Technology is creating new opportunities for consumer connections. It's also generating more noise. Here, we look at the key digital trends that are getting the most investor attention in 2015.

1. DIGITAL
TRENDS 2015

2. Increasing the value brands
Technology is breaking open new opportunities for consumer connections
Value is a perception not a
calculation. Value is something
people feel, not something
we tell them they get
Increase the number of
meaningful interactions
your customers have
with your brand

3. Increasing the value brands
Technology is breaking open new opportunities for consumer connections
Value is a perception not a
calculation. Value is something
people feel, not something
we tell them they get
Increase the number of
meaningful interactions
your customers have
with your brand
It’s also creating more noise

4. Increasing the value brands
Technology is breaking open new opportunities for consumer connections
Value is a perception not a
calculation. Value is something
people feel, not something
we tell them they get
Increase the number of
meaningful interactions
your customers have
with your brand
More difficult than ever to break through
It’s also creating more noise

5. Storytelling
Social
Media
Search Engine
Optimisation
Lead Generation
TREND #1
Content

6. 50%of consumer time
online is spent
engaging with
custom content
6 to 7x
higher
Conversion rates
for brands using
content marketing is
62%
Digital content marketing
costs 62% less than
traditional marketing
and generates about
3 times as
many leads
TREND #1
Content

7. Mitchell & Butlers
Vintage Inns Social Media
• 40% increase in
Facebook likes
• 30,000“pie spins”
TREND #1
Content

8. Connect the content to
people’s emotions, interests
and behaviours and put its
message in the consumer’s life
TREND #1
Content

9. Companies who are personalising
web experiences are seeing an average
19% uplift in sales
Welcome back!
You may
like these...
Your local
branch is...
TREND #2
Hyper Personalisation
Segment of
1

10. Bupa
Winner
The IPA
Health
Awards
International Rewards
and CRM programme
Highly sharable content
65% of engagements
from non-members
TREND #2
Hyper Personalisation

11. Open time marketing
Geo-location Local weather Device SocialData
TREND #2
Hyper Personalisation

12. Premium Country Pubs Group
Over 1 million
downloadsMitchells Butlers Pub Group
TREND #2
Hyper Personalisation

13. Time Spent on Mobile Devices and TV
100
110
120
130
140
150
160
170
180
190 Daily Average (Min)
Q1 2012 Q1 2013 Q1 2014 Q3 2014
TREND #3
Always On

14. 85%
oftheworld’spopulation
will have 3G coverage
By 2017
TREND #3
Always On

15. How consumers research products using mobile
search and review sites
TREND #3
Always On
A
rts
Entertainm
ent
N
ew
s
G
eneralK
now
ledge
Shopping
Food
Technology
H
ealth
C
are
Social
R
estaurants
N
avigation
Finance
B
eauty
H
om
e
Furnishing
Travel
A
uto
15%
12%
10%
7% 7%
6% 6%
5%
4% 4% 4%
3% 3%
2%
1%

16. Mobile is bridging
the physical and
digital worlds
Creating a compelling
experience that no static
ad could ever achieve
TREND #3
Always On

17. +90% +50%
Interactivevideo
completion rate completion rate
Conventionalvideo
TREND #4
Experiential Selling

18. Pharrell Williams debuts 24-hour, interactive music video for ‘Happy’. Viewers can fast-forward or move backward
using a clock interface that hovers over the display, and share specific moments on Twitter or Facebook
Let the customer lead the way
TREND #4
Experiential Selling

19. Storytelling that puts the viewer in control
TREND #4
Experiential Selling

20. Brands will start to have a constant, live presence
in our homes and will allow for interaction with
consumers like never before
Now you can talk to your
speakers The Amazon Echo
Multiple smart devices are
all linked and controlled by
a single hub
TREND #5
Home Connected Era

21. Ideas
enrich
consumer
perceptions of
a brand’s
value
Technology Creativity

22. Contact information
Them
Westminster House
Kew Road
Richmond TW9 2ND
www.themlondon.com
020 8090 3333
Katherine Scheibli - Client Services Director
katherine@themlondon.com
mobile: 07879 024 134