Tolga Eyidemir provides branding, marketing, and design services. Their portfolio includes work with several companies to develop brand identities through logo design, packaging, marketing materials, and other services. They helped a nut company called The Nutbox with its brand identity and store design and provided ongoing branding services. They also worked with a food company called Terrafina on redesigning its packaging, labels, and marketing campaigns to communicate the company's values of environmental friendliness and health.

1. P O R T F O L I O
T o l g a E y i d e m i r

2. b r a n d i n g
c o n te n t s Le g e n d
m a r k et i n g
b u s i n e s s
Success results from an
understanding of the effective
relationshipbetweentheimage
of a company, the awareness
of its product and the efficient
workings of its parts.
address 192 Murray St
Newark NJ 07114
T o l g a E y i d e m i r
email ate.xyz@gmail.com
telephone 1.347.278.4548

3. T o l g a E y i d e m i r
Worked with The Nutbox, a new
start-up company in NYC, with
the development of a clear and
legible brand identity. Services
included logo design, packaging
design, printed marketing
materials, flagship store
environmental design.
Ongoing services provided as
the company plans its expansion
nationally and in the Japanese
market.
Branding services
The Nutbox
The Nutbox front facade and interior with packaging and display.
Printed marketing materials

4. T o l g a E y i d e m i r
Terrafina Premium Mixes, 3 schemes: layouts and mock-ups.
Terrafina aimed to break out
of the usual nuts and dried
fruit packaging -- plastic deli
containers. For their new,
affordable premium mixes, our
team worked with a designer to
develop a new visual identity for
the brand image.
Initial schemes tested various
mixtures of contemporary and
retro-inspired motifs, all the while
maintaining easily understood
associations of natural food
products. Mock-ups of a pillow-
bag types were produced and
tested.
Packaging Development
Terrafina Foods

5. T o l g a E y i d e m i r
Terrafina Premium Mixes
Final Package Scheme
Display Box Design
A final design for the new
premium line of Terrafina mixes
combined a minimal, friendly
elegance with informative
nutritional graphics. The result is
a unique, eye-catching aesthetic
which will set apart Terrafina’s
new products on the shelf.
Refinements to the design were
arrived at by way of focus group
surveys at food industry trade
shows.
Packaging production
Terrafina Foods

6. T o l g a E y i d e m i r
In an effort to market Terrafina’s
image of environmentally
friendly packaging, a new
labeling scheme for seasonal
and specialty products was
developed.
In addition to the use of soy
inks on FSC approved paper,
the consumer is given the
opportunity to offset the
environmental footprint of the
packaging with reforestation.
The BUY ONE PLANT ONE TREE
campaign was launched along
with the health-conscious LOVE
YOUR HEART logo to enhance
the marketability of the new
products.
Specialty Label design
Terrafina Foods
LOVE YOUR HEART
campaign logo. Specialty product lablels.
LOVE YOUR

7. T o l g a E y i d e m i r
The BUY ONE PLANT ONE and
TREE and LOVE YOUR HEART
campaigns were extended to
other lines of novelty products
marketed to the high-end
retailers such as Wholefoods,
Balducci’s and Target.
Products in this line are US
grown. The labels are FSC
approved.
Packaging design
Terrafina Foods
Novelty product boxes with BUY ONE PLANT ONE TREE label.
BUY ONE PLANT ONE TREE logo.

8. Be good to your heart and your planet.
T o l g a E y i d e m i r
Terrafina revisited the idea of
plastic deli containers for those
retailers who want to keep
their affordable price points
while also doing their part to
promote environmentally friendly
packaging.
The GREEN PACK is designed
with all sustainable packaging.
The container is produced with
100% biodegradable corn-based
plastics; the label is printed
with soy inks on FSC approved
papers.
Green Packaging
Terrafina Foods
GREENPACK logo.
GREENPACK labels, top and side.
GREENPACK packaging campaign.

9. T o l g a E y i d e m i r
Terrafina participates in a
number of annual food industry
tradeshows. For these events
marketing materials were
developed and produced.
Catalogs, announcements and
brochures served to promote
and market the company’s brand
identity.
Terrafina’s success as the one
of the most visited booths in
the Natural and Organic Pavilion
was noted in the press by such
publications as Food Channel,
Oprah Magazine and Green
Harvest News.
Marketing materials
Terrafina Foods
Tradeshow marketing materials.

10. 10
T o l g a E y i d e m i r
Worked with an architect
to develop schemes for a
tradeshow booth to be used
at New York’s annual Fancy
Food Show. The vision of the
company was translated into
a built environment which
served to enhance its natural
and environmentally conscious
image.
Budgeting and coordination
were key aspects of the booth
project.
Tradeshow Booth
Terrafina Foods
Scheme development for Fancy Food Tradeshow booth.
Final scheme for Fancy Food Trandeshow booth.

11. 11
T o l g a E y i d e m i r
With the new tradeshow booth
completed, more development
of a comprehensive company
mission was needed to give
a fuller experience for the
tradeshow attendees.
Uniforms, sales scripts, handout
materials, samples etc. were
developed to tie in all aspects
of the comprehensive brand
identity.
Tradeshow Coordination
Terrafina Foods
Complete new Fancy Food tradeshow booth.
Fancy Food tradeshow booth
used in previous years.

12. 12
T o l g a E y i d e m i r
A variety of logo schemes for Terrafina customers who use the branding services.
Workedwithdesignerconsultants
to provide branding services
to nationwide Terrafina clients.
Logos, labels, packaging and
printed materials are regularly
included in these services.
Also provided business and
marketing research consultation
to start-ups and other buyers of
Terrafina products.
Branding design
Client Services
Terrafina foods

13. 13
T o l g a E y i d e m i r
Worked with Candymallow, a
sister company of Terrafina, to
develop a company image.
Items produced included
logo, catalogs and marketing
materials.
Branding
Candymallow
Catalog of selected products for Candymallow.

14. 14
T o l g a E y i d e m i r
Karon Cosmetics marketing campaign scheme.
Designed and developed
marketing and ad schemes for
Karon Cosmetics, a start-up
company in Europe.
Cross-cultural universal beauty is
expressed using positive images
and words to establish Karon as
the beauty product for every
woman.
Marketing campaign
Karon Cosmetics
Beauty is...