget. However, unlike Tokyo Disneyland, Euro Disney did not experience the same
success in terms of admissions and revenues. There were several reasons that could explain the
frustrations of Euro Disney. First and one of the most crucial factors were cultural issues. While the
success of Tokyo Disneyland was a major factor behind the decision to create Euro Disney, the
cultural challenges of France were very

Walt Disneyland Research Paper
This article is about how Disneyland was created using the world fair as an example, and using the
films Walt Disney created to help in the creation of the park. It also stated how Disneyland was an
example from when it was created and further into the future on how others made theme parks by
setting an idea that theme parks be designed with the idea of fantasy in mind. It also stated that the
park was to be made with the idea in mind that it is for adult and children. The park was to be made
to seem like its visitors were isolated from their everyday lives. How Walt Disney made everything
appear bigger than they originally are, and how each area is based around a specific idea. Also that
he partnered three companies outside the company which

The City Of New Orleans
The City of New Orleans is a remarkable city and has enormous potential for expansion.
The "Big Easy" has always been known for the French Quarter, yet New Orleans is so much more
than just a "party city". I suspect there is a demand to show the "family friendly" side of our city.
My proposal is to offer new development in a vigilant and financially responsible manner, while
offering a glimpse of the extraordinarily exciting and expansive visions that I hope to witness in the
future. The market feasibility and infrastructure demands must both be carefully assessed. The
objective of this tourism plan is to show the possibility of developing a
Disney Park and 2 Disney Resorts in New Orleans. While there have been notable failures and
setbacks along its progress, New Orleans is an international tourist attraction. Visitors come here
from all over the globe to witness our history and culture. My proposed plan will be evaluated based
on current trends, possible investment, and future economic impact. Mixing our culture with a little
Disney "magic" is just what the City of New Orleans needs.
Theme parks play an important role in generating revenue and tourism demand. They are one of the
leading reasons people vacation to many destinations. The theme park market is very competitive
and constantly growing. Walt Disney, creator of Disneyland and Disney World, knew he needed to
create a "sustainable tourism" plan, while also promoting environmental awareness. Walt

The Admission Fee At Disneyland Park Essay
In 1955 the admission fee to only get into the Disneyland park was only $1.00 and rides were from
10c to 75c. They also had ticket books available where you could buy admission and 8 rides for
$2.50. After three months " A Day at Disneyland" was introduced which included admission and 10
rides in one set price. All the rides were categorized from A to E with the A rides being cheaper and
E rides were the more expensive and popular rides. There were different sized ticket books which
varied in the amounts that each ticket could be used. There were never enough of the D and E tickets
in the books so Disney set up Ticket Booths in each park (Fantasyland had two), where people could
purchase additional rides they needed which priced from 10c to 90c each. All the rides had to keep
getting re–categorized over the years as new rides were being developed and the older rides became
less popular. In 1980 Disney raised the admission price to $10.00 USD which included admission
into the parks and 10 rides. When the Epcot park was opened the coupons would not work so on
October 1, 1982 all of the parks created a pay one price per park. This meant people had to pay to
get into each park separately. In 1982, Disney dropped the idea of individual ride tickets to a single
admission price with unlimited access to all attractions. When Walt Disney World opened in 1971,
tickets to get in were only $3.50 USD. In 1994 park hopping was created where one person could
hop between the parks

