executive summary sample

1. BUSINESS PLAN
PRESENTATION
TRUFA EN EL CIELO

2. TABLE OF CONTENTS
 Executive Summary------------------------------------------------------------------1
 Business Overview-------------------------------------------------------------------2
 Market Analysis and The Completion---------------------------------------3
 Sales and Marketing-----------------------------------------------------------------4
 Ownership and Management Plan-----------------------------------------------5
 Operating Plan-------------------------------------------------------------------------6
 Financial Plan--------------------------------------------------------------------------7

3. EXECUTIVE SUMMARY.
 Our product Truffles, is a small bite size dessert balls and is easy to make. It is a
type of chocolate confectionary, traditionally made with a chocolate ganache
center coated in chocolate, cocoa powder or any sprinkles that you want,
usually in spherical, conical. Or curved shape.
 It is a great opportunity for us to sell this kind of dessert aside from it is easy to
make. Our product will be bought for only 10 pesos and it’s consists of 6
ingredients with a total of 805 good for 3 days.
 We are confident that our product is uniquely positioned in good market
industry, and we are confident also that our product will continued to leverage
the expertise we have gained into higher levels of profit and customer
satisfaction.

4. BUSINESS OVERVIEW
 Truffles are ultimate bite sized balls of chocolate. They’re made with ganache,
or a mixture of melted chocolate and cream. It is originated here in the
Philippines.Filipino people made this because mostly Filipinos loves to eat
sweets.
 Here in CABADBARAN CITY, Truffles Dessert is not yet popular and we
consider that as a great opportunity because this underrated dessert will surely
be appreciated and love by CABADBARANONS most specially by the students
and teachers of Northern Mindanao Colleges, Inc.

5. MARKET ANALYSIS AND
THE COMPLETION
 Research Methodology and Instruments
 Research Design
 The methods that the researchers used to collect data for the research
we follow.
 At the beginning of the process, brainstorming among the researchers
was conducted to come with our financial product — Truffles —. After on our
product, a list of the survey questionnaire was prepared. The survey was
created using suitable questions modified from related research and individual
questions form by the proponent. Participants were given time to respond and
answer the survey form as free samples were distributed. Each respondent
receives the same set of questions phrased in exactly the same way to yield
more accurate and compatible data.

6. B. Tabulation & Interpretation of Result Personal
Information
Gender Frequency Percentage
Female 27 63%
Male 16 37%
Total 43 100%

7. Respondent’s Age
Table 2
Age Frequency Percentage
12 5 11%
15 3 8%
16 1 5%
17 20 30%
18 6 15%
21 1 5%
22 1 5%
25 2 11%
27 3 8%
30 1 5
Total 43 100%
The table shows that the aged 17 has the most participants and the
least participants aged 16, 21, 22, and 30.

8. Respondent’s Occupational
Table 3
Occupation Frequency Percentage
Junior High School 9 20%
Senior High School 28 63%
Teachers 6 17%
Total 43 100%
Table shows that the Senior High School students are the one who participated the most in the survey.

9. Table 3.1
Gender Frequency Percentage
Female 25 75%
Male 18 25%
Total 43 100%
The table shows that the female respondents is the one who most participated in the
survey than male.
Choices Frequency Percentage
Yes 43 100%
No 0 0%
Total 43 100%
Table 4
Respondents who likes truffles.
The table shows 100% of participants who answered YES in Question
who likes the truffles.

10. Table 5
Respondents who prefer to eat truffles with toppings.
Choices Frequency Percentage
Yes 40 97%
No 3 3%
Total 43 100%
The table shows that the respondents preferred eating truffles with topping on it.
Table 6
Number of respondents who thought that the price 10 pesos is worth the product
Choices Frequency Percentage
Yes 41 98%
No 2 2%
Total 43 100%
The table shows that 98% of respondents thought that 10 pesos is worth buying for.

11. TABLE 7
Number of respondents who most/likely to buy our product in many
bases
Choices Frequency Percentage
Daily 17 38%
Once a week 16 37%
Twice a week 10 25%
Once a month 0 0%
Total 43 100%
The table shows that the majority of the respondents will buy our
products daily.
Table 8
Respondents who like to recommend our product to
his/her family and friends
Choices Frequency Respondents
Yes 41 97.55%
No 2 2.45%
Total 43 100%
The table shows that 97.55% of respondents likes to recommend our
product to their family and friends.

12. SALES AND MARKETING
 A. ASSUMPTION
 The Truffles is not yet popular especially here in Cabadbaran. So we assume that our product is not yet easy to
compete with other competitors and also we want to show CABADBARANONS this underrated dessert can be one of
the best dessert that they never tried before and in addition we set some market goals and objectives in order for us
to promote our product in a good way.
 MISSION
 To fulfill the needs and wants of our valued customer with the delicious and best quality of handmade desserts
with affordable price; and exceed customers satisfaction.

 VISION
 Be the top producers of finest and indulge dessert food served in Deen Campus.

 OBJECTIVES
 We aim to help and develop our Truffles more environmentally sustainable and more resilient to the impacts of
extreme climatic events and variability.

 GOALS
 To continue enhancing a unique dessert that will satisfy customers cravings.

