Ikea case study 1. INTRODUCTION 2. HISTORY 3. IKEA TEAM 4. HOW IT BECAME A BILLION- DOLLAR BRAND ? 5. IKEA IS AN ACRONYM 6. SWOT ANALYSIS 7. HOW IKEA DEALS WITH CONSUMERS IN DIFFERENT MARKETS ? 8. PROS 9. CONS

1. IKEA CASE
STUDY

2. INTRODUCTION
IKEA is one of the biggest furniture companies in the
world founded by a carpenter named Ingvar
Kamprad who was 17 years old, in Sweden in 1943.
Everybody knows that Ikea offers products at a very
lower price than any retail shop. Ikea has invested
800 crores in India, It has more than 9500 Products
and has more than 350 stores in 35 countries.

3. 1943
IKEA is founded by
Ingvar Kamprad.
1948
Furniture is introduced into
the IKEA range to discuss.
1958
The first IKEA store
opens in Sweden
1982
IKEA Group is formed
HISTORY

4. IKEATEAM
Ingvar Kamprad Jesper Brodin Susanne Pulverer
FOUNDER CEO CEO INDIA

5. HOW IT BECAME A BILLION-
DOLLAR BRAND ?
The European brand specializes in providing kitchen and
home appliances, along with accessories. Currently
operating in 52 countries, the company opened its first
store in Sweden with the name Möbel-IKÉA. Germany
(53) leads the race in the number of stores followed by
the United States (50).

6. I - Ingvar
K - Kamprad
E - Elmtaryd, the name of the family
farm where Ingvar Kamprad was born
A - Agunnaryd, the
hometown of the owner
IKEA IS AN
ACRONYM FOR

7. TITLE PAGE
SWOT
ANALYSIS
1. Customer knowledge
2. Constantly using innovations to drive costs down
3. Supply chain integration
4. Brand reputation and market presence
5. Diversified product portfolio
1. Further expansion into developing economies
2. Growing online sales
3. Expansion to growing grocery market
1. Negative publicity
2. Decreasing quality
3. Standard products
1. Intensifying competition
2. Growth of average consumer income
STRENGTH WEAKNESS
OPPORTUNIES THREATS

8. HOW IKEA DEALS WITH CONSUMERS IN
DIFFERENT MARKETS ?
UNDERSTANDING CONSUMERS
IN DIFFERENT GEOGRAPHIC
LOCATIONS.
DO IT YOURSELF
1
2
2
3 AFFORDABLE FURNITURE

9. RELEVANT AND FASHIONABLE
SHOWROOM EXPERIENCE
5
4
HOW IKEA DEALS WITH CONSUMERS IN
DIFFERENT MARKETS ?

10. PROS
Successful Brand
Positioning
Unique
customer
engaement
Customized
furniture
1 2 3

11. CONS
Competition
from traditional
furniture
DIY
Implementation
difficulty
Customization
issues
1 2 3
Different
consumer
preferences
4

12. Thank you!