Who Is Walt Disney World?
Walt Disney world is a combination of theme parks consisting of Magic Kingdom, Epcot, Animal
Kingdom, and Hollywood Studios which house interactive rides, animal adventures, live
entertainment, dining, and shopping establishments. They are run by 70,000 cast members that are
tasked in performing over 3,000 roles so that park guests can have a unique experience anytime they
visit (VISIT FLORIDA STAFF, n.d.) (DisneyNews.us staff, 2018)
The Walt Disney World parks' core product consist of providing leisure experiences that can be
enjoyed with friends and family. Disney World's products are created to give the park qualities or
features that attract customers and meet their needs. The parks products are consumed through
various forms of entertainment ... Show more content on Helpwriting.net ...
The Disney brand has developed into one of the most recognizable ones around the world (Clark,
2017). Disney can use their brands power and influence to attract customers. The company's ability
to diversify its business is a key strength because that allows for parks to benefit from the success
they obtain in entertainment, media, and retail markets. The cash inflow Disney parks generate
creates a cash surplus for the company that helps it maintain its status as industry leaders and
innovators. A weakness that burdens Disney theme parks is that they have some huge operating
expenses that are caused by the amount of human resources needed to keep parks running smoothly.
(Bhasin, SWOT analysis of Walt Disney – InternaL analysis of Walt Disney, 2018). The company's
wide range of assets could be a weakness because managing the different theme parks, products and
services they offer could reduce efficiency and result in Disney losing its strategic focus. Another
limitation Disney parks face is that most of its target audience are children and while they play a
part in influencing how adults spend their money they aren't revenue drivers. Disney's opportunities
come from the advantage they have when investing, developing, and creating new attractions for
their theme parks that draw in new visitors year–round. Disney world is threatened by the
competition of other theme parks in the same geographic area such as

Disneyland Comparison
Disney World or Land? Two of the most well–known theme parks in America are Disney World and
Disneyland. People travel from all over the world every day just to visit these parks. Although both
are Disney theme parks, they are very different. There are multiple differences to be found about
Disney World and Disneyland such as the parks, the rides, the entertainment, and the hotel choices.
These things go into consideration when trying to figure out what the best park to attend is. Disney
world and Disneyland have masses of similarities, but they are also very different. Disneyland
opened on July 17, 1955, in Anaheim, California. The opening day was intended to be fun and
organized. Although it was fun, it was the furthest thing from organized. "Six thousand invitations to
the Grand Opening had been mailed. By mid–afternoon over 28,000 ticket holders were storming
the Magic Kingdom. Most of the tickets were counterfeit" (Disneylandshistory). Disneyland was the
first and only Disney amusement park to be opened personally by Walt Disney. The park opened
with a ... Show more content on Helpwriting.net ...
The hotels on the Disney World property are broken down into Value, Moderate, and Deluxe resort
hotels. A popular value resort hotel in the All–Star Movies hotel. The hotel is themed from outside
to in, in different Disney movies such as 101 Dalmatians, Toy Story, and Lady and the Tramp. You
can find two to three story tall statues from each of these movies at the hotel. A well–known
moderate resort hotel in the Port Orleans hotels. The hotels have two different areas, Riverside and
French Quarter. The Riverside are of this hotel is themed from old Louisiana Plantation homes. The
French Quarter is themed off New Orleans at Mardi Gras time. Disney's Animal Kingdom Lodge is
one of the many Deluxe resorts. The Animal Kingdom Lodge is located directly inside of Disney's
Animal Kingdom theme park. The hotel is decorated in African

Tokya Disneyland , Disney in Asia
Beyond Tokyo: Disney's Expansion in Asia
DISNEY IN ASIA
Early in 1999, Michael Eisner, CEO of The Walt Disney Company, voiced his opinions concerning
potential markets for his firm's entertainment products and services. A major thrust for the new
millenium would be development in Asia.
We could be getting close to the time for a major Disney attraction in the world's most populous
nation."
The Walt Disney Company, Annual Report, 1998.
"I am completely confident that Chinese people love Mickey no less than they love a Big Mac."
Statement by Michael Eisner, CEO of The Walt Disney Company, during a trip to China in January
1999, Knight–Ridder/Tribune Business News, 16 June 1999.
INTERNATIONAL THEME PARKS AND ... Show more content on Helpwriting.net ...
Attendance and operating income in France were less than anticipated and a major restructuring of
the Euro Disney operating company was affected in 1994. Cultural challenges, as well as a
European recession in the early 1990s, resulted in less than expected success of the park and its
related hotels and facilities. Renamed Disneyland Paris early in 1994, and with enhanced
performance, the Disney European experience finally began to pay off for this facility, which, by the
late 1990s, was the largest theme park in Western Europe!
With these two, quite different, experiences in operating a large theme park and resort facility
outside of the continental United States, the Eisner management team was ready to move into China.
Two locations were "in the running" early in 1999, representing quite different operating and
financial strategies and structures. Either Hong Kong or Shanghai would likely be the site of the
next Disney theme park. This was the challenge faced by the Disney management team, with a
target decision date of June 1999.
2. How do cultural variables influence the location choice of theme parks around the world?