13. B. PRODUCT DESCRIPTION
Truffles are ultimate bite sized balls of chocolate they’re made with ganache or a mixture of melted
chocolate and cream. An easy to prepare and great center piece on your dessert table.
Truffles Ingredients:
Graham crackers
Sprinkles
Nestle Cream
Condensed Milk
Vanilla Extract
C. MARKET DESCRIPTION
The truffles dessert is a hand-made dessert which is not yet popular here in Cabadbaran and we
consider that as a great opportunity and also we Filipinos loves to eat sweet foods.
Truffles dessert will be situated inside the Deen Campus. And our chosen customers are under the basic
education students as well as the faculty and staff.

14. D. COMPLETION ANALYSIS
Selling a dessert food in the school is a unique marketing strategy that your ideal
customers were surely be curious of nowhere of the taste by your product.
The direct competitors of our product is the food court outside the campus. They sell
different dessert also but the norminians are not allowed to go out to buy those dessert
that food court vendors selling, and that’s why we have the best opportunity to sell a
dessert inside the deen campus.
The indirect competitors of our product are those different strands who would like to
promote and sell their product also inside the deen campus. The indirect product
competitors include: fries, turon, biko, empanada and many more.
E. MARKETING STRATEGIES
Product strategy
Truffles has a special blend of rich, delicious and sweetened chocolate offers a mildly
sweet taste that can surely be patronized by those chocoholic people.

15. Pricing strategy
Our product is valued at P 10.00 each. We arrived at this amount by considering all
our expenditures and we also consider not only gaining profit but also setting price
that is worth spending for, for its best quality
Company Logo
Tagline
“ Enjoyable in It’s Sweetness”
Branding
Our brand name which is “Trufa en El cielo”
derived from the Spanish word “truffles in the sky”.

16. Packaging
For our packaging we used paper cups to reduce the use of any plastic materials.
Its packaging can be described as simplicity. But even with its simple packaging,
Truffles will surely offer and satisfy your mouth craving for sweet goodies. And its
unique design was made to have a new image to those existing chocolate goodies.
Promotion
We strive to promote and advertise the product by direct selling and giving some
free tastes to our prospects.

17. OWNERSHIP AND MANAGEMENT PLAN
MANAGER
JOHN PAULO
VILLAMOR
MARKETING
MANAGER
JEAN ROSE
BALABA
FINANCIAL
MANAGER
RAZEL
MONTON
SALESMAN/
SALESLADY
VAN ANDREI
MORADO
JOYCE
ANGELA
BICAR
PRODUCT
DEISGNER
ANTONETTE
DONAYRE
FRITZ
DURANGO

18. Functions
Manager- the one who create and control change within the organization.
Marketing Manager- the one who handles the marketing side of business or
product.
Budget Marketing- the who handle company finances.
Product Designer- the one who makes a practical and functions as artistic
and attractive to a consumer as possible.
Salesman/Saleslady- the one who serves customers by selling products and
meeting customer needs.

19. Business Owners Share of Investments Percentage
Morado 357.14 14.41%
Villamor 357.14 14.41%
Monton 357.14 14.41%
Bicar 357.14 14.41%
Balaba 357.14 14.41%
Donaire 357.14 14.41%
Durango 357.14 14.41%
Total: 2,500 Total: 100%
OWNERSHIP PLAN
Truffle dessert business is owned by 7 people who share the
same goals, values, ideas, plans, creativity and strategies in making their
product to be known for Cabadbaranons, most specially the Norminians.

20. OPERATING PLAN
Operational Plan
Truffles time and sales plan below:
7:45- 8:0 am -Arriving the truffles already made in the house.
8:20- 8:45am -Preparing truffles to be ale in the Deen Campus.
8:45-9:00am- Selling the truffles to the basic education teachers and
students.
1:00-2:00pm -selling the truffles again.

21. 1st week 2nd week 3rd week 4th week
Number of
Unit Sold
170 210 260 300
Price per
Unit
P 10.00 P 10.00 P 10.00 P10.00
Total sales P 1,700 P 2,100 2,600 P 3,000
1st week 2nd week 3rd week 4th week
Number of
Unit Sold
190 220 280 320
Price per
Unit
P10.00 P10.00 P10.00 P10.00
Total Sales P1,900 P2,200 P2,800 P3,200
FINACIAL PLAN
Expenses
Raw materials- P 400 ( everyday)
Marketing expenses- P 1,100
Equipment- P 1000
Total – P2,500
Sales forecast Good for 2 Months
We assume that we could sell 1,950 pieces of truffles in a span of 2 months that cost
P10.00 pesos each in a total of P19,500 pesos.

22. APPENDICES AND EXHIBITS
Dear Respondents,
We are students from 12 Humss B and we would like to ask your permission
for us to conduct a survey regarding the preference about Truffles. We request you to
answer the question provided below
Thank you for your cooperation.
The Researchers
___________________________________________________________________
Personal Information
Name(Optional):_______________________________________
Strand:________________ Year Level:______________
Gender:________________ Age:________
SURVEY QUESTIONNAIRE
II. Direction : After tasting the product, kindly answer the following questions. Write
check in the boxes provided.
1. Do you like the taste of our Truffles?
Yes No

23. ( Note: If your answ
er to the first question is NO, please proceed to question #5.)
2. Would you prefer to eat Truffles with toppings?
Yes No
3. Our product will be bought for 10 pesos each. Is the product worth our price?
Yes No
4. How often would you most/likely to buy our product?
Daily Once a week
Twice A Week
Once A Month ( Please Specify)__________________
5. Would you recommend our product to your family and friends?
Yes No
Thank you for completing the survey!^⁠_⁠^