What are the five things every professional needs to do? Allen Blue, the founder of Linked-In says 1) Learning and Staying on the Cutting Edge; 2) Managing Your Career; 3) Doing the work; 4) Interacting with peers and colleagues; and Becoming a thought leader in your field. Tom Hood shows students examples from the CPA Profession about how social media tools can help jump start their careers in accounting.
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Social Media for CPA Professionals - Accounting Student Edition
1. 111
Social Media for CPA
Professionals
Student Edition
Presented by:
Tom Hood, CPA, CITP, CGMA
CEO
Maryland Association of CPAs
Business Learning institute
2. Tom Hood
â˘âŻ Named as fourth Most Influential in
Accounting by Accounting Today Magazine
â˘âŻ Top 150 Influencer by Linked-In
â˘âŻ Top 25 Influencers in Learning & HR by HR
Examiner
â˘âŻ Top 25 Public Accounting Thought Leaders
by CPA Practice Adviser
â˘âŻ Working on Learning Management with
AICPA/CPA2Biz, Cloud Curriculum,
Performance Management /XBRL,
Leadership & Generations
Tom Hood, CPA, CITP, CGMA
CEO
MACPA www.macpa.org
Business Learning Institute
(BLI) www.blionline.org
http://www.linkedin.com/in/tomhood/
4. Our research methodology #MBSN
MACPA NewYoung Professional Network collaborating to identify issues
5. Top Seven Issues â 2012
1.⯠Information overload (including accounting and tax
complexity)
2.⯠Work / life balance
3.⯠Generational issues and communications (including
upper management not sharing knowledge with the
younger generation)
4.⯠Developing networking skills
5.⯠Keeping up with technology -- especially the cloud
6.⯠Finding career guidance
7.⯠Understanding social media beneďŹts
CPA Success blog post http://cpa.tc/1ef
6. Five
 Things
 Every
 Professional
 Needs
Â
to
 be
 Good
 At
Â
1.⯠Learning
 and
 staying
 on
 the
 cu>ng
 edge.
Â
2.⯠Managing
 your
 career
 (yep,
 you
 have
 to
Â
take
 charge
 of
 your
 own
 career).
Â
3.⯠Doing
 the
 work
 (research,
 producIvity,
Â
communicaIon).
Â
4.⯠InteracIng
 with
 your
 peers
 and
Â
colleagues.
Â
5.⯠Becoming
 a
 thought
 leader
 in
 your
 ďŹeld.
Â
Â
Â
 -Ââ
 Allen
 Blue
 co-Ââfounder
 Linked-ÂâIn
Â
hQp://lnkd.in/HghTcX
Â
9. 34
MACPAâs Social Media Map
82,027 views
80,568 views
450 members
3,570 followers
1,251 connections
450 connections
Top 50 Business Blogs - 2011
Top Accounting
Blogs â 2009, 2010, 2011
10. Why
 is
 Twi)er
 important?
Â
Bill
 Sheridan,
 CAE
Â
The
 Business
 Learning
 Ins?tute
Â
1.⯠InformaIon
Â
2.⯠CiIzen
 journalism
Â
3.⯠Customer
 service
Â
4.⯠CommunicaIon
 /
Â
collaboraIon
Â
11. Case
 Studies
Â
On
 the
 Cover
 of
 a
 Magazine?
Â
â˘âŻ BCG
 &
 Company
 â
 blogs,
 twiQer
Â
â˘âŻ Naden/Lean
 â
 blogs,
 twiQer
Â
â˘âŻ James
 Carroll
 â
 facebook,
 twiQer
Â
â˘âŻ Morris
 &
 DâAngelo
Â
18. The
 MarrioQ
 Story
Â
âBillâs
 blog
 makes
 me
 feel
Â
connected
 to
 the
 organiza7on
Â
in
 a
 way
 I
 had
 not
 felt
 before.