Cultural obstacles influence the location of new theme parks in Asia. One is finding the right
location. Often, more important than content is whether a venue is located in a metropolis, whether
it is easily accessible by public transportation. However, in cultural perspective, there is an
additional threat of

Case Study Of Walt Disney Parks And Resorts Worldwide...
Disney Parks, officially known as Walt Disney Parks and Resorts Worldwide Incorporation
(WDPR), was founded in 1971, which is one of the Walt Disney Company's four major business
segments (The Walt Disney Studios, Disney Media Networks, Disney Consumer Products and
Interactive Media and Parks and Resorts), characterized by the company's own brand theme parks,
cruise lines and other travelling–related properties.
The present chairperson of WDPR is Bob Chapek. And the headquarter of WDPR is located at
California USA. It had been recorded the number of employees in WDPR was around 130,000 in
2015 (Barnes, Brooks, 2015). Below WDPR, it had a division of Disneyland Resorts and three
subsidiaries – Walt Disney Imagineering Research & Development ... Show more content on
Helpwriting.net ...
In addition, it had recorded that the annual gross revenue of being 16,974 million USD and net
income of 3,298 million USD in "THE WALT DISNEY COMPANY REPORTS FOURTH
QUARTER AND FULL YEAR EARNINGS FOR FISCAL 2016". From the 1995 to 2016 financial
statements, it could be observed that the annual attendance, the annual gross revenue and the net
income had shown a gradual increase for the past 20 years.
WDPR had achieved remarkable success in the business of amusement theme park by exhibiting
high brand loyalty among the customers and the globe through the portfolio of brands. WDPR was
elected as the top one amusement park corporation round the globe in accordance with the annual
attendance in the "TEA/AECOM 2016 Theme Index and Museum Index: The Global Attractions
Attendance Report" published by TEA, the Themed Entertainment Association. In addition, from
the report, it had shown that all six Disney Parks had been awarded as the top 25 amusement parks
worldwide in 2016.
S.W.O.T.

Grand Canyon Research Paper
Are you someone who likes to travel? People either like to travel or strongly dislike it. Others prefer
to stay at home in an area they know. Some love seeing new places. Others like to stay home in an
area they know. There are many tourist attractions in the U.S. A few that are popular are: The Grand
Canyon, Disney World, the Statue of Liberty, Hollywood, and Niagara Falls. One of the most
fascinating tourist attractions in the United States is the Grand Canyon. People find the Grand
Canyon interesting because it has been around for a very long time. It was carved over several
million years ago by the Colorado river. Another reason why people go to see it is because it is full
of colorful rock. It has many different types of rock layer upon one another forming layers of color.
The Grand Canyon is also known for its skywalk bridge. The skywalk bridge is a horseshoe shaped
... Show more content on Helpwriting.net ...
Disney Wold is located in Buena Vista, Florida. Disney World is a popular destination because it has
four different theme parks. The four are Magic Kingdom, Epcot, Hollywood Studios, and Animal
Kingdom. Magic kingdom is the most kid friendly. It is home of Cinderella and her castle with a
bunch of Disney characters walking around meeting children. Disney world has many different
things to offer other than the theme parks. "Walt Disney World, located near Orlando, Florida, offers
a wide range of attractions for its guests to enjoy, including two water parks, the Downtown Disney
shopping area, golf courses and a selection of hotels and dining establishments." (Titus). This shows
that there is much more than going to the theme parks for family's to enjoy. Disney World has been
around for about 40 years yet is always updating. This years big new ride at Epcot was the Frozen
Adventure based off of the Disney movie Frozen. These are just a few reasons to why Walt Disney
World is a very popular and fun tourist

