Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Future proofing your business in the age of consumer empowerment

A 30-minute high level exec overview of the how to communicate with your customers in this digital era.

  • Be the first to comment

Future proofing your business in the age of consumer empowerment

  1. 1. In The Age Of Consumer Empowerment MIEL VAN OPSTAL | SEP. 17, 2014 FUTURE-PROOFING YOUR BUSINESS IN THE AGE OF CONSUMER EMPOWERMENT
  2. 2. To date, NASA has documented roughly 1,800 "spinoff" technologies. Here's a short list of things they’ve invented.
  3. 3. Source: comScore
  4. 4. Generations X, Y and Z
  5. 5. 92.6% makes purchasing decisions based on visuals Source: socialmarketingwriting
  6. 6. We remember 20% of what we read, but 83% of what we see
  7. 7. Economic Survival
  8. 8. An omnichannel strategy to support the proliferation of channels
  9. 9. “The Future Smart Home: Each household will contain 500 smart devices by 2022” - Gartner (09/2014)
  10. 10. Content, Service & Storytelling
  11. 11. Non-interruptive Non-instrusive Bespoke & personalized Opt-in
  12. 12. Source: GetVerde
  13. 13. Source: Lee Odden
  14. 14. It’s not about digital marketing, it’s about omnichannel marketing in a digital era. It’s not about selling to customers, it’s about empowering customers to make the right sales decision.
  15. 15. linkedin.com/in/mielvo twitter.com/coolz0r +32 472 675 692

×