1. Use of text:
(Title, Credits, animated captions, stings, idents, interactive
menus, web banner)
Stings

2. Brief description:
What do you see?
The text is a motion graphic in that in the ITV Sport logo there is a line at the end of
it that the text peeps out of. It is glowing at first before revealing itself.

3. Techniques used:
Animation, Visual Effects, Colour Rendering, Graphics, Movement
You notice that the dominant colour is gold, which symbolises the World Cup and
World Cup trophy. The other colour is black. This symbolises ITV’s sport coverage.
This is a good example of contrasting colours. The black background makes the
white text legible and clear to see.
There is quite a bit of movement during the sting. It first moves from just the
bottom of the trophy before creating the ball that sits on top of it. It then pans out
to a wide shot that reveals the trophy fully and then some rings start circling the
trophy.

4. Advanced techniques:
Blur, Sharpen, Distortion, Rotation, Opacity
The sting starts out distorted. As they ‘build’ the trophy, it gets more and more
sharp as the sting carries on.
Around the trophy, there is some sort of smoke which is blurred. It is also around
the rings too.
The rings are also rotating around the trophy.

5. Technical comments:
Video format, Screen ratio, Resolution, Frame rate, Compression
These numbers are for the website, ‘Vimeo’ – which the sting is played on.
The video format is a codec: H.264.
The frame rate is 24, 25 or 30 FPS (frames per second).
The resolution is 640x480 for standard definition and 1280x720 for high definition.