How Did Disney World's Changes Make It More Than Just An...
How Did Disney World's Changes Make it More than Just an Amusement Park? Imagine watching a
colorful firework show in front of Cinderella's Castle or going for a ride on a Magic Carpet. The
magical rides and entertainment are what gives Disney World the nickname," The Most Magical
Place On Earth". On opening day, October 25th, 1971, many people knew there was something
special about Walt Disney World. It took a lot of staff and crew makers to make Disney as magical
as it is today. There were only about twenty four attractions on opening day and now it has become
the tenth best vacationing spot in the world with five different theme parks to make up Walt Disney
World as a whole. The changes in parades, parks and rides have truly made it more than an
amusement park. The history of Disney World, in Orlando, Florida, has been living for forty six ...
Show more content on Helpwriting.net ...
Expedition Everest in Animal Kingdom, travels through the Himalayan Mountains on a speeding
train while avoiding the conflict of the mythical Abominable Snowman. There's even an illusion on
the ride that makes you think you're going off of the track, but it's really the train preparing to go
backwards! Expedition Everest hits speeds up to 50 miles per hour! Space Mountain, travels through
the complete dark with drops of twenty six feet and twenty five miles per hour! The Aerosmith
Rockin' Rollercoaster, is inspired by the band, Aerosmith. Through the ride, boisterous Aerosmith
music plays while you ride, so it gives the illusion that you're going faster! Magic Kingdom's Space
Mountain is a ride that only the bravest will go on. You blast off on a roaring rocket ship through the
darkest places of outer space on this rollercoaster in the complete dark with speeds of twenty eight
miles per hour! There were hardly any thrill rides on opening day at the parks and now there are
uncountable, unique rides at Walt Disney

Walt Disney Research Paper
Walt Disney is known to be a place which is unforgettable. From thrilling rides to a relaxing spa,
Walt Disney World has it all. Walt Disney is a place where dreams come true and where families
have the most enjoyable time. Many people think that Walt Disney World is an attraction for kids
with all Disney characters, well that is incorrect. Walt Disney has many fun things for adults and
teens to do. One of the most liked park is the Magic Kingdom. If you're a fan of Pirates of
Caribbean movies, then you would love the ride based on it. You will take a thrilling voyage in the
world of the Pirates of Caribbean. There are rides about many Disney characters such as Peter Pan, a
ride in the air, Winnie the Pooh, Stitch and the Little Mermaid. One of my favorite attractions in the
Magic Kingdom was the Seven Dwarfs Mine Train and Walt Disney's Carousel of Progress. The
Walt Disney's carousel of progress is a rotating theater ... Show more content on Helpwriting.net ...
The second most enjoyable park at Disneyworld was Epcot. Epcot was an exciting park all about
technology. There were few rides and more things to view. One of my favorite things at the Epcot
Park was Mission: Space. Mission; Space is an exciting trip to the moon and other planets. There is
a space launch that you get to be involved in. I and my siblings were really scared at first because of
all the warnings written. Once we got into the space shuttle, but one the ride started it was one of the
most amazing ride ever. It was 4D and really fun. Another amazing ride at Epcot was called Soaring,
which was a realistic hang–gliding ride over California. In total there were 34 attractions at the
Epcot Park. If you want to explore more technology, visit Innoventions, which is a virtual gaming
center with many games to enjoy. These are just a few of the many interesting attractions you can
find at Disney's Epcot

My Trip To Disney World In Orlando, Florida
Briskly walking to ride Space Mountain as Disney World opened for the day, I realized that Disney
was my favorite place to visit and my dream vacation spot. My fascination for Disney began when I
was young and helped plan my family's vacation. Experiencing new rides, themed meals, and
breathtaking shows make a trip to Disney a magical experience and unique from other destinations.
Therefore, if I was given a ticket to travel anywhere in the world, I would choose to visit Disney
World in Orlando, Florida. Planning several months in advance is necessary in order to experience
numerous attractions while at Disney. My interest in planning Disney trips was enhanced by
watching YouTube videos of rides and by reading descriptions of the attractions ... Show more
Several attractions including the Seven Dwarfs Mine Train and Splash Mountain would occupy my
time as I entered the park. Following those attractions, I would use the Fastpass reservations that I
had reserved for my favorite rides. Afterward, I would immerse myself with Belle and the Beast and
feast on a delectable lunch inside the his elegant castle at Be Our Guest restaurant. With a belly full
of French food, I would continue to tour the park and ride some of my favorite classic attractions
like Peter Pan's Flight and It's A Small World. After several more rides, I would walk to
Adventureland and get my favorite dessert, a Dole Whip Float, which is an icy cold mouth–watering
treat of creamy ice cream and tangy pineapple juice. As the park transitions to nighttime, I would
find a bench on Main Street and watch the vibrant colors burst in the sky to my favorite Disney
tunes. The atmosphere on Main Street during the fireworks show makes Disney an unforgettable
experience and unlike anything else. At the conclusion of the fireworks, I would have to take a
picture in front of Cinderella's glistening castle. After a full day of Disney magic, I would return
home from Disney

