IKEA was founded in 1943 by 17-year-old Ingvar Kamprad in Sweden. It is now a global company worth millions. IKEA uses strategies like bulk buying, controlling supply chains, and efficient packaging to keep costs low. The company allows customers to experience stores fully before purchasing flat-packed items to assemble themselves, making transportation and storage easier. IKEA tailors some products to local markets, like developing larger glasses for the US and deeper drawers on wardrobes. It is expanding in Asia using this DIY model while allowing assembly services in China where consumers prefer it.

2. STOP DREAMING
START DOING

3. IKEA was
founded in 1943
by a 17-year-old
sweden named
Ingvar Kamprad
who sold pens
,Christmas
cards.Which is
now a
millionare with
income 17.7
million swedish
kronor .

6. • One-stop sanctuary for coolness
• The quintessential cult brand

8. IKEA’s floor plan

9. BUISNESS STRATEGY
• Buying in bulk
• Controlling the supply chain
• Using lighter packaging
material
• Saving electricity through solar
panels,low-wattage light bulbs

10. Buisness strategy
IKEA gives an
opportunity for
consumers to
experience entire
store .Next,they
can pick up their
purchases in flat
boxes .this strategy
makes storage and
transportation
easier and cheaper
for the store.

12. IKEA catering local and
regional markets
• IKEA China stocks specific items
for each New Year
• IKEA U.S. developed larger glasses
for the U.S. market
• IKEA designed wardrobes for the
U.S. market with deeper drawers

13. IKEA in asia
• The company is expanding its buisness in asia
by using the core DIY (do it yourself) delivery
and assembly buisness model.
• In China ,consumers do not want to assemble
product themselves and will pay for home
delivery and assembly.
• The company is also planning to implement
DIY also in India ,where DIY is also less
common.

20. • IKEA has essentially
changed the way
people shop for
furniture .Discuss
the pros and cons
of this strategy.

21. DISCLAIMER
• CREATED BY:-NITIN
GANGWAR ,IIT ROPAR
• DIRECTED BY:-PROF.
SAMEER MATHUR,IIM L.