IKEA is a Dutch company that specializes in designing and selling ready-to-assemble furniture and home décor, focusing on a business model centered around product range, low prices, and improving everyday life. The company's strategies include low cost leadership through limited product ranges and high sales volumes, a unique product strategy with in-house design, and effective market development targeting new markets like Russia. IKEA's competitive edge lies in its combination of low cost, good quality, extensive service offerings, and strong brand image.

1. PRESENTED BY:
DARAKSHAN RAZA
NOMAN RAFIQ
RUKSANA
MAHA

2. ABOUT IKEA?
IKEA is a private held, Dutch company that
designs and sells ready-to-assemble
furniture, appliance & home Décor.
Three Steps business model:
• Our product range.
• Our low prices.
• A better everyday life.

3. STRATEGIES USED BY IKEA:
1. Low Cost Leadership Strategy:
• A Limited range of articles and big sales volumes make
it possible for us to keep costs down.
2. Product Strategy:
• Design its own furniture.
• Low priced furniture store provides reassembles
furniture and casual furniture.

4. STRATEGIES USED BY IKEA:
3. Promotion Strategy:
• IKEA store shoppers are guided properly.
• IKEA providing home delivery services to its
customers.
4. Market Development Strategy:
• Targets new market with IKEA’s products.
• E.g.: Russia is a potential market for IKEA because the economy
of Russia is expanding.

5. COMPETITIVE EDGE:
1. Low cost and good quality more than competitors.
2. Good Service.
3. High Quality of Design.
4. Wide Varieties.
5. Good Brand image in consumer’s brains.
6. IKEA has special team develops new products,
updating technology.
7. IKEA Products are stylish that makes the company
unique.

6. IKEA ERRC GRID

7. VALUE CURVE FOR IKEA

8. Thank You