General Definitions. Before Going Into The Background Of
General Definitions
Before going into the background of the Walt Disney Company and its theme parks, it is necessary
to define some terms that are used throughout the paper. These terms are defined as the researcher
understands them as a former cast member of the Walt Disney Company. The first term that needs to
be defined is "guest". Instead of calling people who visit their theme parks customers, the Walt
Disney Company refers to visitors of their theme parks as guests. This is to keep up with the show
and the storytelling of the company since Disney is inviting visitors into their home as their guests.
The second term is "cast member". Instead of calling their employees, employees, Disney refers to
their employees as cast members. Since ... Show more content on Helpwriting.net ...
Since the focus of this paper is international theme parks, only a brief history of the American theme
parks will be discussed. Walt Disney thought of the idea of the theme park one day when he took his
daughters to a local park and watched them as they rode the merry–go–round (Disney, 2009).
Disney wanted a place where children and their parents could have fun and enjoy the rides together
(Disney, 2009). Disneyland was, thus,
Conceived as a celebration of America's past and as a paean to its progress, or as Walt Disney put it:
'the older generation can recapture the nostalgia of the days gone by, and the younger generation can
savor the challenge of the future (Bryman, 1999, p.31).
As Bryman argues, Disneyland was designed to make the older generation feel nostalgic. This
feeling of nostalgia is created on Main Street, USA and Frontierland which represent America's past.
Disneyland was also created to capture the imagination of children as seen in Fantasyland and
Tomorrowland.
Disneyland opened in Anaheim, California on July 17th, 1955. Walt Disney's theme park idea soon
expanded past what he had space to build in California which prompted the building of the Walt
Disney World Resort in Orlando, Florida. The Magic Kingdom, the first theme park built at Disney
World, opened after his death in October of 1971 (Disney, 2009). The feeling of nostalgia is
recreated and expanded in the Magic Kingdom with the addition of a land named "Liberty Square".
This land is

Disney World Evaluation : Evaluation Of Walt Disney
Walt Disney World Evaluation
Since the grand opening in 1971, Walt Disney World has continuously brought dreams to life.
Walter Elias Disney and his brother Roy Oliver Disney cofounded Walt Disney World in hopes of
encouraging imagination among all attendees. The park continues to grow and excite visitors from
all over the world. Many people deem Walt Disney World as one of the best theme parks to exist. To
make this evaluation one must consider the qualities successful theme parks possess. These include
entertainment for all age groups, flexible options for health needs, advanced technology, and
alluring themes. While Walt Disney World may be busy, it exhibits all the necessities of an excellent
theme park. In order to ensure the enjoyment of all guests, theme parks must establish entertainment
and activities for people of all ages. When Walt Disney World was created, the co–founders intended
to bring magic to all age groups. To ensure this, they created a plethora of attractions to entertain all
types of people. For children, the park has low thrill rides that include Toy Story Mania, an
interactive ride featuring the characters Buzz Lightyear and Woody, and Tomorrowland Speedway, a
ride for children to drive miniature race cars (McNesby, 2017). Children may also enjoy character
greetings and autograph signings from characters like Mickey and Minnie Mouse, Goofy, and
Cinderella. These characters can be found wandering the park or reservations may be made to dine
with