 I
Â
feel
 more
 informed
 and
 closer
Â
to
 the
 organiza7on
 than
 ever
Â
before.â
 â
 from
 a
 MarrioQ
Â
Finance
 Team
 member
 during
Â
an
 MACPA
 Professional
 Issues
Â
update
 at
 their
 HQ
 in
Â
Bethesda,
 MD
 ].
Â
What
 if
 you
 could
 keep
 your
 organizaIon
 informed
 and
 inspired
Â
by
 your
 thoughts?
Â
19. Three
 authors
Â
ReTweeted
 this
Â
blog
 post
 which
Â
menIoned
 their
Â
booksâŚ
Â
hQp://www.cpasuccess.com/2012/01/the-Ââtop-Ââten-Ââbusiness-Ââbooks-Ââof-Ââ2011.html
Â
Â
20. Featured
Â
our
 blog
Â
post
Â
http://dld.bz/agc8f
The
 post
 was
 even
 featured
 in
 an
 accounIng
Â
educatorâs
 âdailyâ
 distributed
 to
 his
 followers.
Â
21. Social
 Media
 to
 engage
 &
 connect
 at
Â
the
 NE
 CPE
 conference
Â
Another
 example
 of
 using
Â
social
 media
 to
 engage
 a
Â
broader
 audience.
 In
 this
 case
Â
I
 used
 twiQer
 to
 get
 feedback
Â
from
 CPAs
 about
 the
 use
 of
Â
social
 media
 in
 learning.
Â
Â
It
 also
 informed
 CPAs
 about
Â
the
 NE
 CPE
 Conference
 so
Â
they
 âheardâ
 that
 we
 were
Â
working
 hard
 to
 improve
 the
Â
learning
 for
 them.
Â
Â
Â
The
 followed
 up
 with
 a
 blog
Â
post
 about
 the
 event
 and
 got
Â
more
 engagement
 with
Â
comments
 from
 the
 group.
Â
Â
Â
23. Itâs
 Bigger
 Than
 You
 Think
 â
 Social
Â
OrganizaIons
Â
From:
Â
Â
Â
Â
Â
Â
Â
 To:
Â
Hierarchy
Â
Â
Â
Â
Â
 Network
Â
Command
 &
 Control
Â
 Connect
 &
 Collaborate
Â
Experience
 Curve
Â
Â
Â
 CollaboraIon
 Curve
Â
Lecturer
Â
Â
Â
Â
Â
Â
 Facilitator
Â
Push
Â
Â
Â
Â
Â
Â
Â
 Pull
Â
24. âIn
 a
 period
 of
 rapid
 change
 and
 increasing
Â
complexity,
 the
 winners
 are
 going
 to
 be
 the
Â
people
 who
 can
 LEARN
 faster
 than
 the
 rate
 of
Â
CHANGE
 and
 faster
 than
 their
 COMPETITION.â
Â
-Ââ
 Tom
 Hood,
 CPA.CITP.CGMA
 7/15/13
 T
Â
25. Why
 students
 should
 care
 about
 Social
Â
Media
Â
âIn-Ââforming
 is
 the
 individual
 person's
Â
analog
 to
 open-Ââsourcing,
 outsourcing,
Â
insourcing,
 supply-Ââchaining,
 and
Â
oďŹshoring.
 Informing
 is
 the
 ability
 to
 build
Â
and
 supply
 your
 own
 personal
 supply
Â
chainâa
 supply
 chain
 of
 informa?on,
Â
knowledge,
 and
 entertainment.
 In-Ââ
forming
 is
 about
 self-Ââcollabora?onâ
becoming
 your
 own
 self-Ââdirected
 and
 self-Ââ
empowered
 researcher,
 editor,
 and
Â
selector
 of
 entertainment.
Â
Â
Â
Â
Â
Â
Â
 â
 Thomas
 Friedman
Â
26. Tom Hood, CPA.CITP
CEO
Maryland Association of CPAs
Business Learning Institute
(443) 632-2301
E-mail tom@macpa.org
Web http://www.macpa.org
Blog http://www.cpasuccess.com
Â
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