The document presents a feasibility study for a paint manufacturing project in India, highlighting that the Indian paint industry is valued at approximately $7.1 billion against a global backdrop of $160 billion. It notes that the Asia Pacific region, particularly China and India, is the largest and fastest-growing market for paints and coatings, with major brands holding significant market share due to consumer trust and scale advantages. Additionally, it provides insights into the manufacturing process, market dynamics, and competitive landscape within the industry.

1. Paints
Manufacturing
Project Feasibility
Presentation by
Primary Information Services
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2. Paints in the market

4. Paint Production Process

8. As against the global paints and coatings industry, which generates revenue of ~US$160bn, the
Indian paint industry is valued at ~US$7.1bn as on FY20. Asia Pacific (APAC), the world’s largest
coatings market with 45% market share and valued at US$71bn+ in 2019, has been growing
faster than the global and matured markets on account of relatively higher growth in the
economy, especially in China and India. China is the largest part of the APAC market,
comprising nearly 60% of volume and value. Including the next two largest markets, India and
Japan, the top three markets account for over 80% of the volume and value of the APAC
region.

9. Project Information
Two Laksh KLPA Decorative paint manufacturing
project profile - Sample
Eight Lakhs KLPA Paint Intermediates
Sample - project profile
Paint Industry market Scenario
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Manufacturing Process
Block Diagram of Waterborne Paints Process
Equipment suppliers
Raw Materials - Inventory Management
Environment Impact
Emulsion manufacturing process
Block Diagram of Waterborne Emulsion
Water and Power Requirement

11. Companies & Financials

12. Scope for New Paint
Industry
Based on research done on brands globally, BRAND leaders
barely shed market share in category like paints. This is
largely because customers/painters feel safe to stay with
leaders especially in decorative coatings where product is
purchased infrequently (5-10 years in tier2-3 cities, as per
our survey), which is moderately expensive and involves risk
of un-pleasant experience. Also, due to scale benefits,
leaders are able to spend more on R&D and advertisements
compared to competition. Hence, it is tough for challenger
brands to outperform leaders only by competing on quality
and price attributes. APNT should continue to dominate
interior paint category, Berger to lead in exterior paint while
Kansai in industrial coatings.