Walt Disney Informative Speech
1. Audience Analysis Disney is a popular place for vacations but for most, it is a once in a lifetime
trip. It is a place that people of all ages, cultures, and backgrounds visit each day. I'm going to relate
my topic to my audience by explaining how they can make the most out of a vacation to Disney. I
know from experience that a large majority of people visiting Disney are visiting for the first time.
Although nearly everyone knows of Disney World, most guests are not familiar in the slightest with
the parks. I'm going to explain how the audience can avoid being a "rookie" and take advantage of
what the parks have to offer. Some of the tips can also be applied to other theme park vacations as
well.
2. Credibility Paragraph I will establish my credibility by telling the audience that I ... Show more
"Walt Disney Quotes." Walt Disney Quotes. N.p., n.d. Web. 20 Feb. 2016.
On this website, they have a variety of quotes spoken by Walt Disney as well as other information
about the creator of Disney World. I will use these quotes in the introduction and conclusion in order
to connect the beginning and end of the speech.
"Blackout Dates." Disney Parks in Florida (print). Disney, n.d. Web. 20 Feb. 2016.
This website shows blackout dates for all the Disney Parks for every month of the year. It is a
website that season pass holders use and cast members. I am going to use this website when I talk
about good times to visit in the year because the days that are blackout are days that have heavy
traffic in the parks. It also is a good place to check park hours.
"Let My Disney Experience Be Your Guide." My Disney Experience. Disney, n.d. Web. 20 Feb.
2016.
This is a website and also a mobile app with tons of information about the Disney parks. I will talk
about how it is a crucial app for knowing times, park hours, dining, Fast Passes, and where to find
places. I will use it when talking about attractions and dining experiences at Disney

Walt Disney Research Paper
The Walt Disney Company is a large conglomerate best known for its classic animated movies and
multi–national amusement parks. What most people do not realize is how much Disney owns,
including: theater and music production companies, retail locations, a cruise line, Marvel,
Lucasfilm, Pixar, ABC, ESPN, and more. According to Walt Disney Studios, the company was
founded in Los Angeles in 1923 by brothers Roy and Walt Disney, however they did not see their
first major success until the release of Snow White and the Seven Dwarfs in 1937. Through the
1930s and 1940s, Disney continued to make popular animated films such as Fantasia and Bambi;
they also produced propaganda films for the US government during the second world war. This
would lead ... Show more content on Helpwriting.net ...
For one, due to the size and variety of the parks, they have extremely high operating expenses
(Bhasin, 2017). The theme parks require a large number of employees to run them. Having such
large operating expenses mean they constantly have to draw in large amounts of revenue. This
brings us to the next threat, a poor economy or recession (MBA. When the economy takes a turn for
the worse, recreational theme parks are one of the first things that families impacted by the recession
will have to cut back on or give up. Another threat is that several of the local competitors offer
similar services (MBASkool, 2017). This leads to the next threat, experienced competitors. Disney
must constantly innovate or they will lose market share (MBASkool, 2017). Another risk is the
localization of the theme parks (Bhasin, 2017). Disney can counter this risk by investing in
expansion in untapped countries, as suggested above. Like many large corporations, a threat to
Disney is attracting and retaining employees (MBASkool, 2017). Finding innovative people and
retaining them is a challenge. The theme park market is highly demanding in terms of innovation.
Being able to find and keep the right people for the right job is crucial. Lastly, due to the large
crowds that the theme parks attract, Disney may be a target for terrorism and other security threats
(MBASkool,

Disney World Is The World 's Premier Theme Park
There are many fantastic theme parks around the world, but some of the most popular are located in
Florida. Out of these Florida parks, Sea World, Universal Studios, and Disney World, from Central
Florida stand out. However, I believe one of these three parks is arguably superior, and that is
Disney World. Since 1971, Disney World has undeniably become the world's premier and most
popular theme park attraction, bringing in around 52 million customers every year. Disney World
has a fantastic assortment of fun–filled rides, amazing attractions, and phenomenal world–class
entertainment, that, combined with their friendly and enthusiastic personnel, provide such a
satisfying customer service experience that people make it their primary vacation spot year after
year. If you have never been to Disney World, they will not disappoint, as they also have a
convenient park layout that caters to first–timers. This essay will show not only what about Disney
World has made it the world's premier theme park, but that the popularity of the other two does not
necessarily mean they are a pleasant experience.
Firstly, Sea World is probably the least satisfactory out of the theme parks in central Florida on my
list. For starters, getting over the fact that 20–foot sea creatures are being kept in tanks a fraction of
the living space needed, is not an easy task. Orca whales in the wild swim up

