Social Amplification - Secrets of the trade
•Download as PPTX, PDF•
4 likes•1,613 views
Influencer marketing, brand advocates, brand ambassadors or social amplification, it's all the same. But it only works if you set things up right. How does it work? I gave this keynote at the Social Media Day event at Proximus on March 17.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Social Amplification - Secrets of the trade
Similar to Social Amplification - Secrets of the trade (20)
More from Miel Van Opstal
More from Miel Van Opstal (19)
Recently uploaded
Recently uploaded (20)
Social Amplification - Secrets of the trade
- 1. In The Age Of Consumer Empowerment MIEL VAN OPSTAL | 2016, MARCH 17 SOCIAL AMPLIFICATION: SECRETS OF THE TRADE
- 3. SECRETS OF THE TRADE – HOW TO PIMP OUT YOUR AUDIENCE HOW DO YOU ACTIVATE A CORE GROUP OF SATISFIED CUSTOMERS TO DO YOUR WORK ALMOST FOR FREE?
- 4. NO MATTER HOW MANY RAVING REVIEWS YOU PAY FOR, IN THE END YOU STILL NEED TO GET YOUR STORY STRAIGHT
- 5. ONLY 15% OF CONSUMERS TRUST MESSAGES PUBLISHED BY COMPANIES
- 6. CONSISTENCY GROWS PERCEPTION DEDICATION CREATES LOYALTY TRANSPARENCY BUILDS PURPOSE
- 7. THE VALIDATION OF SOCIAL MEDIA FOR BUSINESS CAN BE FOUND IN THE EXPECTATIONS source
- 8. MEANINGFUL CONTENT MARKETING IS THE FOUNDATION FOR SUCCESSFUL BRAND ENGAGEMENT source
- 9. CUSTOMER ENGAGEMENT TACTICS ARE A SIGNIFICANT ESSENTIAL PART OF YOUR CORPORATE BRAND STRATEGY
- 10. THE DECLINE OF ORGANIC REACH CREATED THE PERFECT CASE FOR A SOCIAL AMPLIFICATION STRATEGY
- 12. DATA COLLECTION AND DATA OWNERSHIP RARELY HAPPENS ON BORROWED MEDIA AND REQUIRES INBOUND MARKETING
- 13. THE LONG TAIL EFFECT ON INBOUND TRAFFIC IS NEGLIGIBLE WHEN THE CONTENT FOCUS ONLY TARGETS BULWARK SOCIAL NETWORKS
- 14. THE AMPLIFICATION OF YOUR MARKETING CONTENT STARTS WITH YOUR EMPLOYEES source
- 15. THE S.M.A.R.T. GOALS CLEARLY OUTLINE THE EXPECTATIONS AND ADD CORPORATE PURPOSE source
- 16. 4 CORNERSTONE VALUES WILL DETERMINE THE RESULTS OF SUCCESSFUL AMPLIFICATION source
- 17. 40% TO 80% OF CUSTOMER SATISFACTION IS AFFECTED BY EMPLOYEE ATTITUDES source
- 20. HAPPY STAFF BUILDS POSITIVE CUSTOMER EXPERIENCES, WHICH LEADS TO HAPPY AND LOYAL, VOCAL BRAND ADVOCATES
- 21. ORGANIC AMPLIFICATION OF CONTENT IS THE ULTIMATE PROOF OF LOYALTY BUT ONLY HAPPENS AFTER CONVERSION
- 22. MULTIPLE PROGRAMS NEED TO BE SET UP TO ENGAGE WITH POTENTIAL AUDIENCES THROUGH DIFFERENT INFLUENCER LEVELS source
- 23. THE CONVERSION OF LOYAL CUSTOMERS TO DEDICATED INFLUENTIAL ADVOCATES HAPPENS BEFORE SOCIAL AMPLIFICATION
- 24. WORD OF MOUTH NATIVE ADVERTISING SPONSORED CONTENT CO-CREATION THE CORE OF INFLUENCERS IS EFFECTIVE BUT SMALL IN SCALE AND LIMITED IN POTENTIAL - A THANKFUL GROUP OF LOYAL CUSTOMERS
- 25. ENRICHING SOCIAL AD CAMPAIGNS WITH CUSTOMER EXPERIENCES WILL INCREASE THE CTR AND ROI
- 26. source
- 27. PAID AMPLIFICATION IS COMPLIMENTARY TO THE ORGANIC PROCESS OF LEVERAGING CUSTOMER FEEDBACK source
- 28. DEFINING YOUR AMPLIFICATION GOALS WILL REVEAL WHICH METRICS CAN BE USED TO MEASURE SUCCESS
- 29. THE PRODUCT EXPERIENCE AND SURPLUS SERVICE AFTER SALES ARE THE FOUNDATION OF A CONSTRUCTIVE AND ENGAGED COMMUNITY source
- 31. INFLUENCER COMMUNITY MANAGEMENT IS AN ORGANIC PROCESS THAT NEEDS TO BE NURTURED CONTINUOUSLY source
- 32. REACH BEYOND THE STARS AND ALLOW CUSTOMER PRODUCT REVIEWS BUT GET AN OPT-IN FOR REDISTRIBUTION
- 33. AS LONG AS THERE IS A PURPOSE OR EVEN AN INCENTIVIZED COMMERCIAL INTENT CONSUMERS WILL ENGAGE & PARTICIPATE 1. Referral Program (Rewarding both parties involved) 2. Tryvertising 3. Empowered Involvement 4. Ambassador Program 5. Causal Campaigns 6. Influencer Outreach / Advisory Panel 7. Advocacy Tracking (churn reduction) 8. Innovation / Product and Service Differentiation
- 34. THERE ARE THE FIVE ESSENTIAL VALUES TO TURN TO FOR A DIFFERENTIATED MEANINGFUL CUSTOMER EXPERIENCE
- 35. USING CRM SOLUTIONS TO CONNECT SMART DATA COLLECTED FROM DIFFERENT DIGITAL TOUCH POINTS
- 36. BECOMING CUSTOMER CENTERED REQUIRES AN OPTIMIZED DIGITAL INTERNAL ORGANIZATION
- 37. THE IDEAL BRAND RELATIONSHIP COMPLEMENTS A CONSUMER IN THE SEARCH FOR PURPOSE
- 38. source
- 39. • Take-Aways for Today • Collecting and processing real-time analytics • Responsive, personalized customer - & conversion journeys • Intelligent Data Management, Smart Data Collection • Inbound marketing strategies • From omni-channel to right-channel • B2B, B2C, C2B & O2O
- 40. linkedin.com/in/mielvo @coolz0r +32 472 675 692 miel@wavelab.be MIEL VAN OPSTAL Much obliged!