The “Amazon” and “Community” Models: The Intersection of Community and Learning David Wilkins Senior Director, Social Lear...
Agenda <ul><li>Where are we now and how did we get here? </li></ul><ul><ul><li>Cultural drivers </li></ul></ul><ul><ul><li...
How did we get here?  And where are we? How did we get here?  And where are we?
A Brief History of Human Communication Model Time 1 : 1 1 : Many Many : Many 1900’s    1900’s 2000   <ul><li>Premise #1:...
A Brief History of Human Communication Model Time 1 : 1 1 : Many Many : Many 1900’s    1900’s 2000   <ul><li>Premise #1:...
World-wide Demographic Issues <ul><li>Premise #2:  the workforce has changed and will continue to change </li></ul><ul><li...
Long-standing Issues in Performance Source:   Jay Cross Informal Learning- The Other 80% Informal Learning, 2007 1 : Many ...
Long-standing Issues in Performance Source:   Jay Cross Informal Learning- The Other 80% Informal Learning, 2007 1 : Many ...
Why Social Learning -- my story
Content and Community <ul><li>We need to rethink our learning models </li></ul><ul><li>We need to rethink content </li></u...
People and Community <ul><li>What is the point of connecting to people? </li></ul><ul><ul><li>Find knowledge, content, exp...
People and Community <ul><li>What is the point of connecting to people? </li></ul><ul><ul><li>Find knowledge, content, exp...
How do we get there?
Most of the industry today LMS LMS Time and cultural maturity   Strategic  impact and ROI  
Stage 2? Time and cultural maturity   Strategic  impact and ROI   LMS Social Media
Stage 3? Community Time and cultural maturity   Strategic  impact and ROI   LMS Social Media
Stage 4? Community Time and cultural maturity   Strategic  impact and ROI  
Two models <ul><li>Two models </li></ul><ul><ul><li>Social media and networking *about* a learning resource. </li></ul></u...
Why the Amazon model? <ul><li>Networking before, after and during formal learning </li></ul><ul><li>Expertise location </l...
Increasing the value of content & expertise <ul><li>Premise:  content and expertise are only valuable when they are found ...
Two models <ul><li>Two models </li></ul><ul><ul><li>Social media and networking *about* a learning resource. </li></ul></u...
Why the Community model? <ul><li>Communities of practice (groups, sub-groups) </li></ul><ul><ul><li>New hire networks </li...
Role changes <ul><li>Look outside our space: </li></ul><ul><ul><li>iReport, Innocentive </li></ul></ul><ul><ul><li>IdeaSto...
New Skills and Competencies? <ul><li>Community Management </li></ul><ul><li>Editing and Producing </li></ul><ul><li>Coordi...
Homework <ul><li>The Long Tail </li></ul><ul><li>We Are Smarter than Me </li></ul><ul><li>Groundswell </li></ul><ul><li>Bl...
Questions Comments Other areas of discussion
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The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0

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The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0

