1. Use of text:
(Title, Credits, animated captions, stings, idents, interactive
menus, web banner)
Stings

2. Brief description:
What do you see?
It starts off with a sort of liquid which forms together and creates a globe. This, to
me, gives the impression that the designer has done this as a way of symbolising
the world coming together for such a massive event – which is why it is gold. By
watching this motion graphic I feel like it’s target audience would be quite artistic.

3. Techniques used:
Animation, Visual Effects, Colour Rendering, Graphics, Movement
You notice that the dominant colour is gold, which symbolises the World Cup and
World Cup trophy. The other colour is black. This symbolises ITV’s sport coverage.
This is a good example of contrasting colours. The black background makes the
trophy as well as the white text legible and clear to see.
There is quite a bit of movement during the sting. It first moves from just the
bottom of the trophy before creating the ball that sits on top of it. It then pans out
to a wide shot that reveals the trophy fully and then some rings start circling the
trophy.

4. Advanced techniques:
Blur, Sharpen, Distortion, Rotation, Opacity
The sting starts out distorted. As they ‘build’ the trophy, it gets more and more
sharp as the sting carries on.
Around the trophy, there is some sort of smoke which is blurred. It is also around
the rings too. I think the designer of the sting has done this because he/she feels
like that part of the graphic is not as important as the main image (the trophy). I
could probably recreate this using Adobe After Effects using the Motion Blur tool.
The rotation on show during this sting is when the rings are circling the trophy. The
rings look like halo’s. This to me shows that the designer has tried to make the
tournament come across as ‘Godly’ and legendary.

5. Technical comments:
Video format, Screen ratio, Resolution, Frame rate, Compression
These numbers are for the website, ‘Vimeo’ – which the sting is played on.
The video format is a codec: H.264.
Pros of this codec;
- H.264 delivers incredible video quality at data rates one-fourth to one-half the size of previous video
formats
- H.264 offers dramatically lower bit rates and better picture quality than MPEG-2, MPEG-4 or H.263+
- It is 2X times more efficient than MPEG-4. and file size is 3X times smaller than comparable MPEG-2
Codec's
-It is easy to integrate and covers wide range of picture format. Hence used in large application segment.
Cons of this codec;
- H.264 requires longer encoding time
- It is certainly not constricted and low-bandwidth friendly
- More Hardware overhead is also one of the limiting factor
- Licensing agreements are complicated.
The frame rate is 24, 25 or 30 FPS (frames per second).
The resolution is 640x480 for standard definition and 1280x720 for high definition .