1. Salford City College
Eccles Centre
Creative Media Production
Use of text: The text reads “ITV Sport”. It is a sting.
(Title, Credits, animated captions, stings,
indents, interactive menus, web banner)
Brief description: The world cup forms and zooms out so we can see it, then two gold circles appear and start
What do you see? circling it, text then appears reading “ITV Sport” and the circles continue spinning for a few
seconds before stopping. The cup appears very bright and a shiny gold colour which is done to
make the cup look more valuable and prestigious because it’s so gold and brightly coloured
which will attract people to watch it because it obviously must be a good tournament if the
prize is so prestigious.
Techniques used: Visual effects are used to make it look like the planet has formed on top of the cup. This is so
Animation, Visual Effects, Colour Rendering, viewers know that the whole world is involved. Also visual effects are used to make the cup
Graphics, Movement glow and appear brighter and golder to make the cup look valuable/prestigious. The actual cup
moves abit itself so we can fully see it at the end of the graphic also the two circles around the
cup move around it.
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2. Salford City College
Eccles Centre
Creative Media Production
Advanced techniques: At first the cup is slightly blurred but it becomes sharper as it reveals what it is, this is done to
Blur, Sharpen, Distortion, Rotation, Opacity make it stand out more and look more prestigious as we find out what it is. Rotation of the cup
is used as it slowly moves around so we can see the front of it, also the circles around it rotate
around it a few times.
Technical comments: Video Format = HD, Screen Ratio = 16:9, Resolution = 1280 x 720, Frame rate = 24, 25, or 30
Video Format, Screen Ratio, Resolution, FPS, Compression = H.264
Frame rate, Compression
Motion Graphics and Video Compositing Unit 64
Glossary
Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are
usually combined with audio for use in multimedia projects.
Compositing video - When there are several different clips of video are layered over one another to create a single image.
Interactive Menus – DVD Interface or Interactive Menus on a web page
Ident – The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.
Animated Captions – Animated Graphics layered over an image / video
Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web
Banner usually a mix of motion graphics and video
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3. Salford City College
Eccles Centre
Creative Media Production
Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK
Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the
digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)
Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be
Widescreen (16:9) in a cinematic sequence.
Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.
Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25
fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing
(jerkiness).
Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods. This sometimes means a loss in
image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload
sites)
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