  1. 1. The “Amazon” and “Community” Models: The Intersection of Community and Learning David Wilkins Senior Director, Social Learning Solutions Mzinga [email_address] @dwilkinsnh on Twitter dwilkinsnh on Facebook, AIM, LinkedIn etc…
  2. 2. Agenda <ul><li>Where are we now and how did we get here? </li></ul><ul><ul><li>Cultural drivers </li></ul></ul><ul><ul><li>Issues, historical and present day </li></ul></ul><ul><li>Where should we be going? </li></ul><ul><ul><li>Roadmap to Learning 2.0 phase 1 – Amazon model </li></ul></ul><ul><ul><li>Roadmap to Learning 2.0 phase 2 – Community model </li></ul></ul><ul><li>What is the instructional designers role in all of this? </li></ul><ul><li>Q&A </li></ul>
  3. 3. How did we get here? And where are we? How did we get here? And where are we?
  4. 4. A Brief History of Human Communication Model Time 1 : 1 1 : Many Many : Many 1900’s  1900’s 2000  <ul><li>Premise #1: the nature of human communication has changed </li></ul>
  5. 5. A Brief History of Human Communication Model Time 1 : 1 1 : Many Many : Many 1900’s  1900’s 2000  <ul><li>Premise #1: the nature of human communication has changed </li></ul>
  6. 6. World-wide Demographic Issues <ul><li>Premise #2: the workforce has changed and will continue to change </li></ul><ul><li>In brief: </li></ul><ul><ul><li>Older, more knowledgeable people are retiring, resulting in a talent and expertise shortage </li></ul></ul><ul><ul><li>Younger, more technically savvy people are entering the workforce, resulting in new expectations around collaboration and networking </li></ul></ul>
  7. 7. Long-standing Issues in Performance Source: Jay Cross Informal Learning- The Other 80% Informal Learning, 2007 1 : Many 1 : 1 <ul><li>Premise #3: We’ve been standing on a whale fishing for minnows (Paul Saffo) </li></ul>
  8. 8. Long-standing Issues in Performance Source: Jay Cross Informal Learning- The Other 80% Informal Learning, 2007 1 : Many Many : Many <ul><li>Premise #3: We’ve been standing on a whale fishing for minnows (Paul Saffo) </li></ul>
  9. 9. Why Social Learning -- my story
  10. 10. Content and Community <ul><li>We need to rethink our learning models </li></ul><ul><li>We need to rethink content </li></ul><ul><li>We need to rethink ADDIE </li></ul><ul><li>We need to rethink our roles </li></ul>Comments Ratings Blogs Social Networking Documents *ECM *SharePoint *ERP, CRM Courses Curriculums *LMS Certification*LMS Discussions
  11. 11. People and Community <ul><li>What is the point of connecting to people? </li></ul><ul><ul><li>Find knowledge, content, expertise through people </li></ul></ul><ul><ul><li>Establish trust to enable information flow </li></ul></ul><ul><ul><li>Recruiting, retention, innovation, productivity </li></ul></ul><ul><li>We need to rethink Talent Management </li></ul>
  12. 12. People and Community <ul><li>What is the point of connecting to people? </li></ul><ul><ul><li>Find knowledge, content, expertise through people </li></ul></ul><ul><ul><li>Establish trust to enable information flow </li></ul></ul><ul><ul><li>Recruiting, retention, innovation, productivity </li></ul></ul><ul><li>We need to rethink Talent Management </li></ul>
  13. 13. How do we get there?
  14. 14. Most of the industry today LMS LMS Time and cultural maturity  Strategic impact and ROI 
  15. 15. Stage 2? Time and cultural maturity  Strategic impact and ROI  LMS Social Media
  16. 16. Stage 3? Community Time and cultural maturity  Strategic impact and ROI  LMS Social Media
  17. 17. Stage 4? Community Time and cultural maturity  Strategic impact and ROI 
  18. 18. Two models <ul><li>Two models </li></ul><ul><ul><li>Social media and networking *about* a learning resource. </li></ul></ul><ul><ul><li>Social media and networking for it’s own sake. </li></ul></ul>Amazon Model Community Model IdeaShare Blogs Discussions Chat Formal Learning File Library Social Networking
  19. 19. Why the Amazon model? <ul><li>Networking before, after and during formal learning </li></ul><ul><li>Expertise location </li></ul><ul><li>Design for change: blogs, discussions, wikis </li></ul><ul><li>Finding and learning from a variety of perspectives </li></ul><ul><li>Most effective learning happens *after* formal instruction during debrief </li></ul><ul><li>Most information in the enterprise is not stored in courses, knowledge management, or formal anything </li></ul><ul><li>Ratings and comments provide another vehicle to rate value of content </li></ul>
  20. 20. Increasing the value of content & expertise <ul><li>Premise: content and expertise are only valuable when they are found and used </li></ul><ul><li>Content / expertise that can’t be found is useless </li></ul><ul><li>Anything that increases the use and reach of content / expertise increases value and ROI </li></ul>Content / Expertise Ratings, Tagging, Linking Recommendations Value Rachel Happe
  21. 21. Two models <ul><li>Two models </li></ul><ul><ul><li>Social media and networking *about* a learning resource. </li></ul></ul><ul><ul><li>Social media and networking for it’s own sake. </li></ul></ul>Amazon Model Community Model IdeaShare Blogs Discussions Chat Formal Learning File Library Social Networking
  22. 22. Why the Community model? <ul><li>Communities of practice (groups, sub-groups) </li></ul><ul><ul><li>New hire networks </li></ul></ul><ul><ul><li>Alumni networks </li></ul></ul><ul><ul><li>Subject area networks </li></ul></ul><ul><ul><li>Affinity networks </li></ul></ul><ul><li>Connecting leaders or experts together </li></ul><ul><li>80% of the skills and knowledge people use in the workplace does not come from formal learning </li></ul><ul><li>Talent Development – this is how Millennials think </li></ul><ul><li>Talent Retention -- capture Boomer expertise </li></ul><ul><li>Bonus: connect Boomers to Millennials as mentors </li></ul>
  23. 23. Role changes <ul><li>Look outside our space: </li></ul><ul><ul><li>iReport, Innocentive </li></ul></ul><ul><ul><li>IdeaStorm, MyStarbucks, Proctor & Gamble etc… </li></ul></ul><ul><li>Some reporters shift into editorial roles / vetting </li></ul><ul><li>Some researchers and strategists shift into coordinators, facilitators </li></ul><ul><li>Core skills a 2.0 company needs? </li></ul><ul><ul><li>Sharing expertise, connecting the dots </li></ul></ul><ul><ul><li>Community culture, wisdom of the crowds… </li></ul></ul><ul><li>“ Teach a man to fish” or “Teach a man to teach”? </li></ul><ul><li>Do you want to be the pipe or the plumber? </li></ul>
  24. 24. New Skills and Competencies? <ul><li>Community Management </li></ul><ul><li>Editing and Producing </li></ul><ul><li>Coordinating and Facilitating </li></ul><ul><li>Moderation </li></ul><ul><li>Seeding, Connecting, and Recommending </li></ul><ul><li>Zen Mastery – Give up control to get control </li></ul><ul><li>Others? </li></ul>
  25. 25. Homework <ul><li>The Long Tail </li></ul><ul><li>We Are Smarter than Me </li></ul><ul><li>Groundswell </li></ul><ul><li>Blogs </li></ul><ul><ul><li>http://www.mzinga.com/en/AboutUs/OurTeam/Thought_Leaders/Dave_Wilkins.asp </li></ul></ul><ul><ul><li>Tony Karrer, Stephen Downes – and then follow all their links ; ) </li></ul></ul><ul><li>White Papers http://www.mzinga.com/en/Community_Technology/Resources/White_Papers/ </li></ul><ul><li>Articles </li></ul><ul><ul><li>http://www.clomedia.com/features/2008/May/2195/index.php </li></ul></ul><ul><ul><li>http://www.clomedia.com/in-practice/2008/May/2196/index.php </li></ul></ul><ul><ul><li>http://www.learningcircuits.org/0408_wilkins.html </li></ul></ul><ul><ul><li>http://www.talentmgt.com/talent.php?pt=a&aid=701 </li></ul></ul>
  26. 26. Questions Comments Other areas of discussion

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