IKEA GENERALITY OF THE WORLD OF ARTS AND ENGINEERING

1. Presented by:

3. Kamprad was born in 1926 on a farm in rural
Sweden. Young Ingvar bought matchbooks in
bulk and sold them individually. By the time he
was 10, he was selling pens, pencils, seeds for
flowers, and Christmas tree decorations. He
worked hard and did well in his studies. His dad
inspired him by paying him cash for doing well in
school and Kamprad used that money to start
IKEA in 1943. He was 17 years old.

4. In 1943, at the age of 17, Kamprad upheld
this characterization when he decided to
become an entrepreneur and created a
commercial company called "IKEA, Ingvar
Kamprad." The word IKEA was an acronym
of his name and address: Ingvar Kamprad
and Elmtaryd, Agunnaryd--the name of his
farm and the name of the village it was
located within.

6. Ingvar launched the iconic IKEA catalog in
1951. The prices were so low that people
were skeptical about the quality of the
furniture, so Kamprad rented an old
workshop into a showroom to display his
furniture. A few years later, Kamprad solved
the problem of the expense of shipping large
furniture when he took the legs of a coffee
table so it could be packed flat.

7. (a picture of the very first IKEA catalog that was published in 1951)

9. The blue and yellow IKEA logo is the symbol
for instant recognition of the IKEA Brand.
They also enhance our uniqueness and our
Swedish heritage. The IKEA Brand blue
colour creates attention to the offer,
thereby making it stand out. The IKEA Brand
yellow, on the other hand, is an optimistic
color giving customers a positive impression
when meeting the IKEA Brand, everywhere,
anytime.

11. The first stores outside of sweden were opened in
Norway in 1963 and Denmark in 1969. From there,
it was only a matter of time before IKEA conquered
Europe. A few short years later its first store
outside of Scandanavia opened, and over the next
decade IKEAs were popping up worldwide in
countries like Japan, Australia and Canada, where
crowds lined up for grand openings. Germany is
IKEA’s biggest market with 53 stores, followed by
the US with 51.

14. "MAKE ROOM FOR LIFE"
"THE WONDERFUL
EVERYDAY"
"THE WONDERFUL EVERY
DAY IS COMING"
"AFFORDABLE SOLUTIONS
FOR BETTER LIVING"

17. • furniture
• kitchen & appliances
• kitchenware & tableware
• storage & organization
• textiles
• bathroom products
• beds & mattresses
• outdoor products
• lighting
• decoration
• baby & children
• pots & plants
• laundry & cleaning
• home improvement
• home electronics
• working from home
• smart home
• summer
• rugs, mats, &
flooring
• holiday season

20. Outlet Store
Retail Store
Replica/Fake
>Php2,000

27. •
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•
•
•
•

28. •
• Mixed-and-matched products
• mass-market affordability and reusable durability.
• Sponsored content
• inspire the customer’s vision.
• participatory
• latest technology

41. They sell Houses
They sell fully built house for the
customer to buy.
They did not sell furniture
until 1948
They sell pens, wallets and picture frames
and other small goods.

42. Beds share the names of area in Norway,
rugs are mainly named after places in
Denmark, while the sofas are named
for town in Sweden.
The first piece of flat-pack furniture wasn't sold
until 1956
Flat-pack furniture was invented in Sweden by
Gillis Lundgren ,a draughtsman hired by
Ingvar Kamprad.

43. The museum is located on the very first
store. It opened in 2016, it centers
around the history of the store and it's
evolution.

44. There are 400 plus IKEA stores scattered around
the globe.
It operates in 63 countries including Philippines
Thailand
South Korea
China
Sweden
Philippines