Similarities Between Walt Disney World And Disney World
"To all who come to this happy place: Welcome." –Walt Disney. Walt Disney said these words in a
speech on the day that Disneyland opened in 1955. Little did he know that Disneyland would be the
first of many parks to open under the name of Disney. The other parks include; Walt Disney World,
Walt Disneyland Paris, Tokyo Disneyland, Hong Kong Disneyland, and Shanghai Disneyland. Walt
Disneyland and Walt Disney World were the first of the Disney theme parks to be established in the
world; however, each park has key similarities and differences including; attractions, length of rides,
and size of the parks. The Disney parks are known for their fascinating rides and stories. Disneyland
and Disney World have a variety of rides for all ages to enjoy.

Walt Disney 's Theme Park
July 17, 1955, marked the grand opening of Walt Disney's first major theme park opening. Since
1955, Walt Disney's idea of a theme park has adapted to more than just a carnival.
Currently there are six Disney theme parks worldwide. The United States holds two theme parks,
Disneyland Park in California and Walt Disney World in Orlando, Florida. China also holds two
theme parks, Hong Kong Disneyland, and Disneyland Shanghai. While, Japan and Paris only hold
one theme park, Tokyo Disneyland and Disneyland Paris. Each new Disney park strives to be
unique, create fun attractions and serve cuisine that appeal to the citizens of its location but remain
consistently classic.
Disneyland Anaheim is divided into eight themed lands; Main Street ... Show more content on
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Regular tickets are one hundred and seven dollars. Value ticket prices are ninety–nine dollars and
peak ticket prices are one hundred and nineteen dollars. Surprisingly, regular ticket prices at Disney
World are cheaper than Disneyland ticket prices by three dollars.
Disneyland Hong Kong has seven themed lands. Similarly to Disneyland Anaheim, Adventureland,
Tomorrowland, Fantasyland and Main Street USA are all feature themed lands at Disneyland Hong
Kong. In contrast Grizzly Gulch, Mystic point and Toy Story Land are newly created lands. Dumbo
the Flying Elephant and Sleeping Beauty's castle are classic attractions. However, Slinky Dog Spin
and RC Racer are new attractions that still remain consistent with the theme of other Walt Disney
parks.
Significantly lower than both Disneyland Anaheim and Disney World, Disneyland Hong Kong has
twenty–four restaurants. Another notable difference is the style of cuisine which is primarily
Chinese or Asian.
Also, ticket pricing varies by age. General admission tickets for ages twelve to sixty–four are five
hundred and eighty–nine Hong Kong dollars. General admission tickets for children ages three to
eleven tickets are four hundred and nineteen Hong Kong dollars. While ticket prices for senior's
ages sixty–five and over are one hundred Hong Kong dollars. It might be worthy to note that senior
ticket prices

Strategic Action Disney On Consumer Focused Initiative Essay
Assessment 1 Buyer Behavior MKT 220 Lawrence Bautista 14095172B Anika Vats May 13, 2015 –
Part A 1. Which strategic action Disney took in terms of consumer focused initiative? As Disney
decided to go global, their first expansion was launched in Japan in 1983 and eventually turned out
to be a success but it' proved to be a false sense of security for its overseas expansion'. When Disney
launched its name on the European market in 1992, there were a lot of cultural issues that arose
during its planning stages. They were particularly accused of ignoring the French culture and
exporting American Imperialism in its European Venture. The main issues were alcohol
consumption, language, pricing of tickets and merchandise tarnished the name of the Disney brand.
Farmers also protested for the fact that Disney would be using their precious land in constructing
their theme parks. These issues made Disney aware that venturing into non–American markets
would be very complex due to cultural differences. (Cohen, N/A) Stephen Burke, the vice president
in charge of park operations and marketing at Euro Disney then decided to change the name from
Euro Disney to Paris Disneyland to give French a more nationalistic approach to it, the strategies to
adapt into the French culture were removing the ban on alcohol in the theme park, lowering the
corporate Disney premium on admission, merchandise, hotels and food, relaxing Disney's
hierarchical

Hong Kong Disney Case

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